# Shogun review (2026): is the free plan enough? > No-code page builder, A/B testing and personalization for Shopify Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Shogun is a visual page builder for Shopify and BigCommerce stores, sold alongside separate A/B testing and personalization products. Merchants design landing, product and other pages without code and publish them to the store. Plans are priced by the number of published pages and, for testing, by monthly tracked shoppers. - **Category:** Website & Landing Page Builders - **Made by:** Shogun - **Website:** https://getshogun.com - **Runs on:** Web - **Who should skip it:** Not for you if you want a standalone website, as it only works with Shopify or BigCommerce. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Shogun has a free plan, and paid plans start at $31 per month, billed yearly ($39 billed monthly). - **Pricing model:** Free plan - **Free plan:** Draft Mode: build pages in the visual builder with templates, but none can be published. - **Free trial:** Trial offered on each paid plan. | Plan | Price | What you get | | --- | --- | --- | | Draft Mode | $0 per month | Page Builder on Shopify: create draft pages with all templates; 0 published pages. | | Build | $31 per month, billed yearly ($39 billed monthly) | 25 published pages, page analytics, reusable sections; includes 2,000 monthly tracked users for A/B tests. | | Grow | $159 per month, billed yearly ($199 billed monthly) | Unlimited published pages, content scheduling, global sections; includes 10,000 monthly tracked users. | | Advanced | $399 per month, billed yearly ($499 billed monthly) | Adds content syncing across stores and custom CMS collections; includes 50,000 monthly tracked users. | Read from https://getshogun.com/pricing on Nov 13, 2026. Prices change, so confirm with Shogun before buying. ## Ways to pay less - **Save 20% with annual billing** (Annual discount): The pricing page lists annual billing at a 20% saving over monthly on Page Builder plans. Source: https://getshogun.com/pricing ## Key features - **Visual page builder:** Build landing, product and other store pages from pre-styled blocks and templates without writing code. - **A/B testing:** Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users. - **Personalization:** Show different page content to different audience segments, sold as a separate product with its own plans. - **Reusable and global sections:** Save blocks as snippets; Grow and Advanced add global sections that push one change across the store. - **Content scheduling:** Set publish and expiry times for promotions; available from the Grow plan. - **Custom CMS collections:** Advanced lets you define product or brand data collections and style them with custom code elements. ## Good for - Shopify and BigCommerce merchants who want custom pages without a developer - Stores running promotions that need scheduled pages - Teams that want page building and A/B testing from one vendor ## Worth knowing - Runs only with Shopify or BigCommerce stores; it is not a standalone website builder. - The free plan cannot publish any page; the paid Build plan caps published pages at 25. - Prices shown are for Page Builder on Shopify; A/B Testing and Personalization have separate pricing. - A/B testing is capped by monthly tracked users per plan, such as 2,000 on Build. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Shogun is a visual page builder for Shopify and BigCommerce stores, from $31 a month billed yearly. The free Draft Mode cannot publish anything, the Build plan caps you at 25 published pages, and A/B testing and personalization are priced separately. - **Value for money: D.** Build is $31 a month billed yearly, above the category's dearer quarter at $22, and unlimited pages need Grow at $159. - **Free plan and trial: D.** Draft Mode is free but publishes no pages, and each paid plan has a trial of unstated length. - **Features: C.** Visual builder, sections and scheduling, but it works only with Shopify or BigCommerce and A/B testing and personalization are sold separately. - **Ease of use: C.** No store rating on record, and you build each page yourself inside your store. - **Platforms and integrations: B.** Web only, working with Shopify and BigCommerce stores. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Shogun's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and landing page builders - Shogun's GPA of 1.8 is higher than 6 of the 104 other website and landing page builders we grade, and level with 9. - It stands best on platforms and integrations (B, above 35 of 104) and worst on value for money (D, above 0). - Its paid plans start at $31 a month, against a middle price of $11.50 for the category: 79 of the 89 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/website-builders ## Keep it, or make your own? **Keep it.** To replace Shogun you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 89 of the 104 other website and landing page builders grade higher. It costs $372 a year. - You could make: Templates: an app builder makes this well. - You could not: A builder that other people can use without writing code. - You could not: Checkout, card payments and sales tax handled for you. - You could not: Splitting visitors between versions and telling you which won. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, BigCommerce **Tags:** No-code, A/B testing, Templates, Online store ## Alternatives - [PageFly](https://toolgpa.com/tools/pagefly): Shopify app for building store pages with AI and a visual editor. [Compare](https://toolgpa.com/compare/pagefly-vs-shogun) - [GemPages](https://toolgpa.com/tools/gempages): Shopify page and sales funnel builder with post-purchase upsells. [Compare](https://toolgpa.com/compare/gempages-vs-shogun) - [Replo](https://toolgpa.com/tools/replo): AI site and landing page builder for ecommerce brands. [Compare](https://toolgpa.com/compare/replo-vs-shogun) - [Zipify Pages](https://toolgpa.com/tools/zipify-pages): Landing, product and home page builder for Shopify stores. [Compare](https://toolgpa.com/compare/shogun-vs-zipify-pages) - [Unbounce](https://toolgpa.com/tools/unbounce): Landing page builder with A/B testing and AI traffic routing. [Compare](https://toolgpa.com/compare/shogun-vs-unbounce) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://getshogun.com/ - https://getshogun.com/pricing Page: https://toolgpa.com/tools/shogun Listed by ToolGPA (toolgpa.com).