# SHOPLINE > Ecommerce platform joining online, social and in-store selling SHOPLINE is a hosted ecommerce platform for running an online store alongside social selling and in-store point of sale, with stock shared across locations. Plans include a theme-based store builder, checkout, inventory, email marketing through SmartPush and built-in AI tools, and higher plans add marketing automation, more staff accounts and developer APIs. SHOPLINE runs separate regional sites with their own prices. - **Category:** Online Store Builders - **Made by:** SHOPLINE - **Website:** https://www.shopline.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing SHOPLINE is a paid product with a free trial, starting at A$41 per month, billed annually (A$49 monthly; Australian site). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Starter | A$41 per month, billed annually (A$49 billed monthly) | Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments. | | Essential | A$108 per month, billed annually (A$129 billed monthly) | 35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments. | | Premium | A$341 per month, billed annually (A$409 billed monthly) | 100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments. | | Enterprise | Custom | Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access. | Read from https://au.shopline.com/pricing on Oct 18, 2026. Prices change, so confirm with SHOPLINE before buying. ## Ways to pay less - **Pay annually to get 2 months free** (Annual discount): On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409. Source: https://au.shopline.com/pricing ## Key features - **Store builder and themes:** Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages. - **Checkout and payments:** One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards. - **Stock across locations:** Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise. - **Online, social and in-store selling:** Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system. - **Email marketing and automation:** SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur. - **Reports and analytics:** More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential. ## Good for - Retailers selling online, on social channels and in physical shops - Growing teams that need many staff accounts and stock locations - Fashion, skincare and kitchenware brands ## Worth knowing - SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars. - Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures). - The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium. - Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 18, 2026. SHOPLINE ties an online store, social selling and its own POS to one stock count, and the entry plan is roomy: 5 staff accounts and 15 stock locations. Starter is A$41 a month on yearly billing, in Australian dollars from its Australian site. The catch is a 2% fee if you use another payment provider, and the app marketplace waits for Essential. - **Value for money: C.** Starter is A$41 a month on yearly billing (A$49 monthly), in Australian dollars, as the listing comes from SHOPLINE's Australian site. That's the ordinary middle here. SHOPLINE adds 2% to sales taken through a third-party payment provider on Starter. - **Free plan and trial: C.** No free plan, but a 14-day trial with no card needed, which is enough to set a store up and see how it feels. - **Features: B.** It covers the whole job: themes, one-page checkout, 10 kinds of discount, stock across 15 locations on Starter, online, social and in-store selling, 1,000 SmartPush emails and 100+ reports. The app marketplace and marketing automation wait for Essential. - **Ease of use: C.** No store rating on record. It's a web admin where you build the store from themes and components, and with this many staff, location and channel settings there's a fair bit to set up. - **Platforms and integrations: C.** Web only on record, and the named connections are PayPal, Stripe, Atome and Facebook. The app marketplace needs Essential and the developer APIs need Premium at A$341 a month, so the entry plan is fairly closed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from SHOPLINE's own pages on 18 October 2026. Those pages are its Australian site, as its US site answered with a bot check. Not based on using the product, and shorter than our full reviews. ## Where it stands among online store builders - SHOPLINE's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2. - It stands best on features (B, above 5 of 9) and worst on platforms and integrations (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/online-stores ## Keep it, or make your own? **Keep it.** To replace SHOPLINE you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher. - You could make: Inventory and reports: an app builder makes these well. - You could not: Checkout, card payments and sales tax handled for you. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: It plugs into other products, PayPal, Stripe and Atome among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with PayPal, Stripe, Atome, Facebook **Tags:** Online store, Inventory, Email campaigns, AI features, Reports, Public API ## Alternatives - [Shopify](https://toolgpa.com/tools/shopify): Hosted commerce platform for online, in-person and social selling. [Compare](https://toolgpa.com/compare/shopify-vs-shopline) - [BigCommerce](https://toolgpa.com/tools/bigcommerce): Hosted ecommerce platform with plans set by yearly sales. [Compare](https://toolgpa.com/compare/bigcommerce-vs-shopline) - [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/shopline-vs-wix) - [WooCommerce](https://toolgpa.com/tools/woocommerce): Free, open-source store plugin for WordPress that you host yourself. [Compare](https://toolgpa.com/compare/shopline-vs-woocommerce) - [Ecwid](https://toolgpa.com/tools/ecwid): Online store you can add to any website or run as its own site. [Compare](https://toolgpa.com/compare/ecwid-vs-shopline) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://au.shopline.com/pricing - https://au.shopline.com/ Page: https://toolgpa.com/tools/shopline Listed by ToolGPA (toolgpa.com).