# Serpfox review (2026): is the free plan enough?

> Daily Google rank tracker that also checks what AI assistants say

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Serpfox is a web-based rank tracker from New Zealand that has checked Google rankings daily since 2010, for any country or city, on desktop and mobile. Every plan also sends set questions to ChatGPT, Claude, Perplexity and Gemini on a schedule and records whether your brand is named, whether your site is cited and which competitors appear. Plans are priced by keywords tracked, with a free plan for 10 keywords.

- **Category:** Rank Trackers
- **Made by:** Serpfox (since 2010)
- **Website:** https://serpfox.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you need Bing, Yahoo or any engine other than Google.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Serpfox has a free plan, and paid plans start at $10 per month for 100 keywords, billed annually ($12 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** 10 keywords tracked daily and 3 AI prompts checked weekly, with local tracking, desktop and mobile, search volume and unlimited reports. No card needed.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 10 keywords checked daily and 3 AI prompts checked weekly. No premium support, client logins or white label. |
| Starter 100 | $10 per month for 100 keywords, billed annually ($12 billed monthly) | 10 AI prompts checked weekly and premium support. Steps of 300 keywords ($25 a month annually) and 500 ($33.30) follow. |
| Pro 1000 | $50 per month for 1,000 keywords, billed annually ($60 billed monthly) | 50 AI prompts checked daily, client management and white label. Pro 2500 is $100 a month annually ($120 monthly). |
| Agency 5000 | $150 per month for 5,000 keywords, billed annually ($180 billed monthly) | 300 AI prompts checked daily, with client management and white label. |
| Agency 10000 | $291.70 per month for 10,000 keywords, billed annually ($350 billed monthly) | The same as Agency 5000 with twice the keywords. Larger plans run from 15,000 keywords at $500 a month to 80,000 at $2,300. |

Read from https://serpfox.com/pricing on Oct 23, 2026. Prices change, so confirm with Serpfox before buying.

## Ways to pay less

- **Two months free with annual billing** (Annual discount): Serpfox's pricing page says paying annually gives two months free: Starter 100 is $10 a month billed annually instead of $12 monthly. Source: https://serpfox.com/pricing?billing_frequency=annually

## Key features

- **Daily Google rank tracking:** Each keyword is checked every day from the city or country you pick, with desktop and mobile tracked separately and the full history kept.
- **AI assistant visibility:** Asks ChatGPT, Claude, Perplexity and Gemini your prompts and records mentions, position in the answer, cited sites and competitors named.
- **Share of voice in AI answers:** Compare how often you and up to 10 named competitors appear in AI answers, with the full answer saved for each check.
- **Scheduled reports and alerts:** PDF and CSV reports emailed on your schedule, and email alerts when a keyword enters or leaves the top 10 or moves more than you set.
- **Client logins and white label:** From Pro, give clients their own logins limited to their keywords, and show your logo, colors and domain on the dashboard and reports.
- **JSON API:** Everything in the dashboard is available as JSON, so rankings can be pulled into your own tools.

## Good for

- Site owners who want a plain daily Google rank tracker
- Small businesses checking whether AI assistants recommend them
- Agencies giving clients branded dashboards and reports

## Worth knowing

- It tracks Google only; no Bing, Yahoo or other search engines are listed.
- Starter plans check AI prompts only weekly; daily AI checks start at Pro 1000.
- Client management and white label are not on the free or Starter plans.
- A keyword is one term on one engine, location and device, so tracking desktop and mobile uses two.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 23, 2026. Serpfox is a web rank tracker from New Zealand that has checked Google daily since 2010, and every plan also asks ChatGPT, Claude, Perplexity and Gemini your prompts to see who they name. It tracks Google and nothing else. Desktop and mobile count as two keywords, Starter checks AI prompts only weekly, and client logins and white label wait on Pro at $50 a month.

- **Value for money: B.** Starter 100 is $10 a month on yearly billing ($12 monthly) for 100 keywords checked daily plus 10 AI prompts. That's right on the line of the cheapest quarter of rank trackers. Client logins and white label wait for Pro 1000 at $50.
- **Free plan and trial: C.** A free plan for good, with no card: 10 keywords checked daily and 3 AI prompts weekly, with local tracking and unlimited reports. Ten keywords is a cap most sites will hit fast, though.
- **Features: C.** Daily Google rankings by city or country on desktop and mobile, AI answer tracking with share of voice against up to 10 rivals, scheduled reports, alerts and a JSON API. The gap the listing names: it's Google only, and Starter checks AI prompts only weekly.
- **Ease of use: C.** No rating on record. Setup is light, but you still pick keywords, places and devices, and desktop and mobile each count as a keyword.
- **Platforms and integrations: B.** Web only, with no desktop or phone app and no named integrations. What it does have is a JSON API covering everything in the dashboard, so rankings can go into your own tools.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Serpfox's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among rank trackers

- Serpfox's GPA of 2.4 is higher than 23 of the 39 other rank trackers we grade, and level with 10.
- It stands best on value for money (B, above 26 of 39) and worst on ease of use (C, above 2).
- Its paid plans start at $10 a month, against a middle price of $20.49 for the category: 6 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/rank-trackers

## Keep it, or make your own?

**Keep it.** The plain part of Serpfox you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It costs $120 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Daily checks of where your pages rank in search results.
- You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- You could not: An API that other software can build on.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Rank tracking, AI search visibility, Reports, Public API

## Alternatives

- [SERPRobot](https://toolgpa.com/tools/serprobot): Pay-per-bot rank tracker for Google, Bing, Yahoo and YouTube. [Compare](https://toolgpa.com/compare/serpfox-vs-serprobot)
- [SEOwl](https://toolgpa.com/tools/seowl): Rank tracker that also monitors backlinks and on-page changes. [Compare](https://toolgpa.com/compare/seowl-vs-serpfox)
- [SERPtag](https://toolgpa.com/tools/serptag): Low-cost rank tracker with weekly or daily checks and AI visibility. [Compare](https://toolgpa.com/compare/serpfox-vs-serptag)
- [Wincher](https://toolgpa.com/tools/wincher): Daily keyword rank tracker with competitor and local tracking. [Compare](https://toolgpa.com/compare/serpfox-vs-wincher)
- [AccuRanker](https://toolgpa.com/tools/accuranker): Daily rank tracker for agencies and enterprises, priced by keywords. [Compare](https://toolgpa.com/compare/accuranker-vs-serpfox)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://serpfox.com/pricing
- https://serpfox.com/pricing?billing_frequency=annually
- https://serpfox.com/

Page: https://toolgpa.com/tools/serpfox
Listed by ToolGPA (toolgpa.com).