# Smily review (2026): is it worth it? > All-in-one vacation rental PMS, channel manager and payments Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Smily is a European vacation rental software suite that combines a property management system, channel manager, direct booking website, payments, unified inbox and revenue tools. It adds AI features such as smart replies, urgent message detection and review reply drafts, plus an owners portal and an app marketplace. Pricing is not published and starts with a demo. - **Category:** Vacation Rental Software - **Made by:** Smily - **Website:** https://www.smily.com - **Runs on:** Web - **Who should skip it:** Skip it if you want to see a price, as none is published. - **Facts last checked:** Nov 13, 2026 ## Pricing Smily's current pricing could not be confirmed from its own site. ## Key features - **PMS and channel manager:** A property management system and a channel manager for Airbnb, Booking.com, Expedia, Vrbo and more, which the site says Smily is a preferred partner of. - **Payments and fintech:** SmilyPay, credit card acceptance, payments reconciliation, split payments and revenue distribution, with optional cancellation and damage protection. - **AI tools:** Smart replies in several languages, urgent inquiry detection, AI-written review replies and listing audits, with GDPR-compliant data handling stated. - **Unified inbox and email marketing:** Guest messages from all channels in one inbox, plus automated and personalized email campaigns, remarketing and a CRM. - **Direct booking website:** A customizable booking website, with a performance dashboard, revenue management and dynamic pricing listed alongside it. - **Owners portal, tasks and app center:** An owners portal, task management for teams, and an app center of third-party integrations for cleaning, pricing and guest communication. ## Good for - Managers in Europe who want one system for PMS, channels and payments - Portfolios that expect to grow from a few rentals to hundreds - Managers who want built-in split payments and owner reporting ## Worth knowing - No prices are published; the site directs visitors to schedule a demo. - The site markets a mobile app but its feature page does not say which platforms it runs on. - The company calls itself a European vacation rental software, and its help and developer pages sit on the BookingSync domain. - Smily Pay, damage protection and cancellation protection are listed under its fintech features, with no pricing shown. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Smily is a property system, channel manager and payments tool for vacation rentals, with an inbox, direct booking site and owners portal. It publishes no prices and routes visitors to a demo, and its feature page does not say where the mobile app runs. - **Value for money: C.** No price is published, so there is nothing to place against the category. - **Free plan and trial: F.** No free plan or trial on record, only a request for a demo. - **Features: B.** Property system, channel manager, payments, AI tools, inbox, direct booking site, owners portal and tasks. Nothing in the core job is missing. - **Ease of use: C.** No store rating on record, and a demo and setup come before use. - **Platforms and integrations: B.** Web only on record, with Airbnb, Booking.com, Expedia and Vrbo and an app center. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Smily's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among vacation rental tools - Smily's GPA of 2.0 is higher than 14 of the 53 other vacation rental tools we grade, and level with 11. - It stands best on features (B, above 30 of 53) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/vacation-rentals ## Keep it, or make your own? **Keep it.** To replace Smily you would be making two-way connections to Airbnb, Booking.com and Vrbo. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 28 of the 53 other vacation rental tools grade higher. - You could make: Tasks: an app builder makes this well. - You could not: Two-way connections to Airbnb, Booking.com and Vrbo. - You could not: One mailbox that several people work at once. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: It plugs into other products, Airbnb, Booking.com and Expedia among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Airbnb, Booking.com, Expedia, Vrbo **Tags:** Channel manager, Shared inbox, AI features, Email campaigns, Tasks, Public API ## Alternatives - [Avantio](https://toolgpa.com/tools/avantio): PMS and channel manager for professional vacation rental agencies. [Compare](https://toolgpa.com/compare/avantio-vs-smily) - [Hostaway](https://toolgpa.com/tools/hostaway): Vacation rental PMS and channel manager for property managers. [Compare](https://toolgpa.com/compare/hostaway-vs-smily) - [Rentals United](https://toolgpa.com/tools/rentals-united): Channel manager that connects your own PMS to 90+ booking sites. [Compare](https://toolgpa.com/compare/rentals-united-vs-smily) - [Lodgify](https://toolgpa.com/tools/lodgify): Vacation rental software with a direct booking website builder. [Compare](https://toolgpa.com/compare/lodgify-vs-smily) - [Hostfully](https://toolgpa.com/tools/hostfully): Vacation rental property management software and digital guidebooks. [Compare](https://toolgpa.com/compare/hostfully-vs-smily) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.smily.com/ - https://www.smily.com/software/features/ai - https://www.smily.com/software/features/mobile-app - https://www.smily.com/app-center - https://www.smily.com/company/about-us Page: https://toolgpa.com/tools/smily Listed by ToolGPA (toolgpa.com).