# Submagic review (2026): is it worth $12 a month per member, billed yearly?

> AI editor that adds captions, B-roll and cuts to short videos

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Submagic is an AI video editor aimed at short-form content. It generates captions in styled templates, trims silences and bad takes, adds B-roll, zooms and sound, and can turn a long video into shorter Magic Clips. Finished videos can be scheduled to social platforms from the editor.

- **Category:** Screen Recording & Video
- **Made by:** Submagic
- **Website:** https://www.submagic.co
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Skip it if your videos run past 2 minutes on Starter: the caps are 2, 5 and 30 minutes by plan.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Submagic is a paid product with a free trial, starting at $12 per member / month, billed yearly ($19 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Pricing page says no credit card is required to start; trial length is not stated.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $12 per member / month, billed yearly ($19 billed monthly) | 45 credits per member (15 videos or 5 Magic Clips), 2-minute videos, 1080p at 30 FPS, no watermark. |
| Pro | $23 per member / month, billed yearly | 120 credits per member (40 videos or 15 Magic Clips), 5-minute videos, Brand Kit, auto zooms and silence removal. Yearly saving shown: $192. |
| Business | $41 per member / month, billed yearly | 300 credits per member (100 videos or 37 Magic Clips), 30-minute videos, 4K at 60 FPS and 30 custom templates. Yearly saving shown: $336. |
| Custom | Custom | Sold through sales, with custom video, member and API limits, SSO and a dedicated customer success contact. |

Read from https://www.submagic.co/pricing on Nov 12, 2026. Prices change, so confirm with Submagic before buying.

## Ways to pay less

- **Save up to 41% with yearly billing** (Annual discount): The pricing page lists yearly savings of $84 on Starter, $192 on Pro and $336 on Business compared with monthly billing. Source: https://www.submagic.co/pricing

## Key features

- **AI captions:** Auto-generated captions in 118 languages with styled templates, plus text-based trimming of the transcript.
- **Magic Clips:** Repurposes a long video into several shorts by pulling out key moments.
- **AI clean-up tools:** Removes silences and bad takes, cleans audio, adds zooms and writes hook titles, with some of these limited to Pro and above.
- **B-roll and sound:** Inserts B-roll, music and sound effects; Storyblocks footage and audio start at the Pro plan.
- **Publishing:** Schedule and publish finished videos to social platforms from the editor, with analytics on Pro and above.
- **API and automation:** A video editing API and connections through Zapier, Make and n8n; API minutes are included by plan (10 to 100 a month).

## Good for

- Creators editing talking-head shorts for TikTok, Reels and Shorts
- Social teams that want captions and cuts done in one pass
- Agencies automating edits through the API

## Worth knowing

- Plans are priced per member, and each tier caps videos per month through credits.
- Video length is capped at 2, 5 and 30 minutes on Starter, Pro and Business.
- 4K export needs Business; Starter exports 1080p at 30 FPS.
- API credit packs are extra, from $57 a month for 250 minutes.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 12, 2026. Submagic adds captions to short videos and cuts long ones into clips, from $12 a member a month on yearly billing. Each plan caps your video length and monthly credits, and 4K export needs the top plan.

- **Value for money: C.** Starter is $12 a member a month on yearly billing ($19 monthly), under the category's middle of $12.99 and well above its cheapest quarter, which ends at $7.
- **Free plan and trial: C.** The pricing page says no credit card is needed to start, but it doesn't state how long the trial lasts. No free plan.
- **Features: C.** Captions, Magic Clips, clean-up tools, b-roll and publishing, but video length stops at 2 minutes on Starter and 4K needs Business.
- **Ease of use: C.** No store rating on record. It has accounts to connect and credits to count.
- **Platforms and integrations: B.** Web, iOS and Android, with Zapier, Make, n8n and posting to YouTube, TikTok and Instagram. No desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Submagic's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among screen recording and video tools

- Submagic's GPA of 2.2 is higher than 19 of the 84 other screen recording and video tools we grade, and level with 16.
- It stands best on platforms and integrations (B, above 31 of 84) and worst on features (C, above 0).
- Its paid plans start at $12 a month for each person, against a middle price of $12 for the category: 30 of the 62 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/video

## Keep it, or make your own?

**Keep it.** To replace Submagic you would be making a video editor. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 49 of the 84 other screen recording and video tools grade higher. It costs $144 a year.

- You could make: Templates: an app builder makes this well.
- You could not: A video editor.
- You could not: Speech turned into text you can trust.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: It plugs into other products, Zapier, Make and n8n among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Zapier, Make, n8n, YouTube, TikTok, Instagram

**Tags:** Video editing, AI features, Transcription, Templates, Public API

## Alternatives

- [Vizard](https://toolgpa.com/tools/vizard): AI tool that cuts long videos into short social clips. [Compare](https://toolgpa.com/compare/submagic-vs-vizard)
- [OpusClip](https://toolgpa.com/tools/opusclip): AI tool that cuts long videos into captioned short clips. [Compare](https://toolgpa.com/compare/opusclip-vs-submagic)
- [Captions](https://toolgpa.com/tools/captions): AI video editor and generator for short talking-head videos. [Compare](https://toolgpa.com/compare/captions-vs-submagic)
- [VEED](https://toolgpa.com/tools/veed): Browser-based AI video generator and editor for social video. [Compare](https://toolgpa.com/compare/submagic-vs-veed)
- [CapCut](https://toolgpa.com/tools/capcut): Video and photo editor with effects, auto captions and AI tools. [Compare](https://toolgpa.com/compare/capcut-vs-submagic)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.submagic.co/pricing
- https://www.submagic.co
- https://www.submagic.co/integrations

Page: https://toolgpa.com/tools/submagic
Listed by ToolGPA (toolgpa.com).