# Stan

> Link-in-bio store for creators selling downloads, courses and calls

Stan, often called Stan Store, gives creators a mobile-first storefront for a social media bio link, selling digital downloads, courses, coaching calls, webinars, memberships and communities. It charges a flat monthly subscription and takes no cut of sales; payments run through the creator's own Stripe or PayPal account. Creator Pro adds email marketing, funnels, upsells and affiliate tools.

- **Category:** Selling Digital Products
- **Made by:** Stan
- **Website:** https://www.stan.store
- **Runs on:** Web, iOS
- **Facts last checked:** Oct 18, 2026

## Pricing

Stan is a paid product with a free trial, starting at $29 per month ($300 billed yearly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of either plan, and you can sell during the trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Creator | $29 per month ($300 billed yearly) | Storefront, unlimited courses, calendar booking, recurring subscriptions, lead magnets, community, analytics and Stan AutoDM for Instagram. No transaction fee. |
| Creator Pro | $99 per month ($948 billed yearly) | Adds discount codes, payment plans, upsells, order bumps, funnels, Afterpay and Klarna, affiliate management, email broadcasts and flows, and ad pixels. |

Read from https://help.stan.store/article/31-creator-vs-creator-pro on Oct 18, 2026. Prices change, so confirm with Stan before buying.

## Ways to pay less

- **Lower price with yearly billing** (Annual discount): Stan sells Creator at $300 a year instead of $29 a month ($348 over a year), and Creator Pro at $948 a year instead of $99 a month ($1,188). Source: https://help.stan.store/article/31-creator-vs-creator-pro

## Key features

- **Bio-link storefront:** A mobile-first store built for a social media bio link, with digital downloads, custom products and links out to other sites.
- **Courses, calls and webinars:** Unlimited password-protected courses, 1:1 or group coaching calls and webinars run through Zoom or Google Meet with calendar booking.
- **Memberships and community:** Charge members daily, weekly, monthly or yearly, and run a community space with admins and moderators inside Stan.
- **Email marketing on Creator Pro:** Import contacts, send broadcasts and build automated email flows with unlimited sends, all on the Creator Pro plan.
- **Sales tools on Creator Pro:** Discount codes, limited-quantity offers, upsells, order bumps, funnels, payment plans with Afterpay or Klarna, and an affiliate program.
- **Stan AutoDM:** Sends automated replies to Instagram messages and comments, included on both plans.

## Good for

- Social media creators who sell from a link in their bio
- Coaches selling calls, courses and downloads in one place
- Creators who want a flat fee with no cut of sales

## Worth knowing

- No free plan; Stan takes 0% of sales, but Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad.
- Discount codes, upsells, funnels, affiliates, email broadcasts and email flows all need Creator Pro at $99 a month.
- Physical products have no shipping or stock tools: sellers collect addresses at checkout and fulfill by hand.
- The mobile app is on iPhone and iPad only; there is no Android app.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Stan turns your social media bio link into a store for downloads, courses, coaching calls and memberships, for a flat fee with no cut of sales. Creator is $300 a year, and you can sell during the 14-day trial. What sends people elsewhere is how much sits on Creator Pro: discount codes, upsells and every email tool.

- **Value for money: C.** Creator is $300 billed yearly with no cut of sales, so $1,000 a month in sales costs $300 a year, inside this category's usual range. Stripe's 2.9% + $0.30 comes on top and isn't counted. Discount codes, upsells and email need Creator Pro at $948 a year.
- **Free plan and trial: C.** No free plan. There's a 14-day trial of either plan, you can sell during it, and the listing doesn't say it needs a card.
- **Features: B.** Downloads, unlimited courses, coaching calls and webinars with booking, memberships, a community and Instagram auto-replies. The whole job is here, though discount codes, upsells, funnels, affiliates and email all wait for Creator Pro.
- **Ease of use: C.** No App Store rating on record. The store is built for a phone screen and a bio link, but you're still setting up products, calendars and Stripe or PayPal.
- **Platforms and integrations: B.** Web and iPhone, with Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna. There's no Android app and no desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Stan's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among tools for selling digital products

- Stan's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
- It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).
- Its paid plans start at $29 a month, against a middle price of $24.50 for the category: 5 of the 9 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/digital-products

## Keep it, or make your own?

**Keep it.** To replace Stan you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $348 a year.

- You could make: Digital downloads, online courses and appointment booking: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: A members' space with posts, chat and events that people keep coming back to.
- You could not: Every click and sale traced back to the right partner.
- You could not: A real app for iOS. Something home-made would be a web page.
- You could not: It plugs into other products, Stripe, PayPal and Zapier among them.
- You could not: People on the other end: coaches. No app builder makes those.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay, Klarna

**Tags:** Digital downloads, Online courses, Appointment booking, Community, Email campaigns, Affiliate tracking

## Alternatives

- [Gumroad](https://toolgpa.com/tools/gumroad): Sell downloads, memberships and courses for a cut of each sale. [Compare](https://toolgpa.com/compare/gumroad-vs-stan-store)
- [Payhip](https://toolgpa.com/tools/payhip): Store for downloads, courses and memberships, with a free plan. [Compare](https://toolgpa.com/compare/payhip-vs-stan-store)
- [Ko-fi](https://toolgpa.com/tools/ko-fi): Creator page for tips, memberships, a shop and paid commissions. [Compare](https://toolgpa.com/compare/ko-fi-vs-stan-store)
- [Podia](https://toolgpa.com/tools/podia): Website, store, courses, community and email for creators in one place. [Compare](https://toolgpa.com/compare/podia-vs-stan-store)
- [Whop](https://toolgpa.com/tools/whop): Storefront, checkout and payouts for paid communities and products. [Compare](https://toolgpa.com/compare/stan-store-vs-whop)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://help.stan.store/article/31-creator-vs-creator-pro
- https://help.stan.store/article/83-stan-stripes-transaction-fees
- https://help.stan.store/article/337-can-i-start-selling-while-in-my-trial-period
- https://help.stan.store/article/406-how-to-subscribe-on-the-stan-mobile-app
- https://help.stan.store/article/117-can-i-sell-physical-products-with-stan
- https://help.stan.store/article/168-stan-email-flows-pricing
- https://help.stan.store

Page: https://toolgpa.com/tools/stan-store
Listed by ToolGPA (toolgpa.com).