# Stape review (2026): is the free plan enough?

> Server-side GTM hosting and tracking gateways

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Stape hosts server-side Google Tag Manager containers and offers dedicated gateways for sending tracking events from a server rather than the browser. Add-ons cover cookie lifetime extension, bot detection, logs and store integrations such as Shopify. Plans are priced by the number of monthly requests.

- **Category:** Website & Product Analytics
- **Made by:** Stape Inc.
- **Website:** https://stape.io
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free, as it stops at 10K requests a month.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Stape has a free plan, and paid plans start at $17 per month for up to 500K requests, billed annually ($20 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer; no credit card required.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Up to 10K requests, with Custom Loader, Requests Analytics, Setup Wizard, Global CDN and Anonymizer. |
| Pro | $17 per month for 500K requests, billed annually ($20 billed monthly) | Adds 3 days of logs, Cookie Keeper (standard cookies), Bot Detection, Data Store, POAS Data Feed and 24/7 email and chat support. |
| Business | $83 per month for 5M requests, billed annually ($100 billed monthly) | Adds multi-zone infrastructure, 10 days of logs, custom cookies, up to 20 domains and monitoring. |
| Enterprise | $167 per month for 20M requests, billed annually ($200 billed monthly) | Adds an account manager, up to 50 domains, log export to S3 or GCS and call support. |
| Custom | Custom | Unlimited requests, custom DPA, BAA for HIPAA, dedicated IP, private cluster and SSO; sold through sales. |

Read from https://stape.io/price on Nov 13, 2026. Prices change, so confirm with Stape before buying.

## Ways to pay less

- **20% off with annual billing** (Annual discount): The pricing page labels annual billing as 20% off, for example Pro at $17 a month billed annually against $20 monthly. Source: https://stape.io/price

## Key features

- **Server-side GTM hosting:** Runs server-side Google Tag Manager containers on Stape's infrastructure, with a global CDN served through Cloudflare.
- **Custom Loader:** Modifies gtm.js and gtag.js paths so tracking is harder for tracking prevention and ad blockers to stop.
- **Cookie Keeper:** Extends cookie life in browsers running the latest Safari ITP. Standard cookies start on Pro, custom cookies on Business.
- **Requests Analytics and logs:** Shows how data quality changed after moving to server-side tracking, and logs incoming and outgoing requests for debugging.
- **Data Store and Enricher:** A built-in database inside the container, and a power-up that merges user data from requests to identify returning users.
- **Store and CRM apps:** Apps for Shopify, WordPress, HubSpot, Klaviyo, Pipedrive, Zoho and HighLevel send status and conversion data to ad platforms.

## Good for

- Marketers moving GA4 and ad tags to server-side tracking
- Shopify and WordPress stores that want an app-based setup
- Agencies needing multi-domain containers

## Worth knowing

- Plans are priced by monthly requests: 10K on Free, 500K on Pro, 5M on Business and 20M on Enterprise.
- Logs, Cookie Keeper, Bot Detection and Data Store need Pro; custom cookies and multi-domain support need Business.
- Dedicated Gateways are a separate product line with their own pricing page.
- Some store and CRM apps, such as Salesforce and PrestaShop, are listed as paid apps.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 13, 2026. Stape hosts server-side Google Tag Manager and tracking gateways, with 10K requests free. Logs, Cookie Keeper and the Data Store need Pro at $17 a month, and dedicated gateways are a separate product.

- **Value for money: C.** Pro is $17 a month billed annually for 500K requests, just above the $13 the cheaper quarter starts at.
- **Free plan and trial: C.** A free plan with 10K requests and no card, which a real store would pass.
- **Features: B.** Server-side GTM hosting, a custom loader, Cookie Keeper, bot detection, a data store and many store and CRM apps cover the whole job.
- **Ease of use: C.** Server-side GTM, domains and tags to set up, and no store rating on record.
- **Platforms and integrations: B.** Web, with GTM, GA4, Shopify, WordPress, HubSpot, Klaviyo, Pipedrive and Salesforce.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Stape's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Stape's GPA of 2.4 is higher than 55 of the 100 other website and product analytics tools we grade, and level with 14.
- It stands best on features (B, above 52 of 100) and worst on ease of use (C, above 6).
- Its paid plans start at $17 a month, against a middle price of $25 for the category: 24 of the 63 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** Nothing Stape does is plain enough to make in a weekend. The 4 things listed below take a company. It costs $204 a year.

- You could not: A tracking script and a database that counts every visit.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Google Tag Manager, GA4 and Shopify among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Tag Manager, GA4, Shopify, WordPress, HubSpot, Klaviyo, Pipedrive, Salesforce

**Tags:** Web analytics, Public API, Dashboards

## Alternatives

- [TAGGRS](https://toolgpa.com/tools/taggrs): Server-side tracking and server-side GTM hosting. [Compare](https://toolgpa.com/compare/stape-vs-taggrs)
- [Elevar](https://toolgpa.com/tools/elevar): Server-side conversion tracking for Shopify and e-commerce stores. [Compare](https://toolgpa.com/compare/elevar-vs-stape)
- [Segment](https://toolgpa.com/tools/segment): Customer data platform from Twilio that collects and routes events. [Compare](https://toolgpa.com/compare/segment-vs-stape)
- [Tealium](https://toolgpa.com/tools/tealium): Enterprise customer data platform with tag management and consent. [Compare](https://toolgpa.com/compare/stape-vs-tealium)
- [RudderStack](https://toolgpa.com/tools/rudderstack): Customer data platform that collects events and sends them on. [Compare](https://toolgpa.com/compare/rudderstack-vs-stape)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://stape.io/price
- https://stape.io/

Page: https://toolgpa.com/tools/stape
Listed by ToolGPA (toolgpa.com).