# Simple Analytics review (2026): is the free plan enough? > Cookieless web analytics hosted in the EU Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Simple Analytics is a web analytics service from an Amsterdam company that records pageviews and events without cookies, visitor IDs or personal data. It shows traffic on a one-page dashboard, offers an API and BI access, and positions itself as a privacy-friendly replacement for, or companion to, Google Analytics. - **Category:** Website & Product Analytics - **Made by:** Simple Analytics B.V. (since 2018) - **Website:** https://www.simpleanalytics.com - **Runs on:** Web - **Who should skip it:** Skip it if you want to follow individual visitors, as it records pageviews with no visitor IDs. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Simple Analytics has a free plan, and paid plans start at $20 per month for up to 100k pageviews. - **Pricing model:** Free plan - **Free plan:** 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required. - **Free trial:** 14-day free trial of all features, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | For hobby sites: 1 user, 5 websites, the latest month of data and a required Simple Analytics badge. | | Self-serve | $20 per month for up to 100k pageviews | Price follows pageviews, up to 2.5M on the slider. Includes 1 user; each extra user is $20 a month. Annual billing shows 2 months free. | | Enterprise | Custom | Quoted for your traffic, sites, data access and support needs; tied to a 30-day proof of concept run alongside GA4. | Read from https://www.simpleanalytics.com/pricing on Nov 12, 2026. Prices change, so confirm with Simple Analytics before buying. ## Ways to pay less - **2 months free on annual billing** (Annual discount): The pricing page shows an annual payment option labelled 2 months free; the yearly total depends on the pageview limit you pick. Source: https://www.simpleanalytics.com/pricing ## Key features - **No cookies, no personal data:** The service says it sets no cookies, collects no personal data and creates no visitor IDs, so it does not need a consent banner. - **One-page dashboard:** Traffic is shown on a single dashboard that needs no configuration, with a public live dashboard available to view as an example. - **Run beside GA4:** Can run next to Google Analytics 4 to record pageviews and events from visitors who reject consent, so the two datasets can be compared. - **API and BI access:** A full API and exports let teams pull the data into their existing reporting tools. An MCP server and an AI assistant are also listed. - **Google Analytics import:** Historical Google Analytics data can be imported so reporting does not restart from zero after a switch. - **EU hosting:** Data is stored in the EU, with primary infrastructure in the Netherlands, and leaves it only when a customer opts into a feature such as the AI assistant. ## Good for - Sites that want traffic numbers without a cookie banner - Teams comparing GA4 against a cookieless count - Small sites on the free plan, which allows 5 websites ## Worth knowing - The free plan keeps only the latest month of data and requires a Simple Analytics badge on the site. - The price follows pageviews, and the paid plan includes one user; extra users are $20 a month each. - Bills from $500 can be paid by bank transfer, with an extra 10% in banking and service fees. - It records pageviews and events without visitor IDs, so it does not follow individual users across visits. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 12, 2026. Simple Analytics shows traffic on one page, with no cookies and no personal data. The free plan needs a badge on your site and keeps only a month of data, and the paid plan doesn't follow individual visitors across visits. - **Value for money: C.** $20 a month for up to 100k pageviews, with extra users $20 a month each. That's just above the analytics cheaper quarter of $16.58. - **Free plan and trial: B.** Free plan: 1 user, 5 websites and unlimited pageviews under fair use. It keeps 1 month of history and requires a badge. There's also a 14-day trial with no card. - **Features: C.** Cookie-free pageviews and events, one-page dashboard, API and BI access, Google Analytics import and EU hosting. It does that job fully, but it doesn't follow individual users. - **Ease of use: B.** No store rating on record. You paste in a script and read one page, with nothing to build. - **Platforms and integrations: B.** Web only, but it works with WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify and Google Tag Manager, plus an API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Simple Analytics B.V.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Simple Analytics's GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade, and level with 4. - It stands best on ease of use (B, above 53 of 58) and worst on features (C, above 1). - Its paid plans start at $20 a month, against a middle price of $29 for the category: 11 of the 32 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Simple Analytics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade. It costs $240 a year. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: It plugs into other products, WordPress, Webflow and Squarespace among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager **Tags:** Web analytics, Public API, AI features, Reports ## Alternatives - [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/plausible-vs-simple-analytics) - [Fathom Analytics](https://toolgpa.com/tools/fathom-analytics): Cookie-free, privacy-first website analytics priced by pageviews. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-simple-analytics) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/matomo-vs-simple-analytics) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-simple-analytics) - [Umami](https://toolgpa.com/tools/umami): Open-source, cookieless web and product analytics. [Compare](https://toolgpa.com/compare/simple-analytics-vs-umami) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.simpleanalytics.com/pricing - https://www.simpleanalytics.com/ - https://www.simpleanalytics.com/about - https://www.simpleanalytics.com/integrations Page: https://toolgpa.com/tools/simple-analytics Listed by ToolGPA (toolgpa.com).