# Shipup review (2026): is it worth €299 a month?

> Post-purchase tracking, notifications and returns for online stores

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Shipup, which the site brands as Shipup by ZigZag, is a post-purchase platform for online retailers. It covers branded tracking pages, multi-channel delivery notifications, a returns portal, delivery incident and logistics dashboards, and automated carrier claims. Pricing is a fixed monthly subscription with a one-year commitment plus a charge per package.

- **Category:** Shipping Software
- **Made by:** Shipup
- **Website:** https://www.shipup.co
- **Runs on:** Web, Browser extension
- **Who should skip it:** Skip it if you are a small shop, as €299 a month and a 12-month commitment is a lot.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Shipup is a paid product, starting at €299 per month plus a per-package charge, one-year commitment.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Essential | €299 per month, plus a per-package charge, one-year commitment | Fixed subscription plus a per-package price set by monthly volume; the page shows the per-package figure only after choosing a volume. |
| Advanced | €599 per month, plus a per-package charge, one-year commitment | Marked as the most used plan. Becomes mandatory above set package-volume thresholds, even if not every feature is used. |
| Premium | €999 per month, plus a per-package charge, one-year commitment | Uses a custom price per package rather than the standard volume rate. |

Read from https://www.shipup.co/en/pricing on Nov 13, 2026. Prices change, so confirm with Shipup before buying.

## Key features

- **Branded tracking page:** A custom tracking page that centralizes delivery information in the retailer's own branding, intended to cut delivery-related support tickets.
- **Multi-channel notifications:** Delivery notifications by email, SMS, WhatsApp and Apple Wallet, with marketing offers that can be added to follow-up messages.
- **Returns portal:** An e-commerce return portal for customers, offered as part of the unified post-purchase platform.
- **Incident and logistics dashboards:** Dashboards flag delivery incidents and measure carrier performance, with automated carrier claims and a Chrome extension for support teams.
- **Smart Delivery Estimate:** Shows an estimated delivery date throughout the buying journey; the pricing page lists it as an add-on billed per package.

## Good for

- Mid-size online retailers wanting tracking, returns and claims in one platform
- Support teams cutting where-is-my-order tickets

## Worth knowing

- Prices are shown in euros, with a minimum 12-month commitment; longer terms of 24 or 36 months give preferential pricing.
- The per-package charge is not shown without choosing a volume, so the total monthly cost cannot be read from the page.
- SMS and WhatsApp are billed per message, and Smart Delivery Estimate and post-delivery surveys per package.
- Onboarding support is chargeable, and no free plan or trial is listed.

## ToolGPA grades

**GPA: 1.8 out of 4**, graded Nov 13, 2026. Shipup covers branded tracking, delivery notifications, returns and carrier claims for online retailers. It starts at €299 a month plus a per-package charge on a one-year commitment, with no free plan or trial.

- **Value for money: D.** €299 a month before the per-package charge, and Advanced is €599, against $19 in the middle. The per-package price is hidden until you pick a volume.
- **Free plan and trial: F.** No free plan and no trial are listed on the pricing page, so you pay before you see it.
- **Features: B.** Tracking pages, SMS and WhatsApp notifications, returns portal, logistics dashboards and carrier claims. The gaps in the listing are about cost, not the core job.
- **Ease of use: C.** No store rating on record. Retail integrations, carrier links and a returns flow have to be set up.
- **Platforms and integrations: B.** Web with a browser extension, an API and partner integrations. No phone or desktop app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Shipup's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among shipping software

- Shipup's GPA of 1.8 is higher than 12 of the 80 other shipping software we grade, and level with 18.
- It stands best on features (B, above 58 of 80) and worst on free plan and trial (F, above 0).
- Its paid plans start at about $334.04 a month, against a middle price of $19.99 for the category: 34 of the 35 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/shipping

## Keep it, or make your own?

**Keep it.** To replace Shipup you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 50 of the 80 other shipping software grade higher. It costs $4,008.51 a year.

- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: The WhatsApp Business API, which Meta opens only through approved partners.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Shopify, Adobe Commerce and PrestaShop among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, Adobe Commerce, PrestaShop, Klaviyo, Zendesk

**Tags:** Dashboards, Public API, SMS marketing, WhatsApp messaging

## Alternatives

- [AfterShip](https://toolgpa.com/tools/aftership): Branded order tracking pages and delivery emails for online stores. [Compare](https://toolgpa.com/compare/aftership-vs-shipup)
- [parcelLab](https://toolgpa.com/tools/parcellab): Post-purchase tracking, messages and returns for retailers. [Compare](https://toolgpa.com/compare/parcellab-vs-shipup)
- [Narvar](https://toolgpa.com/tools/narvar): Post-purchase platform: tracking, returns and delivery dates. [Compare](https://toolgpa.com/compare/narvar-vs-shipup)
- [Route](https://toolgpa.com/tools/route-app): Package protection, tracking and returns for online stores. [Compare](https://toolgpa.com/compare/route-app-vs-shipup)
- [17TRACK](https://toolgpa.com/tools/17track): Package tracking across 3,600+ carriers, plus store order tracking. [Compare](https://toolgpa.com/compare/17track-vs-shipup)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.shipup.co/en/pricing
- https://www.shipup.co/en
- https://www.shipup.co/en/platform/integrations/partners

Page: https://toolgpa.com/tools/shipup
Listed by ToolGPA (toolgpa.com).
