# SEOptimer

> SEO audit tool with white-label reports and a lead-generation widget

SEOptimer runs SEO audits of any web page, covering on-page elements, speed and Core Web Vitals, backlinks, local details and readiness for AI search. Its paid plans add a site crawler, keyword and backlink research, rank tracking and an AI writer. Agencies use it to send branded PDF audits and to embed an audit form that collects leads on their own site.

- **Category:** SEO Tools
- **Made by:** SEOptimer Pte. Ltd.
- **Website:** https://www.seoptimer.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

SEOptimer has a free plan. Paid plans start at $21.75 per month, billed annually ($29 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
- **Free trial:** 14-day free trial with full access to the plan's features.

| Plan | Price | What you get |
| --- | --- | --- |
| DIY SEO | $21.75 per month, billed annually ($29 billed monthly) | SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month. |
| White Label | $29.25 per month, billed annually ($39 billed monthly) | Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users. |
| Lead Generation | $44.25 per month, billed annually ($59 billed monthly) | Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users. |
| Custom | Custom | Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team. |

SEOptimer's own pricing page could not be read; these figures come from https://web.archive.org/web/20260929035506/https://www.seoptimer.com/pricing/ on Oct 17, 2026. Prices change, so confirm with SEOptimer before buying.

## Ways to pay less

- **25% off with annual billing** (Annual discount): SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free. Source: https://www.seoptimer.com/pricing/

## Key features

- **SEO and GEO audits:** Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- **White-label PDF reports:** Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- **Lead-generation audit form:** An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- **Site crawler:** Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- **Keyword and backlink research:** Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- **Chrome extension:** Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.

## Good for

- Agencies sending branded SEO audit reports to clients
- Collecting leads with an audit form on an agency's own site
- Small sites wanting a list of on-page fixes

## Worth knowing

- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. SEOptimer audits any page for on-page problems, speed, backlinks, local details and AI search readiness, and agencies use it to send branded PDF reports and collect leads with an audit form. DIY SEO is $21.75 a month on yearly billing. That plan is tight, though: 4 crawls of one site and 20 tracked keywords.

- **Value for money: B.** DIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches.
- **Free plan and trial: C.** Free single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO.
- **Features: C.** Page audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO.
- **Ease of use: B.** No rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order.
- **Platforms and integrations: B.** Web plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read on 17 October 2026 from an archived copy of SEOptimer's pricing page dated 29 September 2026 and from its Chrome Web Store page. The live pricing page turned our reader away when we went back to check it. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO tools

- SEOptimer's GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade, and level with 2.
- It stands best on ease of use (B, above 19 of 21) and worst on features (C, above 0).
- Its paid plans start at $21.75 a month, against a middle price of $34.45 for the category: 6 of the 21 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/seo

## Keep it, or make your own?

**Keep it.** To replace SEOptimer you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade. It costs $261 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: An index of the links between billions of web pages.
- You could not: A crawler that checks every page of a site.
- You could not: Daily checks of where your pages rank in search results.
- You could not: It plugs into other products, Zapier among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Zapier

**Tags:** Site audit, Keyword research, Rank tracking, Backlink analysis, Reports, AI features, Public API

## Alternatives

- [Seobility](https://toolgpa.com/tools/seobility): Site audits, rank tracking and backlink monitoring in one web app. [Compare](https://toolgpa.com/compare/seobility-vs-seoptimer)
- [SE Ranking](https://toolgpa.com/tools/se-ranking): SEO platform for rank tracking, audits, research and AI visibility. [Compare](https://toolgpa.com/compare/se-ranking-vs-seoptimer)
- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/semrush-vs-seoptimer)
- [Serpstat](https://toolgpa.com/tools/serpstat): All-in-one SEO platform for research, rank tracking and site audits. [Compare](https://toolgpa.com/compare/seoptimer-vs-serpstat)
- [Ubersuggest](https://toolgpa.com/tools/ubersuggest): Low-cost SEO tool for keyword ideas, site audits and rank tracking. [Compare](https://toolgpa.com/compare/seoptimer-vs-ubersuggest)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://web.archive.org/web/20260929035506/https://www.seoptimer.com/pricing/
- https://chromewebstore.google.com/detail/seoptimer-seo-audit-tool/bkgpmdgdehhncelfaajelmnbmlefmnim

Page: https://toolgpa.com/tools/seoptimer
Listed by ToolGPA (toolgpa.com).