# Singular review (2026): is the free plan enough? > Mobile attribution and marketing analytics platform Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Singular is a marketing analytics and mobile attribution platform. It ties installs and in-app events to campaigns, pulls in ad cost data from partners and reports return on ad spend by channel, campaign and creative. Pricing is based on paid conversions or ad spend rather than seats. - **Category:** Ad Creative & Reporting - **Made by:** Singular - **Website:** https://www.singular.net - **Runs on:** Web - **Who should skip it:** Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Singular has a free plan, and paid plans start at Free for 15,000 paid conversions; Growth is $0.05 per conversion. - **Pricing model:** Free plan - **Free plan:** 15,000 paid conversions, no credit card required, with mobile attribution, cost aggregation, fraud prevention, SKAdNetwork attribution and APIs. The page does not say whether the allowance is monthly or yearly. - **Free trial:** The pricing page FAQ says the Growth plan can be tried immediately. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 for 15,000 paid conversions, period not stated | Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting. | | Growth | $0.05 per paid conversion | Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on. | | Enterprise | Custom | Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales. | Read from https://www.singular.net/pricing/ on Nov 13, 2026. Prices change, so confirm with Singular before buying. ## Key features - **Mobile attribution:** Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan. - **Cost aggregation and ROI reporting:** Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset. - **Fraud prevention:** Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise. - **Deep linking:** Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise. - **Data exports and APIs:** Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on. - **Audience management:** An audience builder with hourly syncs is available to Enterprise customers as an add-on. ## Good for - Mobile app marketers who need attribution plus cost aggregation in one place - Early-stage apps, since the free plan covers 15,000 paid conversions - Teams that want to pay by conversions or ad spend, which the page says are both options ## Worth knowing - The pricing page does not say whether the 15,000 free conversions renew monthly or apply once. - Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor. - ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons. - Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Singular tracks installs and ad performance for mobile apps, with a free plan for 15,000 paid conversions. The page doesn't say whether that allowance renews, Growth is a quote despite its $0.05 price, and cross-device attribution and 365-day cohorts need Enterprise. - **Value for money: B.** Free for 15,000 paid conversions, then $0.05 each on Growth. That is below what the category charges for a small app, though the free allowance's period isn't stated. - **Free plan and trial: B.** A free plan with no card, covering attribution, cost aggregation, fraud prevention and SKAdNetwork. A small app could live on it if the allowance renews. - **Features: C.** Attribution, cost and ROI reporting, fraud prevention, deep linking, exports and APIs. The listing names gaps: cross-device attribution, 365-day cohorts, SSO and audiences are Enterprise. - **Ease of use: C.** Needs an SDK in your app and ad networks connected. We found no store rating. - **Platforms and integrations: C.** Web dashboard with APIs and exports. No integrations are listed on its record, and no desktop or phone app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Singular's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Singular's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9. - It stands best on free plan and trial (B, above 71 of 72) and worst on features (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Singular you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: An API that other software can build on. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Reports, Dashboards, Public API ## Alternatives - [AppsFlyer](https://toolgpa.com/tools/appsflyer): Mobile attribution and marketing measurement platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-singular) - [Branch](https://toolgpa.com/tools/branch): Mobile attribution, deep linking and analytics platform. [Compare](https://toolgpa.com/compare/branch-vs-singular) - [Kochava](https://toolgpa.com/tools/kochava): Mobile attribution and omnichannel ad measurement platform. [Compare](https://toolgpa.com/compare/kochava-vs-singular) - [Measured](https://toolgpa.com/tools/measured): Marketing measurement with media mix modeling and incrementality tests. [Compare](https://toolgpa.com/compare/measured-vs-singular) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.singular.net/pricing/ - https://www.singular.net Page: https://toolgpa.com/tools/singular Listed by ToolGPA (toolgpa.com).