# Serpstat

> All-in-one SEO platform for research, rank tracking and site audits

Serpstat is a web-based SEO platform covering keyword research, site and competitor analysis, backlink analysis, daily rank tracking and site audits. Team plans and above add an API, AI tools and an MCP connection for ChatGPT and Claude, and a separate LLM Brand Monitor tracks how AI models describe a brand. Limits are set as searches per day and checks per month.

- **Category:** SEO Tools
- **Made by:** Serpstat (part of Fractal) (since 2013)
- **Website:** https://serpstat.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

Serpstat is a paid product with a free trial, starting at $50 per month, billed annually ($69 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial of Individual or Team; card verified with a $1 charge that is returned.

| Plan | Price | What you get |
| --- | --- | --- |
| Individual | $50 per month, billed annually ($69 billed monthly) | 1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows. |
| Team | $100 per month, billed annually ($129 billed monthly) | 3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports. |
| Team x2 | $169 per month, billed annually ($209 billed monthly) | 6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows. |
| Agency | $410 per month, billed annually ($499 billed monthly) | 30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support. |

Read from https://serpstat.com/page/pricing-plans/ on Oct 17, 2026. Prices change, so confirm with Serpstat before buying.

## Ways to pay less

- **Save up to 27% with annual billing** (Annual discount): Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499. Source: https://serpstat.com/page/pricing-plans/
- **Discounts for nonprofits on request** (Nonprofit): Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team. Source: https://serpstat.com/page/pricing-plans/

## Key features

- **Keyword and site analysis:** Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- **Backlink analysis:** Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- **Rank Tracker:** Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- **Site Audit:** Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- **API and MCP:** Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- **LLM Brand Monitor:** See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

## Good for

- Freelancers who want research, tracking and audits at a lower price
- Small agencies that need several users and an API on one plan
- Teams that track paid and organic rankings together

## Worth knowing

- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 17, 2026. Serpstat covers keyword and competitor research, backlinks, daily rank tracking and site audits, with an API, AI tools and an MCP link for ChatGPT and Claude from the Team plan. Individual is $50 a month on yearly billing. But the trial wants a card, and Individual leaves out the API and JavaScript rendering.

- **Value for money: C.** Individual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100.
- **Free plan and trial: D.** No free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel.
- **Features: C.** Keyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything.
- **Ease of use: C.** No rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve.
- **Platforms and integrations: B.** Web plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Serpstat's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO tools

- Serpstat's GPA of 2.0 is higher than 1 of the 21 other SEO tools we grade, and level with 4.
- It stands best on platforms and integrations (B, above 6 of 21) and worst on free plan and trial (D, above 0).
- Its paid plans start at $50 a month, against a middle price of $34.45 for the category: 16 of the 21 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/seo

## Keep it, or make your own?

**Keep it.** To replace Serpstat you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other SEO tools grade higher. It costs $600 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: An index of the links between billions of web pages.
- You could not: Daily checks of where your pages rank in search results.
- You could not: A crawler that checks every page of a site.
- You could not: It plugs into other products, ChatGPT and Claude among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

ChatGPT, Claude

**Tags:** Keyword research, Backlink analysis, Rank tracking, Site audit, Reports, AI features, Public API

## Alternatives

- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/semrush-vs-serpstat)
- [SE Ranking](https://toolgpa.com/tools/se-ranking): SEO platform for rank tracking, audits, research and AI visibility. [Compare](https://toolgpa.com/compare/se-ranking-vs-serpstat)
- [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-serpstat)
- [Mangools](https://toolgpa.com/tools/mangools): Bundle of five SEO tools led by the KWFinder keyword research app. [Compare](https://toolgpa.com/compare/mangools-vs-serpstat)
- [Ubersuggest](https://toolgpa.com/tools/ubersuggest): Low-cost SEO tool for keyword ideas, site audits and rank tracking. [Compare](https://toolgpa.com/compare/serpstat-vs-ubersuggest)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://serpstat.com/page/pricing-plans/

Page: https://toolgpa.com/tools/serpstat
Listed by ToolGPA (toolgpa.com).