# SEO Image Optimizer Wizard review (2026): is it any good? > Free Shopify app that compresses images and audits a store's SEO Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. SEO Image Optimizer Wizard is a free Shopify app from StoreYa, whose own site calls its audit tool Benchmark Hero. It compresses a store's product images in one click to speed up pages, audits and scores the store on SEO, technical, business and marketing points with a list of fixes, and compares it with large online stores. It also creates an llms.txt file for AI assistants such as ChatGPT and Gemini. - **Category:** SEO Plugins & Apps - **Made by:** StoreYa (since 2018) - **Website:** https://apps.shopify.com/benchmark-hero - **Runs on:** Web - **Who should skip it:** Skip it if your store isn't on Shopify, as it installs only from the Shopify App Store. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, SEO Image Optimizer Wizard is free to use. - **Pricing model:** Free - **Free plan:** Free on the Shopify App Store: one-click image compression, a store audit and SEO score with action items, a benchmark against large stores and an llms.txt file. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | The whole app; the Shopify listing shows no paid plan. | Read from https://apps.shopify.com/benchmark-hero on Oct 23, 2026. Prices change, so confirm with SEO Image Optimizer Wizard before buying. ## Key features - **One-click image optimization:** Compresses all of a store's product images at once to cut page load time, which the listing ties to both speed and SEO. - **Store audit and SEO score:** Audits and ranks the store across SEO, technical, business and marketing segments and lists the actions to take in each. - **Benchmark against large stores:** Compares the store with the results of thousands of large online stores to show where it falls behind. - **Shopping and trust checks:** Checks product description length, promotions, trust badges, reviews and store information, along with image and load-time issues. - **llms.txt file:** Creates an llms.txt file for the store so AI assistants such as ChatGPT and Gemini can find its content. ## Good for - New Shopify stores that want a free list of SEO and speed fixes - Stores with many large product photos slowing their pages - Merchants who want an llms.txt file without editing theme files ## Worth knowing - It runs only on Shopify stores and is installed from the Shopify App Store. - The listing does not say whether original images are kept or can be restored after compression. - The audit's marketing advice covers ad campaigns that StoreYa offers to run for you as a separate service. ## ToolGPA grades **GPA: 3.0 out of 4**, graded Oct 23, 2026. SEO Image Optimizer Wizard compresses a Shopify store's product images in one click, scores the store on SEO, technical, business and marketing points with a list of fixes, and writes an llms.txt file, all free. The listing doesn't say whether your original images are kept, and part of the marketing advice points to ad campaigns StoreYa sells as a separate service. - **Value for money: A.** Free on the Shopify App Store with no paid plan: image compression, the store audit and score, the benchmark and the llms.txt file all cost nothing. - **Free plan and trial: A.** The whole app is free and the listing shows no paid plan, so there's no cap to reach. - **Features: C.** One-click image compression, a store audit with a score and action items, a benchmark against large stores, shopping and trust checks and an llms.txt file. It lists fixes but describes no meta tag, schema or redirect editing. - **Ease of use: B.** No rating on record, but there's nothing to set up: install it, compress the images in one click and read the audit. - **Platforms and integrations: C.** Web only, inside the Shopify admin, with Shopify the one connection listed. No phone or desktop app, and nothing for stores off Shopify. These are ToolGPA's own grades. Graded from this listing, whose facts were read from StoreYa's own pages and its Shopify App Store listing on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO plugins and apps - SEO Image Optimizer Wizard's GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade, and level with 8. - It stands best on free plan and trial (A, above 63 of 78) and worst on platforms and integrations (C, above 0). - SEO Image Optimizer Wizard has no paid plan. - On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/seo-plugins ## Keep it, or make your own? **Keep it.** SEO Image Optimizer Wizard is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 67 of the 78 other SEO plugins and apps we grade. - You could not: A crawler that checks every page of a site. - You could not: Speed tests run from real browsers on a schedule. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify **Tags:** Site audit, Page speed, AI search visibility ## Alternatives - [TinySEO](https://toolgpa.com/tools/tinyimg): Shopify app for image compression, page speed and SEO fixes. [Compare](https://toolgpa.com/compare/seo-image-optimizer-wizard-vs-tinyimg) - [Booster AI SEO + AEO Optimizer](https://toolgpa.com/tools/booster-seo): Shopify app that audits and fixes store SEO and compresses images. [Compare](https://toolgpa.com/compare/booster-seo-vs-seo-image-optimizer-wizard) - [Avada SEO Suite](https://toolgpa.com/tools/avada-seo-suite): Shopify SEO app with AI audits, image compression and speed tools. [Compare](https://toolgpa.com/compare/avada-seo-suite-vs-seo-image-optimizer-wizard) - [Smart SEO](https://toolgpa.com/tools/smart-seo): Shopify SEO app for AI meta tags, image optimization and JSON-LD. [Compare](https://toolgpa.com/compare/seo-image-optimizer-wizard-vs-smart-seo) - [SearchPie](https://toolgpa.com/tools/searchpie): Shopify SEO app for schema, meta tags, indexing and page speed. [Compare](https://toolgpa.com/compare/searchpie-vs-seo-image-optimizer-wizard) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://apps.shopify.com/benchmark-hero - https://www.storeya.com/public/benchmark-hero Page: https://toolgpa.com/tools/seo-image-optimizer-wizard Listed by ToolGPA (toolgpa.com).