# SEOmatic review (2026): is it worth $99?

> SEO plugin for Craft CMS covering meta tags, JSON-LD and sitemaps

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

SEOmatic is a Craft CMS plugin from nystudio107 that adds SEO metadata to a site built on Craft: HTML meta tags, JSON-LD structured data, Twitter Card and Open Graph tags, XML sitemaps, robots.txt, humans.txt and ads.txt. Values are drawn from each section's own fields, can be overridden per entry, and are cached so pages stay fast. It also supports Craft Commerce products, multi-site setups and headless sites through GraphQL.

- **Category:** SEO Plugins & Apps
- **Made by:** nystudio107
- **Website:** https://plugins.craftcms.com/seomatic
- **Runs on:** Web
- **Who should skip it:** Skip it if your site isn't on Craft CMS 3, 4 or 5.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, SEOmatic is a paid product with a free trial, starting at $99 one-time per Craft installation, then $69 a year for updates.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Free to try with no time limit in a Craft development environment; a license is needed for a live site.

| Plan | Price | What you get |
| --- | --- | --- |
| Standard | $99 one-time per Craft installation, then $69 a year for updates | One license per Craft installation with a year of updates; renew at $69 a year for later updates. Licenses can be returned within 30 days. |

Read from https://plugins.craftcms.com/seomatic on Oct 23, 2026. Prices change, so confirm with SEOmatic before buying.

## Key features

- **Meta tags from your content:** Pulls the SEO title, description and image from chosen fields for each section, entry type, category group and Commerce product type, per site, with field-level overrides.
- **JSON-LD structured data:** Outputs JSON-LD microdata alongside the HTML meta tags, with tools for validating and debugging the metadata.
- **Social sharing tags:** Writes Twitter Card and Facebook Open Graph tags that mirror the general SEO settings unless you set them separately.
- **XML sitemaps:** Builds a sitemap index per site group with paginated sitemaps per section, and can add PDFs and other files, images and videos from Asset fields.
- **Robots, humans and ads files:** Generates robots.txt, humans.txt and ads.txt, and handles SEO-friendly pagination tags.
- **Tracking scripts:** Adds Google Analytics, gtag.js, Google Tag Manager, Facebook Pixel, LinkedIn Insight and HubSpot code from the control panel, only on the live site.

## Good for

- Developers and agencies building sites on Craft CMS
- Craft Commerce stores that need product structured data
- Multi-site and headless Craft builds

## Worth knowing

- Runs only on Craft CMS (versions 3, 4 and 5).
- It does not handle 404 redirects; its maker points to its separate Retour plugin for that.
- Each Craft installation needs its own license, and updates after the first year cost $69 a year.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 23, 2026. SEOmatic adds meta tags, JSON-LD, social tags, XML sitemaps and robots, humans and ads files to a Craft CMS site, drawing values from each section's own fields. It's $99 per installation, then $69 a year if you want updates. It doesn't handle 404 redirects, which needs its maker's separate Retour plugin, and every Craft install needs its own license.

- **Value for money: A.** $99 once per Craft installation, under a year of this category's $10.99 middle subscription. Updates after the first year are $69 a year, so two years come to $168, and licenses can be returned within 30 days.
- **Free plan and trial: C.** No free plan for live sites, but you can try it in a Craft development environment with no time limit. A license is needed before it goes live.
- **Features: C.** Meta tags from your own fields with per-entry overrides, JSON-LD, Twitter and Open Graph tags, sitemaps with files, images and video, robots, humans and ads.txt, and tracking scripts. 404 redirects aren't included; its maker points to the separate Retour plugin.
- **Ease of use: C.** No store rating on record. It's a plugin for your own Craft site, and someone has to map each section's fields to the SEO title, description and image.
- **Platforms and integrations: B.** Web, inside Craft CMS 3 to 5 and Craft Commerce, with Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight and HubSpot code, and GraphQL for headless sites. No phone or desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from nystudio107's own pages and the Craft Plugin Store on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO plugins and apps

- SEOmatic's GPA of 2.6 is higher than 49 of the 78 other SEO plugins and apps we grade, and level with 10.
- It stands best on value for money (A, above 53 of 78) and worst on ease of use (C, above 0).
- Its paid plans start at $5.75 a month when paid by the year, against a middle price of $9.99 for the category: 10 of the 58 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 5 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/seo-plugins

## Keep it, or make your own?

**Keep it.** The plain part of SEOmatic you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend. It costs $69 a year.

- You could make: Schema markup: an app builder makes this well.
- You could not: A score built from what the top results for each keyword cover.
- You could not: It plugs into other products, Craft CMS, Craft Commerce and Google Analytics among them.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Craft CMS, Craft Commerce, Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, HubSpot

**Tags:** Schema markup, Content optimization

## Alternatives

- [SEO Pro](https://toolgpa.com/tools/seo-pro): Statamic's own SEO addon for meta tags, site reports and redirects. [Compare](https://toolgpa.com/compare/seo-pro-vs-seomatic-craft)
- [Yoast SEO](https://toolgpa.com/tools/yoast-seo): WordPress SEO plugin with content analysis, schema and sitemaps. [Compare](https://toolgpa.com/compare/seomatic-craft-vs-yoast-seo)
- [The SEO Framework](https://toolgpa.com/tools/the-seo-framework): WordPress SEO plugin that fills in meta tags and schema automatically. [Compare](https://toolgpa.com/compare/seomatic-craft-vs-the-seo-framework)
- [4SEO](https://toolgpa.com/tools/4seo): All-in-one SEO extension for Joomla with Search Console insights. [Compare](https://toolgpa.com/compare/4seo-vs-seomatic-craft)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://plugins.craftcms.com/seomatic
- https://nystudio107.com/docs/seomatic/
- https://nystudio107.com/docs/seomatic/configuring/content-seo.html
- https://nystudio107.com/docs/seomatic/configuring/tracking-scripts.html
- https://craftcms.com/docs/5.x/system/plugins.html

Page: https://toolgpa.com/tools/seomatic-craft
Listed by ToolGPA (toolgpa.com).
