# Shopper Approved review (2026): is it worth it? > Store ratings, product reviews and Q&A for online stores Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Shopper Approved is a US-based review platform for online stores. It collects store ratings, product reviews and video reviews after a purchase, passes them to Google, and adds Q&A, reputation management and website security tools. Pricing is built per customer from the solutions chosen, and a 15-day free trial of Store Ratings is offered. - **Category:** Customer Review Tools - **Made by:** Shopper Approved (since 2010) - **Website:** https://www.shopperapproved.com/ - **Runs on:** Web - **Who should skip it:** Skip it if you want to see prices first, as quotes are built on a call. - **Facts last checked:** Nov 12, 2026 ## Pricing Shopper Approved's current pricing could not be confirmed from its own site. ## Key features - **Store ratings:** Collects verified post-purchase ratings of the store and passes them to Google Store Ratings, which the vendor says it has done since 2013. - **Product and video reviews:** Product reviews and video reviews, collected with search-optimized markup so they can appear in Google listings and Shopping. - **Questions and answers:** A Q&A product that uses AI-driven, search-optimized answers to customer questions. - **Reputation management:** A separate tool for managing reviews and ratings across sites. - **Website security seal:** A website security product aimed at reducing checkout concerns. - **Free integration and setup:** The vendor says its US-based installation team integrates the software, seals and widgets on a customer's site at no charge. ## Good for - Online stores that want Google store ratings and product review stars - Stores that want a trial before talking to sales - Merchants on Shopify, WooCommerce, BigCommerce or Magento ## Worth knowing - No prices are published; the pricing page says quotes are built per customer and walked through on a call. - The pricing page names Store Ratings as the free-trial product; whether the other solutions are in the trial is not stated. - Reviews, Q&A and website security are sold as separate solutions or as the Traffic & Conversion Suite, so costs depend on the bundle. - The homepage's growth figures such as 'up to 9x conversions' are the vendor's claims. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 12, 2026. Shopper Approved collects store ratings, product reviews and Q&A for online shops, with a 15-day trial that needs no card. No prices are published, quotes are built on a call, and the pages do not say which products the trial includes. - **Value for money: C.** No prices are published; quotes are built per customer and walked through on a call. With nothing to compare, it sits in the middle. - **Free plan and trial: C.** A 15-day trial with no card, and reviews collected during it are kept. The page names Store Ratings as the trial product and does not say whether the others are included. - **Features: B.** Store ratings, product and video reviews, Q&A, reputation management and a website security seal. They are sold as separate solutions or in a suite. - **Ease of use: C.** No store rating on record. It is a sales-led setup, with free integration and setup offered. - **Platforms and integrations: B.** Web, with Shopify, WooCommerce, BigCommerce, Magento, Wix and Webflow. No desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Shopper Approved's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among customer review tools - Shopper Approved's GPA of 2.4 is higher than 18 of the 34 other customer review tools we grade, and level with 11. - It stands best on features (B, above 14 of 34) and worst on ease of use (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/reviews ## Keep it, or make your own? **Keep it.** The plain part of Shopper Approved you could make: review collection and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. - You could make: Review collection and reports: an app builder makes these well. - You could not: It plugs into other products, Shopify, WooCommerce and BigCommerce among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Hooks into the device itself: widgets. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, WooCommerce, BigCommerce, Magento, Wix, Webflow, OpenCart, Volusion **Tags:** Review collection, Reports, AI features ## Alternatives - [Trustpilot](https://toolgpa.com/tools/trustpilot): Business reviews on Trustpilot's public site, with paid invite plans. [Compare](https://toolgpa.com/compare/shopper-approved-vs-trustpilot) - [Feefo](https://toolgpa.com/tools/feefo): Verified customer reviews for products and services. [Compare](https://toolgpa.com/compare/feefo-vs-shopper-approved) - [REVIEWS.io](https://toolgpa.com/tools/reviews-io): Product and company reviews for online stores, priced by invites. [Compare](https://toolgpa.com/compare/reviews-io-vs-shopper-approved) - [Yotpo](https://toolgpa.com/tools/yotpo): Product reviews, photo UGC and loyalty for online stores. [Compare](https://toolgpa.com/compare/shopper-approved-vs-yotpo) - [Trusted Shops](https://toolgpa.com/tools/trusted-shops): Trustmark, buyer protection and reviews for online shops. [Compare](https://toolgpa.com/compare/shopper-approved-vs-trusted-shops) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://results.shopperapproved.com/pricing - https://www.shopperapproved.com/ - https://results.shopperapproved.com/integrations - https://results.shopperapproved.com/about-us Page: https://toolgpa.com/tools/shopper-approved Listed by ToolGPA (toolgpa.com).