# Spyglasses review (2026): is it worth $79 a month?

> White-label AI visibility tracking for agencies and PR firms

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Spyglasses tracks how ChatGPT, Gemini and Google AI Overviews answer a set of prompts each day, with Perplexity and Claude as add-ons, and shows which pages and media placements AI cites. It also scores what earned coverage is worth to AI, rewrites pages to be easier to cite, and measures visits from AI agents and assistants.

- **Category:** AI Search Visibility (AEO & GEO)
- **Made by:** Orchestra AI, Inc.
- **Website:** https://www.spyglasses.io
- **Runs on:** Web
- **Who should skip it:** Pricey if you want white-label reports, which start at Agency Core for $349 a month.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Spyglasses is a paid product with a free trial, starting at $79 per month for 50 prompts tracked daily, billed monthly.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Free trial, no credit card required; its length is not stated.

| Plan | Price | What you get |
| --- | --- | --- |
| Brand | $79 per month for 50 prompts tracked daily, billed monthly | For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews. |
| Agency Core | $349 per month for 250 prompts tracked daily, billed monthly | 300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists. |
| Agency Pro | $699 per month for 600 prompts tracked daily, billed monthly | Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month. |
| Enterprise | Custom | Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking. |

Read from https://www.spyglasses.io/en/pricing on Oct 23, 2026. Prices change, so confirm with Spyglasses before buying.

## Ways to pay less

- **Save 20% yearly or 10% quarterly** (Annual discount): Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons. Source: https://www.spyglasses.io/en/pricing

## Key features

- **Daily prompt tracking:** Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.
- **Citation intelligence:** Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.
- **Placement value scores:** AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.
- **Citation Optimizer and audits:** Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.
- **AI traffic analytics:** Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.
- **White-label reports, MCP and API:** Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.

## Good for

- Marketing agencies selling AI visibility reports to clients under their own brand
- PR firms showing how press coverage turns into AI citations
- In-house teams tracking a few dozen prompts on a modest budget

## Worth knowing

- Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
- White-label reports and client portals start at Agency Core for $349 a month.
- Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
- Tracking the same prompt in another location counts as another prompt.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 23, 2026. Spyglasses runs your prompts every day on ChatGPT, Gemini and Google's AI Overviews, shows which pages and press placements AI cites, and scores what a placement may be worth to AI before you pitch it. Brand is $79 a month for 50 prompts. Perplexity is $29 a month extra per property, Claude is on request, white-label starts at $349, and reports and rewrites spend credits, so add up the extras before comparing prices.

- **Value for money: C.** Brand is $79 a month for 50 prompts, billed monthly, or 20% less paid yearly. That's above this category's middle at $49 and under the dearer quarter at $95. Unlimited users, SSO, MCP and the API come with it, but Perplexity is $29 a month extra per property.
- **Free plan and trial: C.** No free plan, but a free trial that needs no card. The pricing page doesn't say how long it lasts.
- **Features: C.** Daily tracking by persona and location, cited pages and outlets, placement value scores, a Citation Optimizer, site audits and AI traffic analytics. The gap its listing names: plans cover only ChatGPT, Gemini and AI Overviews, with Perplexity an add-on and Claude on request.
- **Ease of use: C.** No rating on record. Reports, rewrites and briefs spend monthly credits, 15 for a report and 10 for a rewrite, and each extra location counts as another prompt, so there's planning before you set it running.
- **Platforms and integrations: B.** Web only, with no desktop or phone app. Every plan has an MCP server and a REST API, and it connects to Looker Studio, Zapier, n8n, Make, Semrush and DataForSEO.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Spyglasses' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among AI search visibility tools

- Spyglasses's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
- It stands best on platforms and integrations (B, above 51 of 157) and worst on ease of use (C, above 0).
- Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/ai-visibility

## Keep it, or make your own?

**Keep it.** The plain part of Spyglasses you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It costs $948 a year.

- You could make: Reports: an app builder makes this well.
- You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- You could not: A tracking script and a database that counts every visit.
- You could not: A score built from what the top results for each keyword cover.
- You could not: A crawler that checks every page of a site.
- You could not: It plugs into other products, Claude, ChatGPT and Semrush among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Claude, ChatGPT, Semrush, DataForSEO, Looker Studio, Zapier, n8n, Make

**Tags:** AI search visibility, Web analytics, Content optimization, Site audit, Reports, Public API

## Alternatives

- [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-spyglasses)
- [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/profound-vs-spyglasses)
- [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/otterly-ai-vs-spyglasses)
- [Scrunch](https://toolgpa.com/tools/scrunch): AI search monitoring plus pages served to AI agents. [Compare](https://toolgpa.com/compare/scrunch-vs-spyglasses)
- [Rankscale AI](https://toolgpa.com/tools/rankscale-ai): Credit-based AI visibility tracker covering 17+ AI engines. [Compare](https://toolgpa.com/compare/rankscale-ai-vs-spyglasses)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://www.spyglasses.io/en/pricing
- https://www.spyglasses.io/en
- https://www.spyglasses.io/en/integrations
- https://www.spyglasses.io/en/docs

Page: https://toolgpa.com/tools/spyglasses
Listed by ToolGPA (toolgpa.com).