# SmartSurvey review (2026): is the free plan enough?

> UK online survey platform with a free plan and CX programs

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

SmartSurvey is a UK-based online survey and feedback platform for building surveys and forms and analyzing the responses. A free Basic plan covers 100 responses a month, paid plans add branding, logic, dashboards and an API, and a sales-led tier adds white labelling and security extras.

- **Category:** Forms & Surveys
- **Made by:** SmartSurvey
- **Website:** https://www.smartsurvey.co.uk
- **Runs on:** Web
- **Who should skip it:** Pricey if you are one person, with Advanced at GBP 70 a month.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, SmartSurvey has a free plan, and paid plans start at £70 per month, billed annually (£90 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Basic: 1 user, 100 responses per month, no e-mail invites, 130+ templates, AI survey building and export of a results summary to Word.
- **Free trial:** 14-day free trial of the paid Advanced and Growth plans, no credit card needed.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | £0 | 1 user, 100 responses per month, core question types and 130+ templates. |
| Advanced | £70 per month, billed annually (£840 a year; £90 billed monthly) | 1 user, 30,000 responses and 90,000 e-mail invites a year, logic, custom branding, sentiment and text analysis. |
| Growth | £100 per user / month, billed annually (£1,200 a year; £125 billed monthly) | Priced per user, with 90,000 responses a year, dashboards, user permissions, shared templates, API and webhooks. |
| Scale | Custom | Sold through sales: thematic analysis, auto translate, SMS invitations, hiding the SmartSurvey badge, SSO and HIPAA compliance. |

Read from https://www.smartsurvey.co.uk/pricing on Nov 13, 2026. Prices change, so confirm with SmartSurvey before buying.

## Ways to pay less

- **Save with annual billing** (Annual discount): The pricing page says annual billing saves up to 22%: 22% on Advanced and 20% on Growth. Source: https://www.smartsurvey.co.uk/pricing
- **Student plan** (Education): The student plan page says its plan starts from £7.50 a month with annual billing, and also lists a free tier. Source: https://www.smartsurvey.co.uk/pricing/student-plan

## Key features

- **Survey and form builder:** Create surveys or forms with core question types and 130+ templates; advanced question types and AI building are on the plans listed.
- **Logic and personalisation:** Advanced and above include logic and personalisation, a custom thank-you message and custom branding with a logo and theme.
- **Analysis:** Paid plans include sentiment analysis, trend charts and word clouds; Scale adds thematic analysis of open-text answers.
- **Dashboards and sharing:** Growth adds dashboards, multiple user accounts, permissions and shared templates; Scale lists unlimited dashboards.
- **Distribution:** Send by e-mail, popups, web embed, QR codes, tracking links and offline or kiosk mode; SMS invitations are on Scale.
- **API and integrations:** Growth includes an API and webhooks, with Salesforce and Power BI connections listed among the integrations.

## Good for

- UK and EU teams wanting a GDPR-focused survey tool
- Organizations running customer, employee or patient feedback
- Students who need a discounted survey plan

## Worth knowing

- Prices are in pounds sterling and exclude VAT, according to the pricing page.
- Advanced includes a single user; multiple users start on Growth, which is priced per user.
- The free plan has 100 responses a month and no e-mail invitations.
- Case management, reputation management and full white labelling are add-ons on the Scale tier.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. SmartSurvey is a UK survey platform with a free plan of 100 responses a month and a 14-day trial of paid plans. The first paid plan is GBP 70 a month for one user, and multiple users start on Growth at GBP 100 a user.

- **Value for money: D.** Advanced is GBP 70 a month billed annually (about $90) for one user, against a forms middle of $20 and a dearer quarter of $39.
- **Free plan and trial: C.** Basic is free: 100 responses a month and no e-mail invites. A 14-day trial of Advanced and Growth needs no card.
- **Features: B.** Builder, logic, analysis, dashboards, sharing, distribution, API and integrations. Nothing in the listing shows a gap in the core job.
- **Ease of use: C.** No rating on record. You build surveys yourself.
- **Platforms and integrations: B.** Web only, with three listed integrations and an API.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from SmartSurvey's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among form and survey tools

- SmartSurvey's GPA of 2.2 is higher than 56 of the 148 other form and survey tools we grade, and level with 31.
- It stands best on features (B, above 96 of 148) and worst on value for money (D, above 1).
- Its paid plans start at about $93.79 a month, against a middle price of $20 for the category: 94 of the 114 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 5 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/forms

## Keep it, or make your own?

**Keep it.** The plain part of SmartSurvey you could make: forms, surveys and templates. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $1,125.51 a year.

- You could make: Forms, surveys and templates: an app builder makes these well.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Salesforce, Power BI and Webhooks among them, and has an API.
- You could not: What a company asks for before it lets staff use something: roles and permissions.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, Power BI, Webhooks

**Tags:** Forms, Surveys, Templates, Dashboards, Public API

## Alternatives

- [SurveyMonkey](https://toolgpa.com/tools/surveymonkey): Online survey and form platform with built-in analysis tools. [Compare](https://toolgpa.com/compare/smartsurvey-vs-surveymonkey)
- [Alchemer](https://toolgpa.com/tools/alchemer): Survey platform with advanced logic and market research questions. [Compare](https://toolgpa.com/compare/alchemer-vs-smartsurvey)
- [QuestionPro](https://toolgpa.com/tools/questionpro): Survey and market research platform with a free plan. [Compare](https://toolgpa.com/compare/questionpro-vs-smartsurvey)
- [Qualtrics](https://toolgpa.com/tools/qualtrics): Survey and experience research platform with a free account. [Compare](https://toolgpa.com/compare/qualtrics-vs-smartsurvey)
- [SurveySparrow](https://toolgpa.com/tools/surveysparrow): Chat-style survey and customer feedback platform with AI analysis. [Compare](https://toolgpa.com/compare/smartsurvey-vs-surveysparrow)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.smartsurvey.co.uk/pricing
- https://www.smartsurvey.co.uk/pricing/student-plan
- https://www.smartsurvey.co.uk/

Page: https://toolgpa.com/tools/smartsurvey
Listed by ToolGPA (toolgpa.com).