# SugarAI (formerly SugarCRM) review (2026): is it worth $68 a month per user, billed yearly?

> B2B sales CRM with AI guidance on opportunities and risk

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

SugarAI, formerly SugarCRM, is a B2B sales platform for pipeline management, forecasting and AI-guided selling. Sugar Sell is sold in three per-user packages billed annually, with ERP-based Sugar Predict packages and an add-on for meeting transcripts priced separately or on request.

- **Category:** CRM Software
- **Made by:** SugarAI
- **Website:** https://sugarai.com
- **Runs on:** Web
- **Who should skip it:** Pricey if you want forecasting or mail sync: $98 a user a month.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, SugarAI (formerly SugarCRM) is a paid product, starting at $68 per user / month, billed annually.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Standard+ | $68 per user / month, billed annually | Sales cycle management, business process management, analytics and mobile. |
| Advanced+ | $98 per user / month, billed annually | Adds forecasting, mail and calendar integration, geo mapping, AI summaries and the Sugar Cube AI assistant. |
| Premier+ | $155 per user / month, billed annually | Adds data enrichment, a news feed, Smart Guides and Discover. |
| Precision+ | Custom | Advanced or Premier Plus with Sugar Predict, which uses ERP purchase data for retention and cross-sell. Contact sales. |

Read from https://sugarai.com/pricing on Nov 13, 2026. Prices change, so confirm with SugarAI (formerly SugarCRM) before buying.

## Key features

- **Opportunity and pipeline management:** Guided sales processes, opportunity tracking and pipeline management for forecasting, from the Standard+ package up.
- **AI guidance:** SugarAI flags accounts with the most upside and early warning signs on deals. Sugar Cube AI Assistant starts at Advanced+.
- **Meeting preparation:** Pulls account context together before each meeting. Advanced+ and Premier+ include meeting preparation.
- **Sugar Predict:** Uses ERP purchase data to suggest cross-sell items, reorder windows and churn signals, in the quoted Precision+ packages.
- **ERP integration and workflows:** The vendor says it connects to modern and legacy systems including most ERPs, with no-code and low-code workflow settings.

## Good for

- B2B sales teams selling to repeat accounts, including distributors
- Companies that want ERP purchase data inside their CRM
- Managers who want coaching and forecasting views

## Worth knowing

- There is no free plan or trial on the pricing page; the entry price is $68 per user a month on annual billing.
- Sugar Connect+ for Zoom and Teams meeting transcripts is an extra $20 per user a month.
- Forecasting, mail and calendar integration, and the AI assistant need Advanced+ at $98.
- The product was renamed from SugarCRM, and sugarcrm.com now redirects to sugarai.com.

## ToolGPA grades

**GPA: 1.6 out of 4**, graded Nov 13, 2026. SugarAI, formerly SugarCRM, is a sales CRM with AI help on opportunities and risk. It starts at $68 a user a month on yearly billing, and forecasting, mail and calendar sync and the AI assistant sit on the $98 plan. There is no free plan or trial.

- **Value for money: D.** $68 a user a month billed annually, and the features most teams want start at $98 on Advanced+, against a category middle of $29. Meeting transcripts cost $20 more per user.
- **Free plan and trial: F.** No free plan and no trial on the pricing page.
- **Features: C.** Pipeline management, AI guidance, meeting prep and an ERP link on higher plans. Forecasting and mail and calendar sync need Advanced+ at $98.
- **Ease of use: C.** No store rating on record. Guided selling and ERP workflows mean a configured rollout, not a sign-up and go.
- **Platforms and integrations: B.** Web with mobile on the lower plans, plus Zoom and Microsoft Teams. No desktop app is shown.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from SugarAI's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among CRM tools

- SugarAI (formerly SugarCRM)'s GPA of 1.6 is higher than 3 of the 116 other CRM tools we grade, and level with 12.
- It stands best on platforms and integrations (B, above 24 of 116) and worst on free plan and trial (F, above 0).
- Its paid plans start at $68 a month for each person, against a middle price of $29 for the category: 73 of the 93 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 40 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/crm

## Keep it, or make your own?

**Keep it.** To replace SugarAI (formerly SugarCRM) you would be making an AI model, which you can rent by the request but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 101 of the 116 other CRM tools grade higher. It costs $816 a year.

- You could make: Sales pipeline, reports and calendar: an app builder makes these well.
- You could not: An AI model, which you can rent by the request but not make.
- You could not: Connections to other products, each kept working as those products change.
- You could not: It is priced for each person, which means accounts and billing for a team.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Zoom, Microsoft Teams

**Tags:** Sales pipeline, AI features, Chat assistant, Workflow automation, Reports, Calendar

## Alternatives

- [Salesforce](https://toolgpa.com/tools/salesforce): CRM platform for sales teams with AI agents and a free 2-user suite. [Compare](https://toolgpa.com/compare/salesforce-vs-sugarcrm)
- [Microsoft Dynamics 365 Sales](https://toolgpa.com/tools/microsoft-dynamics-365-sales): Microsoft's sales CRM with Copilot and prebuilt sales agents. [Compare](https://toolgpa.com/compare/microsoft-dynamics-365-sales-vs-sugarcrm)
- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/hubspot-vs-sugarcrm)
- [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/sugarcrm-vs-zoho-crm)
- [Vtiger](https://toolgpa.com/tools/vtiger): All-in-one CRM with a free cloud plan and an open-source edition. [Compare](https://toolgpa.com/compare/sugarcrm-vs-vtiger)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://sugarai.com/pricing
- https://sugarai.com/

Page: https://toolgpa.com/tools/sugarcrm
Listed by ToolGPA (toolgpa.com).
