# Similarweb

> Traffic estimates, keyword research and competitor data for any site

Similarweb is a market and competitor research platform that estimates the traffic, engagement and marketing channels of any website. Its Web Intelligence plans add keyword research, rank tracking, site audits, backlink data and tracking of how a brand shows up in AI chatbots. Self-service plans cover one user; bigger teams buy custom packages through sales.

- **Category:** SEO Tools
- **Made by:** Similarweb
- **Website:** https://www.similarweb.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

Similarweb has a free plan. Paid plans start at $125 per month, billed annually ($199 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs.
- **Free trial:** 7-day free trial of the self-service plans.

| Plan | Price | What you get |
| --- | --- | --- |
| Competitive Intelligence | $125 per month, billed annually ($199 billed monthly) | 1 user and 3 months of history: traffic and engagement, demographics, marketing channels and competitor alerts. No SEO tools. |
| Competitive Intel & SEO & AEO | $333 per month, billed annually ($399 billed monthly) | 1 user and 6 months of history. Adds keyword research, rank tracking, site audit, backlinks and 150 tracked AI chatbot prompts. |
| Competitive Intel, SEO & AEO & Ads | $542 per month, billed annually ($649 billed monthly) | Everything in the SEO plan plus ad intelligence: creatives, search and display ads, advertiser demand and ad spend. 1 user. |
| Businesses & Enterprises | Custom | Sold through sales: more seats, up to 37 months of history, country-level data, AI Studio, API, data feeds, SSO and managed services. |

Read from https://www.similarweb.com/packages/web/?type=Individuals on Oct 17, 2026. Prices change, so confirm with Similarweb before buying.

## Ways to pay less

- **Lower monthly rate with annual billing** (Annual discount): Billed annually, Competitive Intelligence is $125 a month instead of $199, the SEO plan $333 instead of $399, and the Ads plan $542 instead of $649. Source: https://www.similarweb.com/packages/web/?type=Individuals

## Key features

- **Website traffic and engagement:** Estimated visits, engagement, audience demographics and marketing channel mix for any website, set side by side with competitors.
- **Keyword research and rank tracking:** Keyword research, keyword gap analysis and a rank tracker with SERP analysis, included from the Competitive Intel & SEO & AEO plan.
- **Site audit and backlinks:** Technical site audits and backlink data sit in the same SEO bundle, alongside an organic search overview of any domain.
- **AI brand visibility:** Tracks how a brand appears in AI chatbot answers, with 150 tracked prompts, sentiment and citation analysis, and traffic arriving from AI tools.
- **Ad intelligence:** The top self-service plan shows competitors' ad creatives and campaigns, search and display ads, advertiser demand signals and ad spend.
- **Free browser extension:** Shows traffic, AI chatbot visits, top keywords and ranking for the site in the current tab, on Chrome, Edge, Firefox and Opera.

## Good for

- Sizing up a competitor's traffic and where it comes from
- Market researchers and analysts comparing many websites
- Marketing teams that want SEO, ads and traffic data in one place

## Worth knowing

- Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
- Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
- The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
- Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 17, 2026. Similarweb estimates any website's traffic, audience and where its visitors come from, and its dearer plans add keyword research, rank tracking, audits, backlinks and AI chatbot tracking. Competitive Intelligence is $125 a month on yearly billing for one user. The SEO tools start at $333, and the numbers for other sites are estimates.

- **Value for money: D.** Graded against the suites it's listed beside. Competitive Intelligence is $125 a month billed yearly ($199 monthly) for 1 user, with traffic data but no SEO tools. That's dearer than Semrush's SEO plan, and keyword research, rank tracking and audits start at $333.
- **Free plan and trial: C.** The free version on similarweb.com and the free browser extension show a high-level sample of any site's traffic and keywords. Good for a quick look, not for real work. There's also a 7-day trial of the self-service plans.
- **Features: C.** Traffic and engagement estimates, demographics and channel mix for any site, with SEO, AI and ad intelligence on dearer plans. Things the suites don't do, but the $125 plan has no SEO tools, and other sites' figures are estimates, not their analytics.
- **Ease of use: C.** No rating on record. Typing in a domain is simple, but the platform is big, and reading traffic estimates and channel splits takes some learning.
- **Platforms and integrations: B.** Web plus a free extension for Chrome, Edge, Firefox and Opera. It connects to Looker Studio, Excel, Salesforce, HubSpot, Snowflake, Tableau and Power BI, but only on business packages with API access. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Similarweb's own pages on 17 October 2026. Its pricing page would not load when we went back to check it, so the prices are as the listing has them. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO tools

- Similarweb's GPA of 2.0 is higher than 1 of the 21 other SEO tools we grade, and level with 4.
- It stands best on platforms and integrations (B, above 6 of 21) and worst on value for money (D, above 0).
- Its paid plans start at $125 a month, against a middle price of $34.45 for the category: 20 of the 21 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/seo

## Keep it, or make your own?

**Keep it.** To replace Similarweb you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other SEO tools grade higher. It costs $1,500 a year.

- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: An index of the links between billions of web pages.
- You could not: Daily checks of where your pages rank in search results.
- You could not: A crawler that checks every page of a site.
- You could not: It plugs into other products, Google Looker Studio, Microsoft Excel and Salesforce among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Looker Studio, Microsoft Excel, Salesforce, HubSpot, Snowflake, Databricks, Tableau, Power BI

**Tags:** Keyword research, Rank tracking, Site audit, Backlink analysis, AI features, Public API

## Alternatives

- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/semrush-vs-similarweb)
- [Ahrefs](https://toolgpa.com/tools/ahrefs): SEO toolset for backlinks, keyword research, audits and rank tracking. [Compare](https://toolgpa.com/compare/ahrefs-vs-similarweb)
- [SE Ranking](https://toolgpa.com/tools/se-ranking): SEO platform for rank tracking, audits, research and AI visibility. [Compare](https://toolgpa.com/compare/se-ranking-vs-similarweb)
- [Serpstat](https://toolgpa.com/tools/serpstat): All-in-one SEO platform for research, rank tracking and site audits. [Compare](https://toolgpa.com/compare/serpstat-vs-similarweb)
- [Moz Pro](https://toolgpa.com/tools/moz-pro): SEO toolkit for keyword and link research, site crawls and rankings. [Compare](https://toolgpa.com/compare/moz-pro-vs-similarweb)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.similarweb.com/packages/web/?type=Individuals
- https://www.similarweb.com/
- https://www.similarweb.com/corp/extension/
- https://www.similarweb.com/corp/daas/integrations/
- https://www.similarweb.com/corp/about/

Page: https://toolgpa.com/tools/similarweb
Listed by ToolGPA (toolgpa.com).