# Shapo review (2026): is the free plan enough? > Collect, import and display customer testimonials and reviews Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Shapo collects text, image and video testimonials through shareable forms, imports reviews from sites such as Google and Facebook, and shows them in embeddable widgets or a hosted Wall of Love. It also offers AI, NPS and feedback surveys. The free plan is capped at 15 testimonials. - **Category:** Customer Review Tools - **Made by:** Shapo - **Website:** https://shapo.io - **Runs on:** Web - **Who should skip it:** Tight if you're staying free: at 15 testimonials new ones stay hidden and imports are restricted. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Shapo has a free plan, and paid plans start at $29 per month. - **Pricing model:** Free plan - **Free plan:** Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding. - **Free trial:** 7-day Pro trial for $1, then $29 a month. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Up to 15 testimonials, unlimited widgets and forms, 1 survey, 2 custom form fields, 20 tags and Shapo branding. | | Pro | $29 per month | Unlimited testimonials, imports from 30+ platforms, unlimited surveys with AI insights, 500 email invites a month and no branding. | Read from https://shapo.io/pricing on Nov 13, 2026. Prices change, so confirm with Shapo before buying. ## Ways to pay less - **Two months free on the yearly plan** (Annual discount): The Pro plan card says the yearly plan gives 2 months free compared with paying monthly. Source: https://shapo.io/pricing ## Key features - **Testimonial forms:** Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro). - **Review imports:** Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page. - **Embeddable widgets:** Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget. - **Wall of Love and Review Booster:** A hosted Wall of Love page and a public Review Booster page are available on both plans. - **AI, NPS and feedback surveys:** One survey on Free and unlimited on Pro, with AI insights and reports on Pro. - **Email invitations:** Pro lists 500 email campaign invites a month for asking customers for testimonials. ## Good for - Small businesses that need only a handful of testimonials on a free plan - Agencies managing testimonials for several clients in separate workspaces - Sites on Webflow, WordPress, Squarespace or Shopify that want an embed ## Worth knowing - On the free plan, once 15 testimonials are reached new ones stay hidden and imports are restricted. - Shapo branding stays on the free plan; removing it needs Pro. - Imports from third-party sites, a custom domain for the Wall of Love and AI survey insights are Pro features. - Each client workspace has its own billing, so an agency pays per workspace. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. Shapo collects text, image and video testimonials through forms, imports reviews and shows them in widgets or a Wall of Love. Free stops at 15 testimonials, and new ones stay hidden after that. Branding removal, imports from other sites and AI survey insights need Pro at $29 a month. - **Value for money: C.** Pro is $29 a month, the same as the category's middle. - **Free plan and trial: C.** Free allows up to 15 testimonials, unlimited widgets and forms and 1 survey, with Shapo branding. A 7-day Pro trial costs $1. - **Features: C.** Forms, imports, widgets, a Wall of Love, surveys and email invitations. Imports from third-party sites are Pro only. - **Ease of use: C.** No rating on record, and forms and widgets are set up by you. - **Platforms and integrations: B.** Google, Facebook, Capterra, Shopify, Webflow and WordPress connections. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Shapo's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among customer review tools - Shapo's GPA of 2.2 is higher than 28 of the 63 other customer review tools we grade, and level with 6. - It stands best on platforms and integrations (B, above 12 of 63) and worst on features (C, above 0). - Its paid plans start at $29 a month, against a middle price of $29 for the category: 24 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/reviews ## Keep it, or make your own? **Keep it.** The plain part of Shapo you could make: review collection, surveys and forms. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $348 a year. - You could make: Review collection, surveys and forms: an app builder makes these well. - You could not: It plugs into other products, Google, Facebook and Capterra among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Hooks into the device itself: widgets. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google, Facebook, Capterra, Shopify, Webflow, WordPress, Squarespace, Elementor **Tags:** Review collection, Surveys, Forms, AI features, Public API ## Alternatives - [Senja](https://toolgpa.com/tools/senja): Collect, manage and show customer testimonials. [Compare](https://toolgpa.com/compare/senja-vs-shapo) - [Testimonial.to](https://toolgpa.com/tools/testimonial-to): Collect text and video testimonials and show them on a Wall of Love. [Compare](https://toolgpa.com/compare/shapo-vs-testimonial-to) - [Trustmary](https://toolgpa.com/tools/trustmary): Collect customer reviews and feedback, and show them on your site. [Compare](https://toolgpa.com/compare/shapo-vs-trustmary) - [Endorsal](https://toolgpa.com/tools/endorsal): Testimonial and review collection with display widgets and popups. [Compare](https://toolgpa.com/compare/endorsal-vs-shapo) - [Famewall](https://toolgpa.com/tools/famewall): Testimonial collection pages and embeddable walls of love. [Compare](https://toolgpa.com/compare/famewall-vs-shapo) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://shapo.io/pricing - https://shapo.io Page: https://toolgpa.com/tools/shapo Listed by ToolGPA (toolgpa.com).