# Supermetrics review (2026): is it worth $44 a month, billed yearly? > Marketing data connectors for sheets, BI tools and AI chats Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Supermetrics pulls data from advertising, analytics and social platforms and sends it to a destination of your choice, such as Google Sheets, Looker Studio, Excel, Power BI, a data warehouse or an AI chat like Claude or ChatGPT. Plans are sized by data sources, connected accounts, users and destinations. - **Category:** Marketing Reports & Call Tracking - **Made by:** Supermetrics - **Website:** https://supermetrics.com - **Runs on:** Web - **Who should skip it:** Tight if you have many sources: Starter allows 2 and Growth 7. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Supermetrics is a paid product with a free trial, starting at $44 per month, billed yearly ($59 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial per data source, no credit card needed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $44 per month, billed yearly ($59 billed monthly) | 1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off. | | Growth | $177 per month, billed yearly ($222 billed monthly) | 2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off. | | Enterprise | Custom | Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on. | Read from https://supermetrics.com/pricing on Nov 12, 2026. Prices change, so confirm with Supermetrics before buying. ## Ways to pay less - **Yearly billing saves up to 25%** (Annual discount): Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month. Source: https://supermetrics.com/pricing ## Key features - **Connectors to marketing sources:** Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect. - **Choice of destinations:** Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination. - **Data warehouse transfers:** Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations. - **AI chats and Studio:** Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth). - **API access:** Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers. ## Good for - Marketers who report from Google Sheets or Looker Studio - Small teams with a handful of ad platforms to connect - Data teams that need marketing data in a warehouse ## Worth knowing - Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras. - API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote. - The pricing page lists no free plan, only a 14-day trial that is started per data source. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 12, 2026. Supermetrics pulls data from ad, analytics and social platforms to Sheets, Looker Studio, Excel, Power BI or AI chats. Starter is $44 a month yearly for 2 data sources. Extras, warehouses and the API push it up fast. - **Value for money: C.** $44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177. - **Free plan and trial: C.** A 14-day trial per data source with no card, and no free plan. - **Features: C.** Many connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote. - **Ease of use: C.** No store rating on record. You connect each source and build queries. - **Platforms and integrations: B.** Web only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Supermetrics's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Supermetrics's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9. - It stands best on platforms and integrations (B, above 4 of 40) and worst on features (C, above 0). - Its paid plans start at $44 a month, against a middle price of $63.50 for the category: 12 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Supermetrics you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It costs $528 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Sheets, Looker Studio and Microsoft Excel among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Sheets, Looker Studio, Microsoft Excel, Power BI, BigQuery, Snowflake, Claude, ChatGPT **Tags:** Reports, Dashboards, Public API, AI features ## Alternatives - [Funnel](https://toolgpa.com/tools/funnel): Marketing data hub that feeds dashboards, warehouses and AI. [Compare](https://toolgpa.com/compare/funnel-vs-supermetrics) - [Windsor.ai](https://toolgpa.com/tools/windsor-ai): Marketing data connectors for BI tools, sheets and AI. [Compare](https://toolgpa.com/compare/supermetrics-vs-windsor-ai) - [Improvado](https://toolgpa.com/tools/improvado): Marketing data platform with an AI layer and governance. [Compare](https://toolgpa.com/compare/improvado-vs-supermetrics) - [Adverity](https://toolgpa.com/tools/adverity): Marketing data integration and governance for brands and agencies. [Compare](https://toolgpa.com/compare/adverity-vs-supermetrics) - [Porter Metrics](https://toolgpa.com/tools/porter-metrics): Marketing data connectors priced per connected account. [Compare](https://toolgpa.com/compare/porter-metrics-vs-supermetrics) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://supermetrics.com/pricing - https://supermetrics.com/about Page: https://toolgpa.com/tools/supermetrics Listed by ToolGPA (toolgpa.com).