# Square Online > Online store builder that shares stock and payments with Square POS Square Online is the website and online store builder inside Square, the payments and point-of-sale company. A store shares its items, stock and discounts with Square Point of Sale, and takes orders for pickup, local delivery or shipping. The free plan has no monthly fee and charges only card processing, while the paid Square plans add a custom domain, more store features and lower card rates. - **Category:** Online Store Builders - **Made by:** Block, Inc. (since 2009) - **Website:** https://squareup.com/us/en/online-store - **Runs on:** Web, iOS, Android - **Facts last checked:** Oct 18, 2026 ## Pricing Square Online has a free plan. Paid plans start at $49 per location / month (Square Plus). - **Pricing model:** Free plan - **Free plan:** Square Free: a store on a Square web address with SEO tools, pickup, local delivery and shipping labels, and no monthly fee. Online card payments cost 3.3% + 30¢, and a custom domain needs Plus. - **Free trial:** 30-day free trial of Square Plus or Square Premium. | Plan | Price | What you get | | --- | --- | --- | | Square Free | $0 | Website builder with SEO tools, pickup, delivery and shipping labels; online card payments cost 3.3% + 30¢ and in-person ones 2.6% + 15¢. | | Square Plus | $49 per location / month | Custom domain, expanded design and custom code, abandoned-cart emails, reviews, preorders and subscriptions, with online card payments at 2.9% + 30¢. | | Square Premium | $149 per location / month | Adds real-time shipping rates, advanced reporting and 24/7 phone support, with online cards at 2.9% + 30¢ and in-person at 2.4% + 15¢. | | Square Pro | Custom | For businesses processing over $250,000 a year: custom pricing and processing fees, arranged with Square's sales team. | Read from https://squareup.com/us/en/online-store/plans on Oct 18, 2026. Prices change, so confirm with Square Online before buying. ## Key features - **Website builder with SEO tools:** Build a single ordering page or a multi-page store with layouts, a blog and SEO tools, and run several Square Online sites from one account. - **Shared catalog with Square POS:** Items, stock and discounts are shared with Square Point of Sale, so stock is tracked across shop locations and online. A Wix store can also sync to the Square catalog. - **Pickup, delivery and shipping:** Offer in-store or curbside pickup, local delivery by staff or couriers, and shipping, with bulk label printing and discounted US shipping rates on every plan. - **Payments built in:** Square processes cards, digital wallets and Afterpay installments. Afterpay costs the seller 6% + 30¢ per sale, and cards issued outside the US add 1.5%. - **Marketing and social selling:** Coupons, pop-ups and lead forms on every plan, Facebook and Instagram connections with Facebook ads, and abandoned-cart emails from Square Plus. ## Good for - Shops and restaurants that already take payments with Square in person - Small sellers who want to start a store with no monthly fee - Businesses offering pickup or local delivery alongside shipping ## Worth knowing - Square Free cannot connect a custom domain; that takes Square Plus at $49 a month per location. - Online card payments cost 3.3% + 30¢ on Square Free against 2.9% + 30¢ on Plus and Premium. - Plus and Premium are Square-wide plans billed per location, which also cover point of sale, invoices, staff and booking tools. - Real-time carrier shipping rates at checkout need Square Premium at $149 a month per location. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Oct 18, 2026. Square Online makes most sense if you already use Square at the till: the store shares its items, stock and discounts with Square Point of Sale, and handles pickup, local delivery and shipping. The free plan is a real store with no monthly fee. Your own domain is the catch, as that needs Square Plus at $49 a month per location. - **Value for money: C.** A store on your own domain means Square Plus at $49 a month per location, with no yearly rate on record. That's the dear end of this category, though Plus covers Square's point of sale and invoices too. Square's own cut is its card rate: 2.9% + 30¢ online on Plus. - **Free plan and trial: B.** Square Free is a real store with no monthly fee: SEO tools, pickup, local delivery and shipping labels. The catches are a Square web address and online cards at 3.3% + 30¢ rather than 2.9% + 30¢. There's a 30-day trial of Plus or Premium too. - **Features: B.** It covers the whole job: a builder with SEO tools, one stock count with your shop, pickup, local delivery, bulk labels with discounted US rates, and Afterpay. Abandoned-cart emails need Plus and live carrier rates need Premium at $149, but the core is all there. - **Ease of use: C.** No App Store rating on record for the store itself. If your items are already in Square they carry over, but you're still building a site from layouts, so it lands on a C. - **Platforms and integrations: B.** Web, iPhone and Android, with Facebook, Instagram, Google and Afterpay, and a Wix store can sync to the Square catalog. It's a short list, and there's no desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Square's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among online store builders - Square Online's GPA of 2.6 is higher than 6 of the 9 other online store builders we grade, and level with 1. - It stands best on free plan and trial (B, above 7 of 9) and worst on value for money (C, above 1). - Its paid plans start at $49 a month, against a middle price of $29 for the category: 6 of the 7 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/online-stores ## Keep it, or make your own? **Keep it.** To replace Square Online you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 6 of the 9 other online store builders we grade. It costs $588 a year. - You could make: Inventory: an app builder makes this well. - You could not: Checkout, card payments and sales tax handled for you. - You could not: Discounted carrier rates and labels, which take an agreement with each carrier. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Wix, Facebook and Instagram among them. - You could not: Sharing with other people, which means accounts and invitations. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Wix, Facebook, Instagram, Google, Afterpay **Tags:** Online store, Inventory, Shipping labels ## Alternatives - [Ecwid](https://toolgpa.com/tools/ecwid): Online store you can add to any website or run as its own site. [Compare](https://toolgpa.com/compare/ecwid-vs-square-online) - [Shopify](https://toolgpa.com/tools/shopify): Hosted commerce platform for online, in-person and social selling. [Compare](https://toolgpa.com/compare/shopify-vs-square-online) - [Wix](https://toolgpa.com/tools/wix): Drag-and-drop website builder with an AI agent and business apps. [Compare](https://toolgpa.com/compare/square-online-vs-wix) - [Big Cartel](https://toolgpa.com/tools/big-cartel): Simple online store for artists, makers and independent sellers. [Compare](https://toolgpa.com/compare/big-cartel-vs-square-online) - [Squarespace](https://toolgpa.com/tools/squarespace): Template-based website builder with an online store and invoicing. [Compare](https://toolgpa.com/compare/square-online-vs-squarespace) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://squareup.com/us/en/online-store/plans - https://squareup.com/us/en/online-store - https://squareup.com/us/en/about - https://apps.apple.com/us/app/square-point-of-sale-pos/id335393788 - https://play.google.com/store/apps/details?id=com.squareup&gl=US Page: https://toolgpa.com/tools/square-online Listed by ToolGPA (toolgpa.com).