# SplitMetrics review (2026): is the free plan enough? > Store page A/B testing and Apple Ads campaign automation Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. SplitMetrics makes Optimize, which tests app store page concepts on simulated App Store and Google Play pages before launch, and Acquire, a platform for running and automating Apple Ads campaigns with a free Starter plan. It also owns the App Radar ASO tool, listed separately, and sells managed ASO and advertising services. - **Category:** App Store Optimization (ASO) - **Made by:** SplitMetrics (since 2015) - **Website:** https://splitmetrics.com - **Runs on:** Web - **Who should skip it:** Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, SplitMetrics has a free plan, and paid plans start at $500 per month. - **Pricing model:** Free plan - **Free plan:** Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Acquire Starter | $0 | Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data. | | App Intelligence | $500 per month | Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics. | | Acquire Enterprise | Custom | Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team. | | Optimize | Custom | Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales. | Read from https://splitmetrics.com/acquire/pricing/ on Oct 23, 2026. Prices change, so confirm with SplitMetrics before buying. ## Key features - **Store page A/B testing:** Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics. - **Pre-launch validation:** Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages. - **Apple Ads campaign manager:** Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery. - **Bid automation:** Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools. - **Iris AI agent:** An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance. - **Measurement integrations:** Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting. ## Good for - Publishers testing store creatives or game concepts before launch - Teams spending up to $25,000 a month on Apple Ads who want free campaign tools - Large advertisers that want Apple Ads automation with a customer success team ## Worth knowing - Optimize, the A/B testing product, has no published price; it is sold after a call with sales. - The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user. - Keyword tracking and store listing tools are in App Radar, a separate product with its own plans. - Acquire works only with Apple Ads; other ad channels are covered by managed services. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 23, 2026. SplitMetrics sells Optimize, which tests icons, screenshots and videos on look-alike App Store and Google Play pages, and Acquire, an Apple Ads manager that's free up to $25,000 of monthly spend. Optimize's price is only given on a sales call, and the one published paid plan is $500 a month. Keyword tracking isn't here at all: that's App Radar, a separate product. - **Value for money: D.** The only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales. - **Free plan and trial: B.** Acquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial. - **Features: C.** Store page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only. - **Ease of use: C.** No rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting. These are ToolGPA's own grades. Graded from this listing, whose facts were read from SplitMetrics's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among app store optimization tools - SplitMetrics's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11. - It stands best on free plan and trial (B, above 35 of 42) and worst on value for money (D, above 0). - Its paid plans start at $500 a month, against a middle price of $19 for the category: 32 of the 33 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization ## Keep it, or make your own? **Keep it.** To replace SplitMetrics you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. It costs $6,000 a year. - You could make: Reports: an app builder makes this well. - You could not: Keyword rankings and popularity scores from both app stores, gathered every day. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, AppsFlyer, Adjust and Singular among them. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava, Tenjin **Tags:** App store optimization, A/B testing, Keyword research, AI agents, Reports ## Alternatives - [App Radar](https://toolgpa.com/tools/app-radar): ASO platform with keyword tracking and a store listing editor. [Compare](https://toolgpa.com/compare/app-radar-vs-splitmetrics) - [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-splitmetrics) - [MobileAction](https://toolgpa.com/tools/mobile-action): ASO keyword tools and Apple Ads campaign management for app teams. [Compare](https://toolgpa.com/compare/mobile-action-vs-splitmetrics) - [Gummicube](https://toolgpa.com/tools/gummicube): ASO agency with its own keyword and A/B testing tools. [Compare](https://toolgpa.com/compare/gummicube-vs-splitmetrics) - [Sensor Tower](https://toolgpa.com/tools/sensor-tower): Market intelligence on app downloads, revenue, usage and ads. [Compare](https://toolgpa.com/compare/sensor-tower-vs-splitmetrics) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://splitmetrics.com/acquire/pricing/ - https://splitmetrics.com/optimize/pricing/ - https://splitmetrics.com/optimize/ - https://splitmetrics.com/ - https://splitmetrics.com/about/ Page: https://toolgpa.com/tools/splitmetrics Listed by ToolGPA (toolgpa.com).