# Site Kit by Google review (2026): is it any good? > Google's free WordPress plugin for Search Console and Analytics stats Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Site Kit is Google's own WordPress plugin. It connects a site to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, places the code each one needs, and shows their numbers on the WordPress dashboard for the whole site or a single post. The plugin is free and open source. - **Category:** SEO Plugins & Apps - **Made by:** Google - **Website:** https://sitekit.withgoogle.com - **Runs on:** Web - **Who should skip it:** Too light for SEO on its own, as it edits no titles, meta descriptions, schema or sitemaps. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Site Kit by Google is free to use. - **Pricing model:** Free - **Free plan:** The whole plugin is free and open source; Google products connected through it keep their own terms and any fees they charge. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Every feature, installed from WordPress.org. Google says the plugin is free and will remain so. | Read from https://wordpress.org/plugins/google-site-kit/ on Oct 23, 2026. Prices change, so confirm with Site Kit by Google before buying. ## Key features - **Search Console in WordPress:** Shows how often pages appeared in Google Search and which queries led there, for the whole site or, from the admin bar, for one page. - **Analytics dashboard:** Brings Google Analytics traffic and engagement figures into WordPress. IP addresses are anonymized by default when Analytics is connected. - **PageSpeed Insights:** Compares a page's speed with real-world sites and lists suggestions for making it faster. - **Setup without code:** Adds the snippets for Tag Manager, AdSense, Google Ads, Sign in with Google and Reader Revenue Manager without editing theme files. - **Email reports:** Since version 1.178.0, users can subscribe to a periodic email of key stats and invite other registered site users, such as clients, to get it too. - **View-only sharing:** Admins can share a read-only dashboard with other WordPress roles, choosing which Google services each role can see, with no Google sign-in needed. ## Good for - WordPress site owners who want Google's search and traffic numbers in one dashboard - Agencies setting up Google tools for client sites and sending them stats by email - Publishers connecting AdSense or Reader Revenue Manager ## Worth knowing - Runs only inside WordPress, on a live public site with WordPress 5.2, PHP 7.4 and the REST API available. - It reports on Google's own services; its pages list no title, meta description, schema or sitemap editing. - Each WordPress admin who wants full access connects their own Google account. - New sites or newly connected services can take a few days before data appears. ## ToolGPA grades **GPA: 2.8 out of 4**, graded Oct 23, 2026. Site Kit is Google's free plugin that puts Search Console, Analytics and PageSpeed numbers on your WordPress dashboard and places Google's tags for you. It edits nothing, though: no titles, meta descriptions, schema or sitemaps, so you'll still need an SEO plugin, and new sites can wait days for data. - **Value for money: A.** Free and open source, and Google says it will stay free. Google products you connect through it, such as Google Ads, keep their own terms and any fees they charge. - **Free plan and trial: A.** Every feature is free. There's no paid plan, so nothing is held back. - **Features: D.** It reports Google's numbers and places tags for Tag Manager, AdSense and Ads, but its pages list no title, meta, schema or sitemap editing, and it shows nothing until Search Console or Analytics is connected. - **Ease of use: C.** No rating on record. Every admin wanting full access connects their own Google account, and new sites or services can take a few days to show data. - **Platforms and integrations: B.** Web only, inside WordPress, linked to Search Console, Analytics, PageSpeed Insights, Tag Manager, AdSense and Google Ads, and listed with Elementor and Hostinger. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Google's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SEO plugins and apps - Site Kit by Google's GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade, and level with 6. - It stands best on free plan and trial (A, above 63 of 78) and worst on features (D, above 0). - Site Kit by Google has no paid plan. - On features, ease of use and platforms it scores 2.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/seo-plugins ## Keep it, or make your own? **Keep it.** Site Kit by Google is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.8 is higher than 60 of the 78 other SEO plugins and apps we grade. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Speed tests run from real browsers on a schedule. - You could not: It plugs into other products, Google Search Console, Google Analytics and PageSpeed Insights among them. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Search Console, Google Analytics, PageSpeed Insights, Google Tag Manager, Google AdSense, Google Ads, Elementor, Hostinger **Tags:** Web analytics, Page speed, Reports, Open source ## Alternatives - [Google Search Console](https://toolgpa.com/tools/google-search-console): Free Google reports on a site's search traffic, indexing and issues. [Compare](https://toolgpa.com/compare/google-search-console-vs-site-kit-by-google) - [Google Analytics](https://toolgpa.com/tools/google-analytics): Google's free website and app analytics, with a paid 360 tier. [Compare](https://toolgpa.com/compare/google-analytics-vs-site-kit-by-google) - [Yoast SEO](https://toolgpa.com/tools/yoast-seo): WordPress SEO plugin with content analysis, schema and sitemaps. [Compare](https://toolgpa.com/compare/site-kit-by-google-vs-yoast-seo) - [Rank Math](https://toolgpa.com/tools/rank-math): WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking. [Compare](https://toolgpa.com/compare/rank-math-vs-site-kit-by-google) - [All in One SEO (AIOSEO)](https://toolgpa.com/tools/aioseo): WordPress SEO plugin with schema, redirects, link suggestions and AI. [Compare](https://toolgpa.com/compare/aioseo-vs-site-kit-by-google) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://wordpress.org/plugins/google-site-kit/ - https://sitekit.withgoogle.com/ - https://sitekit.withgoogle.com/site-kit-integrations/ - https://sitekit.withgoogle.com/news/ Page: https://toolgpa.com/tools/site-kit-by-google Listed by ToolGPA (toolgpa.com).