# Sotrender review (2026): is it worth $72 a month, billed yearly? > Social media analytics, benchmarking and reporting Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Sotrender is a social media analytics platform from Poland. It reports on a brand's own profiles and on competitors across Facebook, Instagram, LinkedIn and YouTube, with benchmarking dashboards and exportable reports. Plans are priced by the number of profiles tracked, and it also offers ads optimization and an influencer analysis tool. - **Category:** Social Media Schedulers - **Made by:** Sotrender - **Website:** https://www.sotrender.com - **Runs on:** Web - **Who should skip it:** Pricey if you track a few profiles, since 5 is $72 a month and 5 more cost $65. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Sotrender is a paid product with a free trial, starting at $72 per month for 5 profiles, billed annually ($80 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Essential | $72 per month for 5 profiles, billed annually ($80 billed monthly) | 3 users, 90 days of history, own, competitor and influencer profile analysis, PDF, PPTX and XLS reports. | | Plus | $176 per month for 15 profiles, billed annually ($200 billed monthly) | Unlimited users, competitor benchmarking dashboards, 180 days of history and an account manager. | | Expert | $315 per month for 30 profiles, billed annually ($355 billed monthly) | One year of history, scheduled reports, own logo in reports and unlimited profile swaps. | | Custom | Custom | Unlimited profiles and users, API access, custom reports and flexible contracts; contact sales. | Read from https://www.sotrender.com/pricing on Nov 13, 2026. Prices change, so confirm with Sotrender before buying. ## Ways to pay less - **Save up to 12% with annual billing** (Annual discount): The pricing page shows annual prices of $72, $176 and $315 a month against $80, $200 and $355 monthly. Source: https://www.sotrender.com/pricing ## Key features - **Own-profile analytics:** Tracks reach, engagement, content performance, audience demographics and customer service metrics for connected profiles. - **Competitor benchmarking:** Compares your results with competitors and industry on interactive dashboards; this starts on the Plus plan. - **Flexible reports:** Builds reports from chosen profiles, metrics, charts and tables, with exports to PDF, PPTX and XLSX. The page marks this as beta. - **Ads optimization:** A Sotrender Ads module, plus a Meta Ads Optimization add-on described as AI-powered. - **Influencer analysis:** Checks influencers' profiles before a collaboration; Essential includes influencer profiles, and Custom adds a fuller influencer analysis. - **Covered networks:** Reads Facebook, Instagram, LinkedIn and YouTube, and the site also has a TikTok section. ## Good for - Agencies and marketers who report social results to clients - Brands benchmarking themselves against competitor profiles - Teams that need analytics but not a posting tool ## Worth knowing - It is analytics and reporting; the pages do not describe publishing or scheduling posts. - Competitor benchmarking dashboards need Plus or above. - Profile limits are tight: 5 on Essential, with 5 extra profiles costing $65 a month. - Prices exclude VAT where it applies. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 13, 2026. Sotrender reports on your own profiles and competitors across four networks, with benchmarking and exportable reports. It's analytics only, with no publishing, 5 profiles on the $72 plan, and the competitor dashboards need Plus at $176. - **Value for money: D.** $72 a month on yearly billing for 5 profiles ($80 monthly), above the $49 that starts the dearer quarter. Benchmarking dashboards need Plus at $176. - **Free plan and trial: C.** No free plan. A 7-day trial with no card. - **Features: C.** Own and competitor analytics, influencer analysis, ads optimization and PDF, PPTX and XLS reports. The pages don't describe publishing, and competitor benchmarking dashboards need Plus. - **Ease of use: C.** No store rating on record. You connect profiles and pick what to track. - **Platforms and integrations: C.** Web only, covering Facebook, Instagram, LinkedIn and YouTube. API access is on the Custom plan. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Sotrender's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among social media schedulers - Sotrender's GPA of 1.8 is higher than 6 of the 90 other social media schedulers we grade, and level with 12. - It stands best on free plan and trial (C, above 27 of 90) and worst on value for money (D, above 0). - Its paid plans start at $72 a month, against a middle price of $24.46 for the category: 65 of the 79 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 52 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/social-media ## Keep it, or make your own? **Your call.** You could make the core of Sotrender for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $864 a year. - You could make: Reports: an app builder makes this well. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: Connections that pull numbers from dozens of other services. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Sharing with other people, which means accounts and invitations. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Facebook, Instagram, LinkedIn, YouTube **Tags:** Reports, Dashboards, AI features ## Alternatives - [Socialinsider](https://toolgpa.com/tools/socialinsider): Social media analytics and competitor benchmarking. [Compare](https://toolgpa.com/compare/socialinsider-vs-sotrender) - [Rival IQ](https://toolgpa.com/tools/rival-iq): Social media benchmarking against competitors, with reports. [Compare](https://toolgpa.com/compare/rival-iq-vs-sotrender) - [Fanpage Karma](https://toolgpa.com/tools/fanpage-karma): Social analytics, publishing and inbox in one account. [Compare](https://toolgpa.com/compare/fanpage-karma-vs-sotrender) - [Iconosquare](https://toolgpa.com/tools/iconosquare): Social media analytics and scheduling for brands and agencies. [Compare](https://toolgpa.com/compare/iconosquare-vs-sotrender) - [Dash Social](https://toolgpa.com/tools/dash-social): Social media suite with Vision AI analytics and creator tools. [Compare](https://toolgpa.com/compare/dash-social-vs-sotrender) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.sotrender.com/pricing - https://www.sotrender.com/ Page: https://toolgpa.com/tools/sotrender Listed by ToolGPA (toolgpa.com).