# Smartlead

> High-volume cold email with unlimited mailboxes and client workspaces

Smartlead is a cold email platform built for high sending volume: every plan connects unlimited mailboxes, warms them up and rotates sends across them. Plans are priced by emails sent and contacts stored, not by seat or mailbox. Agencies can run each client in a separate white-labeled workspace, and paid add-ons cover lead data, inbox placement tests, dedicated servers and calling.

- **Category:** Cold Outreach
- **Made by:** 521 Products Pty Ltd (Smartlead)
- **Website:** https://www.smartlead.ai
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 17, 2026

## Pricing

Smartlead is a paid product with a free trial, starting at $32.50 per month for 6,000 emails, billed yearly ($39 monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no card required, with 2,500 email sends and 1,250 contacts.

| Plan | Price | What you get |
| --- | --- | --- |
| Base | $32.50 per month for 6,000 emails, billed yearly ($39 monthly) | 2,000 stored contacts, unlimited mailboxes and warmup. No CRM, API or webhooks; 2,000 verified prospect emails are a $59 a month add-on. |
| Pro | $78.30 per month for 90,000 emails, billed yearly ($94 monthly) | 30,000 contacts, CRM, API and webhooks, and client workspaces at $29 a month each. 30,000 verified prospect emails are a $59 add-on. |
| Unlimited Smart | $144.50 per month for 150,000 emails, billed yearly ($174 monthly) | Unlimited contacts, the premium warmup pool, calls with a customer success manager and 50,000 verified prospect emails included. |
| Unlimited Prime | $314.60 per month for 500,000 emails, billed yearly ($379 monthly) | 170,000 verified prospect emails, 3 dedicated SmartServers, 3 client workspaces, a dedicated manager and a private Slack channel. |

Read from https://www.smartlead.ai/pricing on Oct 17, 2026. Prices change, so confirm with Smartlead before buying.

## Ways to pay less

- **Save 17% with yearly billing** (Annual discount): Billed yearly, Base is $390 a year ($32.50 a month) instead of $39 monthly, and Pro $939.60 a year ($78.30 a month) instead of $94. Source: https://www.smartlead.ai/pricing
- **50% off the first month** (Other savings): The pricing page offers new sign-ups 50% off their first month on any plan, with no end date shown. Source: https://www.smartlead.ai/pricing

## Key features

- **Unlimited mailboxes with rotation:** Every plan connects any number of email accounts, warms them up and spreads a campaign's sends across them to protect each sender's reputation.
- **Unified master inbox:** Replies from all accounts land in one inbox sorted by intent, with bulk actions and Kanban deal tracking. CRM access starts at Pro.
- **SmartProspect lead finder:** A built-in B2B lead finder. Verified prospect emails are included on Unlimited Smart and Prime and are a $59 a month add-on on Base and Pro.
- **SmartAgents and SmartAssistant:** AI agents and an assistant create campaigns, watch warmup and mailbox health, find leads and sort replies, on every plan including the trial.
- **Client workspaces and white labeling:** From Pro, agencies run each client in its own workspace under their own brand for $29 a month per workspace; Unlimited Prime includes 3.
- **API, webhooks and MCP:** Pro and above include the API and webhooks, and an MCP server gives AI assistants such as Claude access to campaigns, mailboxes and leads.

## Good for

- Lead generation agencies running outreach for several clients
- High-volume senders spreading campaigns over many mailboxes
- Teams that answer replies from a phone

## Worth knowing

- Base has no CRM, API or webhooks and stores only 2,000 contacts.
- Verified lead emails cost $59 a month extra on Base and Pro, and email verification is sold separately in credit packs from $32.
- Inbox placement tests (SmartDelivery, from $49 a month), dedicated servers ($39 each a month) and calling credits (from $9 a month) cost extra.
- There is no free plan; the 14-day trial allows 2,500 sends and 1,250 contacts and leaves out white labeling.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. Smartlead is a cold email workhorse: connect as many mailboxes as you like, warm them all up and let it spread the sending around. Agencies get white-labeled client workspaces from Pro. It has no LinkedIn steps of its own, though, and most of the extras, from lead data to inbox tests, cost more.

- **Value for money: A.** Base's 6,000 emails and 2,000 contacts won't carry five people, so the team plan is Pro: $78.30 a month billed yearly for everyone, about $15.66 a head. That's under 60% of the cheaper quarter's $32.50. Watch the add-ons, though.
- **Free plan and trial: C.** No free plan. The 14-day trial needs no card and allows 2,500 sends and 1,250 contacts, with the AI agents switched on, but white labeling stays locked.
- **Features: C.** Unlimited mailboxes with warm-up and rotation, a master inbox sorted by intent, AI agents, and an API and MCP from Pro. The gap is LinkedIn: there are no LinkedIn steps, so you'd pair it with something like Expandi, and verified leads cost $59 a month extra on Base and Pro.
- **Ease of use: C.** No App Store rating on record. Expect to connect mailboxes, wait for warm-up and set up rotation before real sending starts, though the AI assistant helps with campaign setup.
- **Platforms and integrations: B.** Web plus iPhone and Android apps for answering replies, with HubSpot, Salesforce, Pipedrive, Clay, Zapier, Slack and Expandi links, and an API and webhooks from Pro. No desktop app on record.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Smartlead's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among cold outreach tools

- Smartlead's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
- It stands best on value for money (A, above 15 of 20) and worst on features (C, above 0).
- Its paid plans start at $32.50 a month, against a middle price of $38.80 for the category: 5 of the 17 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/cold-outreach

## Keep it, or make your own?

**Keep it.** To replace Smartlead you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $390 a year.

- You could make: Sales pipeline: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, HubSpot, Salesforce and Pipedrive among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Salesforce, Pipedrive, Clay, Zapier, Slack, Expandi

**Tags:** Email campaigns, AI agents, AI features, Sales pipeline, Public API

## Alternatives

- [Instantly](https://toolgpa.com/tools/instantly): Cold email from unlimited inboxes, priced by emails and contacts. [Compare](https://toolgpa.com/compare/instantly-vs-smartlead)
- [Saleshandy](https://toolgpa.com/tools/saleshandy): Cold email sequences with a B2B lead database in every plan. [Compare](https://toolgpa.com/compare/saleshandy-vs-smartlead)
- [lemlist](https://toolgpa.com/tools/lemlist): Cold email and LinkedIn sequences with a built-in lead database. [Compare](https://toolgpa.com/compare/lemlist-vs-smartlead)
- [Reply.io](https://toolgpa.com/tools/reply-io): Multichannel sales sequences with the Jason AI SDR. [Compare](https://toolgpa.com/compare/reply-io-vs-smartlead)
- [Woodpecker](https://toolgpa.com/tools/woodpecker): Cold email priced by prospects contacted, with free team seats. [Compare](https://toolgpa.com/compare/smartlead-vs-woodpecker)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.smartlead.ai/pricing
- https://www.smartlead.ai/pricing.md
- https://www.smartlead.ai/llms.txt
- https://helpcenter.smartlead.ai/en/articles/151-what-are-the-limitations-in-the-free-trial
- https://www.smartlead.ai/integrations
- https://www.smartlead.ai/new-terms-and-conditions

Page: https://toolgpa.com/tools/smartlead
Listed by ToolGPA (toolgpa.com).
