# Sensor Tower review (2026): is it worth it? > Market intelligence on app downloads, revenue, usage and ads Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Sensor Tower is a market intelligence platform that estimates downloads, revenue, active users and retention for apps on the App Store and Google Play, and tracks keyword rankings and search ads for store optimization. It also covers mobile and digital advertising, audiences, web traffic and games, and it acquired data.ai, formerly App Annie, in 2024. Prices are quoted per customer. - **Category:** App Store Optimization (ASO) - **Made by:** Sensor Tower (since 2013) - **Website:** https://sensortower.com - **Runs on:** Web - **Who should skip it:** Not for you if you want a price before you talk to anyone, as every plan is quoted on a sales call. - **Facts last checked:** Oct 23, 2026 ## Pricing Sensor Tower's current pricing could not be confirmed from its own site. ## Key features - **Download and revenue estimates:** Estimated downloads, revenue, active users and engagement for apps by country, category and platform, built from a consumer panel and app store data. - **Store optimization data:** Keyword rankings, keyword opportunities, store listings and competitor positioning on the App Store and Google Play, with Apple Search Ads analysis. - **App advertising insights:** Share of voice across the larger mobile ad networks, with the top advertisers, publishers and ad creatives by region. - **Usage and retention benchmarks:** Sessions per user, time spent and new, retained and churned users, compared with the apps that perform best in a category. - **Gaming, web and audience data:** Separate products cover game metrics, website traffic, the audiences of apps and the ads they see, and ads across social, video and display channels. - **MCP server:** Ask questions of Sensor Tower's estimates from an AI chatbot. It needs an active API subscription and covers the datasets on that subscription. ## Good for - Publishers and investors sizing app markets and competitors' downloads and revenue - Growth teams that want store keyword data next to market and ad intelligence - Companies tracking competitors' mobile ad spend and creatives ## Worth knowing - No prices are published: the pricing page leads to a demo request, and plans are priced per customer. - The free account's limits are not described; full App Performance Insights access is paid. - Advertising, audience, web and gaming data are separate products from the app performance data. - The MCP server needs an active Sensor Tower API subscription. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 23, 2026. Sensor Tower is a market intelligence platform: it estimates any app's downloads, revenue, active users and retention, and tracks keyword rankings and search ads on both stores. No price is published, so you only find out what it costs on a sales call. The free account's limits aren't described, and ad, audience, web and gaming data are separate products. - **Value for money: C.** No price is published: the pricing page leads to a demo request, and Sensor Tower prices each customer's plan itself, so the price is only given on a sales call. - **Free plan and trial: C.** You can make a free account, but Sensor Tower doesn't say what it includes, and full App Performance Insights access needs a paid plan. No trial is on record. - **Features: B.** Download, revenue, usage and retention estimates by country and category, keyword rankings and opportunities on both stores, Apple Search Ads analysis and ad intelligence. It covers the job; advertising, audience, web and gaming data are separate products. - **Ease of use: C.** No rating on record. It's a data platform reached through a demo, with a lot of datasets to learn before it answers a store question quickly. - **Platforms and integrations: B.** Web only, with no desktop or phone app and no integrations named. There's an API, and an MCP server for AI assistants that needs an active API subscription. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sensor Tower's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among app store optimization tools - Sensor Tower's GPA of 2.4 is higher than 30 of the 42 other app store optimization tools we grade, and level with 6. - It stands best on features (B, above 30 of 42) and worst on ease of use (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization ## Keep it, or make your own? **Keep it.** To replace Sensor Tower you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 30 of the 42 other app store optimization tools we grade. - You could not: Keyword rankings and popularity scores from both app stores, gathered every day. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Daily checks of where your pages rank in search results. - You could not: An API that other software can build on. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** App store optimization, Keyword research, Rank tracking, Public API ## Alternatives - [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-sensor-tower) - [Appfigures](https://toolgpa.com/tools/appfigures): App analytics, review replies and ASO keyword tracking in one account. [Compare](https://toolgpa.com/compare/appfigures-vs-sensor-tower) - [Apptopia](https://toolgpa.com/tools/apptopia): Mobile app performance data for investors, brands and sales teams. [Compare](https://toolgpa.com/compare/apptopia-vs-sensor-tower) - [AppMagic](https://toolgpa.com/tools/appmagic): Mobile and Steam market data: revenue, downloads, ads and ASO. [Compare](https://toolgpa.com/compare/appmagic-vs-sensor-tower) - [MobileAction](https://toolgpa.com/tools/mobile-action): ASO keyword tools and Apple Ads campaign management for app teams. [Compare](https://toolgpa.com/compare/mobile-action-vs-sensor-tower) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://sensortower.com/demo - https://sensortower.com/ - https://sensortower.com/product/mobile-app/app-performance-insights - https://sensortower.com/mcp-server-demo - https://sensortower.com/about Page: https://toolgpa.com/tools/sensor-tower Listed by ToolGPA (toolgpa.com).