# SocialBu review (2026): is the free plan enough?

> Social media scheduler with inbox, listening and automation

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

SocialBu is a browser-based tool for scheduling posts, replying to messages and comments, and reporting across 12 social networks. Plans are sized by connected accounts and monthly posts, with team workspaces, client approvals, RSS and webhook automation, and an MCP server for AI assistants.

- **Category:** Social Media Schedulers
- **Made by:** SocialBu
- **Website:** https://socialbu.com
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free, as 10 lifetime posts run out fast.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, SocialBu has a free plan, and paid plans start at $22 per month, billed yearly ($29 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** 3 social accounts and 10 lifetime posts; X (Twitter) is available on paid plans only.
- **Free trial:** 7-day free trial on every paid plan.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 3 social accounts and 10 lifetime posts; no X (Twitter). |
| Starter | $22 per month, billed yearly ($29 billed monthly) | 8 accounts, up to 750 posts a month, 1 queue, basic analytics, no teams or social inbox. |
| Growth | $59 per month, billed yearly ($79 billed monthly) | 20 accounts, up to 3,000 posts a month, 5 teams, social inbox and advanced analytics. |
| Agency | $149 per month, billed yearly ($199 billed monthly) | 50 accounts, up to 100,000 posts a month, 20 teams, 30 queues and the highest AI credit allowance. |

Read from https://socialbu.com/pricing on Nov 13, 2026. Prices change, so confirm with SocialBu before buying.

## Ways to pay less

- **Save 25% with yearly billing** (Annual discount): SocialBu's pricing page lists a 25% saving on paid plans when billed yearly instead of monthly. Source: https://socialbu.com/pricing

## Key features

- **Scheduling and bulk posting:** Plan posts on a shared calendar, preview them per network, recycle evergreen posts and bulk import campaigns.
- **Social inbox:** Messages, comments, mentions and reviews land in one inbox. The inbox is not included on Starter.
- **AI writing:** An AI writer drafts captions and posts for each network, paid for with monthly credits that rise from 500 to 10,000 across the paid plans.
- **Listening streams:** Track keywords and mentions with listening streams, each plan capping the streams and matched items per month.
- **Automation and RSS:** Auto-post from RSS feeds, trigger webhooks and set up auto replies, with run limits that rise by plan.
- **Team approvals:** Teams, roles and content approvals keep client work separate; Growth allows 4 team members and Agency 8.

## Good for

- Freelancers and small agencies managing several client accounts
- Teams that want posting, inbox and listening in one subscription
- People who want to run social tasks from ChatGPT or Claude through MCP

## Worth knowing

- The free plan allows only 10 lifetime posts and excludes X (Twitter).
- Starter has no social inbox and no teams; those start at Growth.
- Team member counts are small: 4 on Growth and 8 on Agency.
- The pricing page lists a web app only; no desktop or mobile apps are named.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 13, 2026. SocialBu covers scheduling, bulk posting, a social inbox, listening and automation. The free plan allows only 10 lifetime posts and no X, the cheaper plan has no inbox or teams, and team seat counts are small.

- **Value for money: C.** Starter is $22 a month on yearly billing for 8 accounts, between the $14 cheaper-quarter line and the $24.99 middle.
- **Free plan and trial: C.** A free plan with 3 accounts, but only 10 lifetime posts and no X. There is also a 7-day trial on paid plans.
- **Features: B.** Scheduling, bulk posting, inbox, listening, AI writing, RSS automation and approvals. The listing shows no gap in the core job, though the inbox starts on Growth.
- **Ease of use: C.** A web app with accounts, queues and automations to set up. No store rating on record.
- **Platforms and integrations: B.** Web only, with Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Drive, Dropbox and ChatGPT.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from SocialBu's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among social media schedulers

- SocialBu's GPA of 2.4 is higher than 65 of the 90 other social media schedulers we grade, and level with 16.
- It stands best on features (B, above 72 of 90) and worst on ease of use (C, above 6).
- Its paid plans start at $22 a month, against a middle price of $24.46 for the category: 36 of the 79 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/social-media

## Keep it, or make your own?

**Keep it.** To replace SocialBu you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 65 of the 90 other social media schedulers we grade. It costs $264 a year.

- You could make: Reports and calendar: an app builder makes these well.
- You could not: Connections to other products, each kept working as those products change.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Sharing with other people, which means accounts and invitations.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Drive, Dropbox, ChatGPT

**Tags:** AI features, Public API, Reports, Workflow automation, Calendar

## Alternatives

- [Buffer](https://toolgpa.com/tools/buffer): Social media scheduler priced by the channel, with a free plan. [Compare](https://toolgpa.com/compare/buffer-vs-socialbu)
- [SocialPilot](https://toolgpa.com/tools/socialpilot): Social media scheduler for agencies and small teams, priced by plan. [Compare](https://toolgpa.com/compare/socialbu-vs-socialpilot)
- [Publer](https://toolgpa.com/tools/publer): Social media scheduler priced by connected accounts and members. [Compare](https://toolgpa.com/compare/publer-vs-socialbu)
- [Hootsuite](https://toolgpa.com/tools/hootsuite): Social media suite for publishing, inbox, listening and reports. [Compare](https://toolgpa.com/compare/hootsuite-vs-socialbu)
- [Pallyy](https://toolgpa.com/tools/pallyy): Social media scheduler for agencies, priced per client. [Compare](https://toolgpa.com/compare/pallyy-vs-socialbu)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://socialbu.com
- https://socialbu.com/pricing

Page: https://toolgpa.com/tools/socialbu
Listed by ToolGPA (toolgpa.com).