# Shore review (2026): is it worth $49.90 a month, billed yearly?

> German-made booking and marketing software for salons and studios

Checked Oct 24, 2026 · graded Oct 24, 2026 by ToolGPA.

Shore is booking software from Germany for hair salons, beauty and wellness businesses, coaches and health practices. It gives a business an online calendar, a booking page that also takes bookings from Google, Instagram and Facebook, customer records and deposits at booking. The Booking + Marketing package adds email and WhatsApp campaigns, staff management and automatic requests for Google reviews.

- **Category:** Salon, Spa & Studio Booking
- **Made by:** Shore GmbH (since 2012)
- **Website:** https://www.shore.com/us
- **Runs on:** Web, iOS
- **Who should skip it:** Skip it if your staff or clients use Android, as Shore lists only the browser and iOS.
- **Facts last checked:** Oct 24, 2026

## Pricing

As of Oct 24, 2026, Shore is a paid product with a free trial, starting at $49.90 per month, billed annually ($59.90 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Booking | $49.90 per month, billed annually ($59.90 billed monthly) | Online calendar and booking from your website, Google and Instagram, card prepayment, reminders, customer records and statistics. |
| Booking + Marketing | $69.90 per month, billed annually ($79.90 billed monthly) | Adds email marketing, Google review requests, employee management, birthday reminders, PayPal and bookable add-ons. |

Read from https://www.shore.com/us/pricing on Oct 24, 2026. Prices change, so confirm with Shore before buying.

## Ways to pay less

- **Save $120 a year with yearly billing** (Annual discount): Shore's US pricing page says yearly billing saves $120: $49.90 instead of $59.90 a month for Booking, and $69.90 instead of $79.90 for Booking + Marketing. Source: https://www.shore.com/us/pricing

## Key features

- **Online booking everywhere:** Clients book from an automatic mini-website, an embedded widget, Google, Instagram or Facebook, and get confirmations and reminders by WhatsApp, email or text.
- **Calendar and staff planning:** See which staff member has which appointments, plan shifts, vacations and absences, and limit what each person sees with user roles.
- **Deposits and payments:** Ask for a deposit or full payment at booking by card, Google Pay, Apple Pay or PayPal, refund it in a few clicks, and take in-person payments with Shore's card reader.
- **Customer records:** Each booking builds a customer history with notes, preferences, custom fields such as allergies, and uploaded files and images.
- **Campaigns and review requests:** Send email or WhatsApp campaigns to customer segments and automatic birthday messages; feedback requests pass good reviews on to Google and keep bad ones internal.

## Good for

- Hair and beauty salons that want online booking without a marketplace
- Small businesses that want reminders and review requests automated
- Owners who want a booking page without building a website

## Worth knowing

- Shore lists use in a browser and on iOS; its pricing page names no Android app.
- Yearly billing commits you to a 12-month initial term; monthly contracts can be cancelled with 14 days' notice.
- A managed website costs $100 a month and a branded customer app $80 a month on top of either package.
- The pricing page does not say whether a package covers one location or several; businesses with more than 10 locations get a quote.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 24, 2026. Shore gives a salon or studio an online calendar, a booking page that also takes bookings from Google and Instagram, deposits at booking and customer records, from $49.90 a month billed yearly. It holds back on reach and terms: there's no Android app on record, yearly billing locks you in for 12 months, and campaigns and staff management need the $69.90 package.

- **Value for money: C.** Booking is $49.90 a month billed yearly ($59.90 monthly), right at this category's middle of $49.90, and Booking + Marketing is $69.90. A managed website ($100) and a branded app ($80) are monthly extras.
- **Free plan and trial: C.** No free plan, but a 14-day free trial. The listing doesn't say whether it needs a card.
- **Features: C.** The basics: booking from your site, Google, Instagram and Facebook, deposits, a card reader, reminders and customer records. The listing shows gaps: no memberships, packages or gift cards, and staff management needs Booking + Marketing.
- **Ease of use: C.** No app store rating on record. Shore makes a mini-website for bookings automatically, but you still set up services, staff, deposit rules and payments.
- **Platforms and integrations: B.** Web and iPhone, with Google Calendar, Reserve with Google, Instagram, Facebook, PayPal, Stripe and WhatsApp. No Android app is named, there's no desktop app, and no API is on record.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Shore's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among salon, spa and studio booking apps

- Shore's GPA of 2.2 is higher than 3 of the 15 other salon, spa and studio booking apps we grade, and level with 2.
- It stands best on platforms and integrations (B, above 0 of 15) and worst on features (C, above 0).
- Its paid plans start at $49.90 a month, against a middle price of $49.45 for the category: 7 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/service-booking

## Keep it, or make your own?

**Keep it.** To replace Shore you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 15 other salon, spa and studio booking apps grade higher. It costs $598.80 a year.

- You could make: Appointment booking and review collection: an app builder makes these well.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: The WhatsApp Business API, which Meta opens only through approved partners.
- You could not: A real app for iOS. Something home-made would be a web page.
- You could not: It plugs into other products, Google Calendar, Reserve with Google and Instagram among them.
- You could not: People on the other end: coaches. No app builder makes those.
- You could not: Hooks into the device itself: widgets.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Calendar, Reserve with Google, Instagram, Facebook, PayPal, Stripe, WhatsApp

**Tags:** Appointment booking, Marketing automation, Email campaigns, Review collection, WhatsApp messaging

## Alternatives

- [Fresha](https://toolgpa.com/tools/fresha): Salon and spa booking with a consumer marketplace for new clients. [Compare](https://toolgpa.com/compare/fresha-vs-shore)
- [Booksy](https://toolgpa.com/tools/booksy): Booking app and marketplace for barbers, salons and beauty pros. [Compare](https://toolgpa.com/compare/booksy-vs-shore)
- [Vagaro](https://toolgpa.com/tools/vagaro): Booking, payments and marketing for salons, spas and studios. [Compare](https://toolgpa.com/compare/shore-vs-vagaro)
- [GlossGenius](https://toolgpa.com/tools/glossgenius): Booking, payments and marketing for salons, spas and medspas. [Compare](https://toolgpa.com/compare/glossgenius-vs-shore)
- [Mangomint](https://toolgpa.com/tools/mangomint): Salon, spa and medspa software priced per location and user. [Compare](https://toolgpa.com/compare/mangomint-vs-shore)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 24, 2026:

- https://www.shore.com/us
- https://www.shore.com/us/pricing
- https://www.shore.com/us/booking-software
- https://www.shore.com/us/about-us
- https://www.shore.com/us/legal/legal-note

Page: https://toolgpa.com/tools/shore
Listed by ToolGPA (toolgpa.com).