# Simple 301 Redirects by BetterLinks review (2026): is it any good? > Free, minimal WordPress plugin for 301 redirects and wildcards Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Simple 301 Redirects is a free WordPress plugin, maintained by WPDeveloper, that does one job: sending requests for old URLs to new pages on the site or anywhere on the web with 301 redirects. Rules can use a wildcard to move a whole folder, and they can be imported and exported in bulk. It has no paid edition and does not track clicks; for that the maker points to its separate BetterLinks plugin. - **Category:** SEO Plugins & Apps - **Made by:** WPDeveloper - **Website:** https://wordpress.org/plugins/simple-301-redirects - **Runs on:** Web - **Who should skip it:** Skip it if your site isn't on WordPress, as there's no standalone app. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Simple 301 Redirects by BetterLinks is free to use. - **Pricing model:** Free - **Free plan:** The whole plugin is free from WordPress.org: 301 redirects to any page or URL, wildcard folder redirects, bulk import and export, and a quick setup wizard. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | The WordPress.org plugin with every feature; there is no paid version of it. | Read from https://wordpress.org/plugins/simple-301-redirects/ on Oct 23, 2026. Prices change, so confirm with Simple 301 Redirects by BetterLinks before buying. ## Key features - **301 redirect rules:** Enter a requested path and a destination, on the same site or another, from the Settings > 301 Redirects screen. - **Wildcard folder redirects:** Put an asterisk after a folder name to send every file in it to the same filename in a new folder, such as /old-folder/* to /new-folder/*. - **Bulk import and export:** Import redirect rules in bulk and export them as a CSV file to reuse on another site or keep as a backup. - **Quick setup wizard:** A first-run wizard asks whether to share usage data, turns wildcards on or off and adds the first redirect; each step can be skipped. - **Move to BetterLinks for analytics:** Redirects can be migrated to WPDeveloper's separate, free BetterLinks plugin for click-through analytics on each redirect. ## Good for - Site owners who want a handful of redirects with almost no settings - Moving a site to WordPress when the old URL structure cannot be kept - Redirecting a whole folder of old files with one wildcard rule ## Worth knowing - It runs only inside WordPress and handles redirects only; titles, sitemaps and schema need an SEO plugin. - It does not count clicks or log 404 errors; click analytics mean moving the redirects to BetterLinks. - The listing describes 301 redirects only and names no 302 or 307 option or regex matching. - Sharing usage data with WPDeveloper's WPInsight service is opt-in and off unless an admin agrees. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Oct 23, 2026. Simple 301 Redirects sends old URLs to new pages with 301 redirects, moves whole folders with one wildcard rule and imports and exports rules in bulk, for free. That's all it does: it logs no 404s, counts no clicks, and the listing names no 302, 307 or regex option. - **Value for money: A.** Free from WordPress.org with no paid edition: 301 rules, wildcard folder redirects, bulk import and export and the setup wizard cost nothing. - **Free plan and trial: A.** Every feature is free and there's no paid version, so there's nothing locked. Click analytics mean moving to BetterLinks, a separate plugin that's also free. - **Features: D.** 301 redirects to any URL, wildcard folder moves and CSV import and export. That's one narrow function, and even within redirects there's no 404 log, no click counts and no 302, 307 or regex option named. - **Ease of use: C.** No rating on record. There's almost nothing to configure, a skippable wizard and one settings screen, but you type each old path and new destination yourself. - **Platforms and integrations: C.** Web only, inside WordPress, with WPDeveloper's BetterLinks the one connection listed. No API, CLI or standalone app is named. These are ToolGPA's own grades. Graded from this listing, whose facts were read from WPDeveloper's own pages and the plugin's WordPress.org page on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO plugins and apps - Simple 301 Redirects by BetterLinks's GPA of 2.6 is higher than 49 of the 78 other SEO plugins and apps we grade, and level with 10. - It stands best on free plan and trial (A, above 63 of 78) and worst on features (D, above 0). - Simple 301 Redirects by BetterLinks has no paid plan. - On features, ease of use and platforms it scores 1.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/seo-plugins ## Keep it, or make your own? **Keep it.** Simple 301 Redirects by BetterLinks is free, so making your own would save you nothing. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with BetterLinks **Tags:** Open source, Self-hostable ## Alternatives - [Redirection](https://toolgpa.com/tools/redirection): Free WordPress plugin for managing 301 redirects and 404 errors. [Compare](https://toolgpa.com/compare/redirection-vs-simple-301-redirects-by-betterlinks) - [301 Redirects - Redirect Manager](https://toolgpa.com/tools/301-redirects-redirect-manager): WordPress plugin for 301, 302 and 307 redirects with a 404 error log. [Compare](https://toolgpa.com/compare/301-redirects-redirect-manager-vs-simple-301-redirects-by-betterlinks) - [404 to 301](https://toolgpa.com/tools/404-to-301): Free WordPress redirect manager with detailed 404 error logs. [Compare](https://toolgpa.com/compare/404-to-301-vs-simple-301-redirects-by-betterlinks) - [PrettyLinks](https://toolgpa.com/tools/pretty-links): WordPress plugin for branded short links and affiliate link tracking. [Compare](https://toolgpa.com/compare/pretty-links-vs-simple-301-redirects-by-betterlinks) - [Rank Math](https://toolgpa.com/tools/rank-math): WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking. [Compare](https://toolgpa.com/compare/rank-math-vs-simple-301-redirects-by-betterlinks) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://wordpress.org/plugins/simple-301-redirects/ - https://wpdeveloper.com/plugins/simple-301-redirects/ Page: https://toolgpa.com/tools/simple-301-redirects-by-betterlinks Listed by ToolGPA (toolgpa.com).