# Squirrly SEO review (2026): is the free plan enough?

> WordPress SEO plugin with cloud keyword research, audits and AI tasks

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Squirrly SEO is a WordPress plugin tied to a cloud app. Besides titles, sitemaps, schema, redirects and a 404 monitor, it gives a live content assistant in the editor, AI keyword research, a page audit and Focus Pages, which turn a chosen page's ranking goals into a list of tasks. Plans set how many sites, Focus Pages, keyword researches and audited pages each account gets, and only the top plans check exact Google positions.

- **Category:** SEO Plugins & Apps
- **Made by:** Squirrly Limited (since 2012)
- **Website:** https://plugin.squirrly.co
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free, with 1 Focus Page, 5 keyword researches and 1 audited page a month.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Squirrly SEO has a free plan, and paid plans start at $19.99 per month, billed annually.

- **Pricing model:** Free plan
- **Free plan:** 1 site, 1 Focus Page, 5 AI keyword researches and 1 audited page a month, the lite SEO Live Assistant, and rankings from Google Search Console only.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 site, 1 Focus Page, 5 keyword researches and 1 audit page a month, with the lite live assistant and audit. |
| PRO | $19.99 per month for 5 sites, billed annually | 25 Focus Pages, 50 keyword researches and 100 audit pages a month, the full live assistant and audit. Rankings still come from Search Console. |
| Web Dev Kit | $51.20 per month for 10 sites, billing basis not stated | 70 Focus Pages, 300 keyword researches and 2,000 SERP checks a month, deep research, per-client limits, co-branding and a hidden cloud app. |
| Business | $71.99 per month for 7 sites, billing basis not stated | 70 Focus Pages, 300 keyword researches, 300 audit pages and 3,000 SERP checks a month (1 credit = 1 ranking check), deep research and per-client limits. |

Read from https://plugin.squirrly.co/wordpress-seo-pricing/ on Oct 23, 2026. Prices change, so confirm with Squirrly SEO before buying.

## Key features

- **SEO Live Assistant:** Checks a post against 18 on-page tests as it is written, on unlimited pages, including in page builders. The free plan gets a lite version with fewer checks.
- **Focus Pages:** Pick the pages that matter and Squirrly scores their chance to rank and lists the goals left to reach, such as building at least 5 internal links to each.
- **AI keyword research:** Monthly keyword researches, from 5 to 300 by plan, with ideas organized into a Briefcase. Deep research with up to 50 keywords per search is on Business and Web Dev Kit.
- **Rank tracking:** Free and PRO show Google Search Console averages. Business and Web Dev Kit check exact positions for any keyword with Squirrly's own SERP checker.
- **Audit suite:** Audits the pages added to it each month, from 1 to 300 by plan, and reports traffic, social shares and duplicate metadata.
- **Technical SEO:** Meta tags, XML sitemaps, a schema builder with FAQ and video schema, redirects, a 404 monitor and instant indexing through the Google Indexing API and IndexNow.

## Good for

- WordPress owners who want step-by-step tasks rather than a settings panel
- Small businesses that want keyword research and audits inside WordPress
- Agencies that need per-client limits and co-branding on the top two plans

## Worth knowing

- Most features run on Squirrly's cloud and need a Squirrly account; sites not on WordPress use the Cloud App instead of the plugin.
- Free and PRO show only Search Console average positions; exact rank checks need Business or Web Dev Kit.
- Keyword researches, Focus Pages and audit pages are capped per month on every plan; higher limits come from stacking licences.
- The pricing page shows PRO as billed annually but does not say whether the Business and Web Dev Kit prices are monthly or annual.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 23, 2026. Squirrly SEO adds a live writing assistant, keyword research, audits and Focus Pages task lists to WordPress, on top of meta tags, sitemaps and redirects. Most of it runs through Squirrly's cloud, every plan caps research and audits each month, and exact Google positions only come on plans from $51.20.

- **Value for money: C.** PRO is $19.99 a month billed yearly for 5 sites, right at this category's dearer quarter ($19.99). Exact rank checks need the Web Dev Kit at $51.20 or Business at $71.99, and the page doesn't say how those two are billed.
- **Free plan and trial: C.** Free gives 1 site, 1 Focus Page, 5 keyword researches and 1 audited page a month, with a lite assistant and Search Console averages. You'll hit those caps in the first week.
- **Features: B.** Live checks against 18 on-page tests, Focus Pages, keyword research, audits, schema, sitemaps, redirects, a 404 monitor and instant indexing. It covers the whole job, though every plan caps research and audits.
- **Ease of use: C.** No rating on record. Most of it runs on Squirrly's cloud, so you need a Squirrly account as well as WordPress, and Focus Pages hand you goals to work through.
- **Platforms and integrations: B.** Web only: a WordPress plugin, plus a Cloud App for sites on other platforms. It connects to Search Console, Google Analytics, IndexNow, Claude, OpenAI Codex and Advanced Custom Fields.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Squirrly's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SEO plugins and apps

- Squirrly SEO's GPA of 2.4 is higher than 33 of the 78 other SEO plugins and apps we grade, and level with 15.
- It stands best on features (B, above 53 of 78) and worst on ease of use (C, above 0).
- Its paid plans start at $19.99 a month, against a middle price of $9.99 for the category: 45 of the 58 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/seo-plugins

## Keep it, or make your own?

**Keep it.** To replace Squirrly SEO you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. It costs $239.88 a year.

- You could make: Internal linking and schema markup: an app builder makes these well.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: Daily checks of where your pages rank in search results.
- You could not: A crawler that checks every page of a site.
- You could not: A score built from what the top results for each keyword cover.
- You could not: It plugs into other products, Google Search Console, Google Analytics and IndexNow among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Search Console, Google Analytics, IndexNow, Claude, OpenAI Codex, Advanced Custom Fields

**Tags:** Keyword research, Rank tracking, Site audit, Content optimization, Internal linking, Schema markup, AI features

## Alternatives

- [Yoast SEO](https://toolgpa.com/tools/yoast-seo): WordPress SEO plugin with content analysis, schema and sitemaps. [Compare](https://toolgpa.com/compare/squirrly-seo-vs-yoast-seo)
- [All in One SEO (AIOSEO)](https://toolgpa.com/tools/aioseo): WordPress SEO plugin with schema, redirects, link suggestions and AI. [Compare](https://toolgpa.com/compare/aioseo-vs-squirrly-seo)
- [Rank Math](https://toolgpa.com/tools/rank-math): WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking. [Compare](https://toolgpa.com/compare/rank-math-vs-squirrly-seo)
- [SEOPress](https://toolgpa.com/tools/seopress): WordPress SEO plugin with a free edition and site licences from $49. [Compare](https://toolgpa.com/compare/seopress-vs-squirrly-seo)
- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/semrush-vs-squirrly-seo)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://plugin.squirrly.co/wordpress-seo-pricing/
- https://plugin.squirrly.co/squirrly-seo-pricing/
- https://wordpress.org/plugins/squirrly-seo/

Page: https://toolgpa.com/tools/squirrly-seo
Listed by ToolGPA (toolgpa.com).