# Shippo

> Multi-carrier shipping app and API, priced by labels a month

Shippo is a shipping app and API for online sellers. It pulls orders in from stores and marketplaces, compares discounted rates from more than 40 carriers, prints labels in bulk and sends tracking emails, and the paid Pro plan is priced by how many labels you buy each month. Postage is paid separately for each label.

- **Category:** Shipping Software
- **Made by:** Shippo (since 2013)
- **Website:** https://goshippo.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Shippo has a free plan. Paid plans start at $17 per month for up to 200 labels, billed annually ($19 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $0 | Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each. |
| Pro | $17 per month for up to 200 labels, billed annually ($19 billed monthly) | Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually. |
| Premier | Custom | Unlimited shipments, 15+ users and a dedicated account manager, priced through sales. |

Read from https://goshippo.com/pricing on Oct 18, 2026. Prices change, so confirm with Shippo before buying.

## Ways to pay less

- **About 10% off Pro with yearly billing** (Annual discount): Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings. Source: https://goshippo.com/pricing

## Key features

- **Discounted carrier rates:** Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- **Store and marketplace connections:** Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- **Bulk labels and automations:** Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- **Tracking and returns:** Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- **Pick and pack:** Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- **Shipping API:** A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.

## Good for

- Small online shops shipping from one or more storefronts
- Sellers who want to start free at low volume
- Developers adding labels and tracking to their own app

## Worth knowing

- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Shippo is the easy middle pick for a small online shop. It's free up to 30 labels a month, and Pro at $17 a month billed yearly covers up to 200 labels, with 40+ carriers to compare and branded tracking emails. The catch: it lives in a browser only, and the price climbs with your label count.

- **Value for money: C.** 200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels.
- **Free plan and trial: C.** Starter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each.
- **Features: B.** Rates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API.
- **Ease of use: C.** No store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category.
- **Platforms and integrations: B.** Web only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Shippo's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among shipping software

- Shippo's GPA of 2.4 is higher than 4 of the 10 other shipping software we grade, and level with 3.
- It stands best on features (B, above 5 of 10) and worst on free plan and trial (C, above 0).
- Its paid plans start at $17 a month, against a middle price of $19.49 for the category: 3 of the 9 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/shipping

## Keep it, or make your own?

**Keep it.** To replace Shippo you would be making discounted carrier rates and labels, which take an agreement with each carrier. That is not a weekend's work, with an AI app builder or without one. It costs $204 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Discounted carrier rates and labels, which take an agreement with each carrier.
- You could not: Connections to other products, each kept working as those products change.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon

**Tags:** Shipping labels, Public API, Reports, Workflow automation

## Alternatives

- [ShipStation](https://toolgpa.com/tools/shipstation): Shipping software for online sellers, priced by shipments a month. [Compare](https://toolgpa.com/compare/shippo-vs-shipstation)
- [Pirate Ship](https://toolgpa.com/tools/pirate-ship): Free web app for discounted USPS and UPS labels, with no monthly fee. [Compare](https://toolgpa.com/compare/pirate-ship-vs-shippo)
- [Easyship](https://toolgpa.com/tools/easyship): Shipping software with 550+ courier services and duty estimates. [Compare](https://toolgpa.com/compare/easyship-vs-shippo)
- [ShippingEasy](https://toolgpa.com/tools/shippingeasy): Shipping software for small sellers, priced by shipments a month. [Compare](https://toolgpa.com/compare/shippingeasy-vs-shippo)
- [Sendcloud](https://toolgpa.com/tools/sendcloud): European shipping platform for labels, tracking and returns. [Compare](https://toolgpa.com/compare/sendcloud-vs-shippo)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://goshippo.com/pricing
- https://goshippo.com/pricing/api
- https://goshippo.com/
- https://goshippo.com/products/shipping
- https://goshippo.com/integrations
- https://goshippo.com/about

Page: https://toolgpa.com/tools/shippo
Listed by ToolGPA (toolgpa.com).