# SMS-Magic review (2026): is it worth $7 a month per user? > Texting and WhatsApp messaging that runs inside Salesforce and Zoho Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. SMS-Magic is a business messaging app built for CRMs, with native versions for Salesforce and Zoho plus a mobile app and a portal for teams without a CRM. It supports SMS campaigns, two-way conversations, automated reminders and, on its top plan, WhatsApp and Facebook Messenger. Pricing differs by CRM and country. - **Category:** SMS & Chat Marketing - **Made by:** SMS-Magic - **Website:** https://www.sms-magic.com - **Runs on:** Web - **Who should skip it:** Watch out: prices read are for Salesforce in the US; Zoho and other countries differ. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, SMS-Magic is a paid product with a free trial, starting at $7 per user / month (Salesforce, US; billing basis not shown). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial. | Plan | Price | What you get | | --- | --- | --- | | Automation Messaging | $7 per user / month, billing basis not shown | SMS reminders, alerts and campaigns sent from Salesforce; bundle listed at $50 a month. | | Conversational Messaging | $17 per user / month, billing basis not shown | Adds 1-to-1 conversations, analytics and a mobile app; 6,000 SMS credits; bundle listed at $100 a month. | | Multichannel Messaging | $32 per user / month, billing basis not shown | Adds WhatsApp and Messenger; 12,000 SMS credits, 1 WhatsApp number; bundle listed at $180 a month. | Read from https://pricing.sms-magic.com/ on Nov 13, 2026. Prices change, so confirm with SMS-Magic before buying. ## Ways to pay less - **Yearly billing saves 20%** (Annual discount): The pricing page's Monthly/Yearly toggle is labelled 'Save 20%' for yearly billing. Source: https://pricing.sms-magic.com/ ## Key features - **Native CRM app:** Messaging works on standard and custom Salesforce objects, with Lightning and Classic support; a separate Zoho app and a portal are listed. - **Bulk and automated campaigns:** Send from list views and reports, schedule campaigns and trigger messages from Process Builder and workflows. - **Two-way conversation inbox:** An inbox on the utility bar with assignment, bulk assignment, filters and a multi-chat desk. - **WhatsApp and Messenger:** The Multichannel plan adds WhatsApp business messaging and Facebook Messenger conversations. - **Consent and compliance tools:** Single and double opt-ins, consent by number and content type, and compliance reports aimed at rules such as TCPA and GDPR. - **Carrier flexibility:** Connects to carriers and aggregators directly, or to your own provider such as Vonage or Twilio, with country-based routing. ## Good for - Salesforce teams that want texting logged against contact and lead records - Sales and service teams sending appointment reminders and alerts ## Worth knowing - The prices read were the Salesforce, United States set; Zoho, other CRMs and other countries are priced separately. - The page has a Monthly/Yearly toggle marked 'Save 20%' and does not say which basis the displayed figures use. - Add-ons: mobile app license $5 a month, virtual phone number $2 a month and US brand registration $41.50 a month. - It is a CRM add-on, so it runs inside Salesforce or Zoho rather than as a standalone web product, except through its separate portal. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 13, 2026. SMS-Magic is a texting app built for CRMs, starting at $7 a user for Salesforce in the US, with a 14-day trial. But the page doesn't say whether prices are monthly or yearly, and the cheapest plan is only reminders and campaigns. - **Value for money: B.** $7 a user is under the category's $25, but the billing basis isn't shown and the $50 bundle sets a floor. - **Free plan and trial: D.** A 14-day trial, but card terms aren't stated, and there is no free plan. - **Features: C.** Campaigns, conversations and reminders in the CRM, with 1-to-1 conversations from $17 and WhatsApp only on $32. - **Ease of use: C.** No store rating on record, and you install it in your CRM and register to send. - **Platforms and integrations: B.** Web, inside Salesforce or Zoho, plus a mobile app licence and WhatsApp on the top plan. These are ToolGPA's own grades. Graded from this listing, whose facts were read from SMS-Magic's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - SMS-Magic's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20. - It stands best on value for money (B, above 66 of 77) and worst on free plan and trial (D, above 24). - Its paid plans start at $7 a month for each person, against a middle price of $36 for the category: 0 of the 50 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace SMS-Magic you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. It costs $84 a year. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: Email sent in volume that still reaches the inbox. - You could not: One mailbox that several people work at once. - You could not: Texts from a business number, registered with the carriers. - You could not: It is priced for each person, which means accounts and billing for a team. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, Zoho, Pardot, Marketo **Tags:** SMS marketing, Business texting, WhatsApp messaging, Marketing automation, Shared inbox ## Alternatives - [TextMagic](https://toolgpa.com/tools/textmagic): Pay-as-you-go business SMS and email with a shared inbox. [Compare](https://toolgpa.com/compare/sms-magic-vs-textmagic) - [ClickSend](https://toolgpa.com/tools/clicksend): Prepaid SMS and MMS sending by app, API or email, with no monthly fee. [Compare](https://toolgpa.com/compare/clicksend-vs-sms-magic) - [Sakari](https://toolgpa.com/tools/sakari): SMS marketing and two-way texting with a dedicated number. [Compare](https://toolgpa.com/compare/sakari-vs-sms-magic) - [Heymarket](https://toolgpa.com/tools/heymarket): Shared inbox for business texting and email. [Compare](https://toolgpa.com/compare/heymarket-vs-sms-magic) - [TextUs](https://toolgpa.com/tools/textus): Business texting for recruiting, sales and customer teams. [Compare](https://toolgpa.com/compare/sms-magic-vs-textus) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://pricing.sms-magic.com/ - https://www.sms-magic.com/ Page: https://toolgpa.com/tools/sms-magic Listed by ToolGPA (toolgpa.com).