# BDOW!

> Popups, sticky bars and sign-up forms with email, formerly Sumo

BDOW!, formerly Sumo, adds popups, smart bars, welcome mats, scroll boxes, inline forms and social proof notifications to a website to collect email addresses. It can also send welcome emails and broadcasts to the list it collects, run A/B tests and show discount offers to shoppers. Showit, the website builder, bought Sumo in 2024 and rebuilt it under the new name; it is sold as a single Pro plan priced by stored contacts.

- **Category:** Popups & Website Widgets
- **Made by:** Formilytics LLC (Showit)
- **Website:** https://bdow.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

BDOW! is a paid product with a free trial, starting at $19 per month for 1 site and 1,000 stored contacts, billed annually.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, credit card required; you are not charged if you cancel before day 14.

| Plan | Price | What you get |
| --- | --- | --- |
| Pro | $19 per month for up to 1,000 contacts, billed annually ($25 monthly) | 1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly). |

Read from https://bdow.com/pricing on Oct 18, 2026. Prices change, so confirm with BDOW! before buying.

## Ways to pay less

- **Annual billing saves $72 a year** (Annual discount): Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier. Source: https://bdow.com/pricing

## Key features

- **Popups, bars and forms:** Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- **Targeting rules:** Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- **Email to the list:** Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- **Social proof and countdowns:** Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- **Ecommerce offers:** Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- **A/B tests and analytics:** Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.

## Good for

- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home

## Worth knowing

- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. BDOW! is the old Sumo, now owned by Showit and sold as one Pro plan: popups, bars, welcome mats, A/B tests, social proof and simple emails to your list. At $19 a month billed yearly for one site, that's a lot for the money. But the free plan has gone, the trial needs a card, and there's no Shopify app right now.

- **Value for money: B.** A site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts.
- **Free plan and trial: D.** No free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14.
- **Features: C.** Popups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce.
- **Ease of use: C.** No rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails.
- **Platforms and integrations: B.** Web, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from BDOW!'s own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among popup and widget tools

- BDOW!'s GPA of 2.2 is higher than 2 of the 12 other popup and widget tools we grade, and level with 4.
- It stands best on value for money (B, above 10 of 12) and worst on free plan and trial (D, above 2).
- Its paid plans start at $19 a month, against a middle price of $19 for the category: 3 of the 11 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/popups

## Keep it, or make your own?

**Keep it.** To replace BDOW! you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 6 of the 12 other popup and widget tools grade higher. It costs $228 a year.

- You could make: Popups and forms: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Splitting visitors between versions and telling you which won.
- You could not: It plugs into other products, Showit, WordPress and WooCommerce among them.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Showit, WordPress, WooCommerce, Mailchimp, Kit, Flodesk, Klaviyo, AWeber

**Tags:** Popups, Forms, A/B testing, Email campaigns

## Alternatives

- [OptinMonster](https://toolgpa.com/tools/optinmonster): Pop-ups, floating bars and opt-in forms added to an existing site. [Compare](https://toolgpa.com/compare/optinmonster-vs-sumo)
- [Hello Bar](https://toolgpa.com/tools/hello-bar): Top bars, popups and slide-ins for collecting leads on any site. [Compare](https://toolgpa.com/compare/hello-bar-vs-sumo)
- [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/privy-vs-sumo)
- [Poptin](https://toolgpa.com/tools/poptin): Popups and embedded forms, with email campaigns and automations. [Compare](https://toolgpa.com/compare/poptin-vs-sumo)
- [OptiMonk](https://toolgpa.com/tools/optimonk): Popups for online stores, built by an AI agent you describe them to. [Compare](https://toolgpa.com/compare/optimonk-vs-sumo)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://bdow.com/pricing
- https://bdow.com/
- https://bdow.com/features
- https://bdow.com/about

Page: https://toolgpa.com/tools/sumo
Listed by ToolGPA (toolgpa.com).