# Swoogo review (2026): is it worth $11,800 a year? > Event registration and management for conferences and field events Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Swoogo is event management software with customizable registration paths and event websites, session and speaker management, sponsor management, mobile apps, on-site check-in and cross-event reporting. It runs conferences, field marketing events, webinars and internal events. - **Category:** Event Ticketing - **Made by:** Swoogo (since 2015) - **Website:** https://swoogo.com - **Runs on:** Web - **Who should skip it:** Pricey if you are a small team: $11,800 a year covers one full and one reporting user. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Swoogo is a paid product, starting at $11,800 per year for one full user, Professional. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Professional | $11,800 per year, shown for one full and one reporting user | Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected. | | Enterprise | Custom | Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager. | Read from https://swoogo.events/pricing/ on Nov 12, 2026. Prices change, so confirm with Swoogo before buying. ## Key features - **Registration and event websites:** Registration paths with custom rules, logic and fields, plus branded event websites. - **Session and speaker management:** Collects and reviews session proposals and manages speakers in one place. - **Sponsor management:** Tailored sponsor registration, communications and one-to-one meetings. - **Mobile apps and check-in:** Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics. - **Data and integrations:** Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed. ## Good for - Marketing teams running conferences and roadshows - Agencies managing events for several clients - Teams that want unlimited events at one yearly price ## Worth knowing - Prices are shown as an estimate that depends on the team size selected. - Reporting users and full users are licensed differently; full users build registration paths and send communications. - Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Swoogo handles registration, event sites, sessions, sponsors and check-in for conferences and field events. Professional is $11,800 a year for one full user, and mobile apps, SSO and extra domains cost more. - **Value for money: D.** $11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. - **Free plan and trial: F.** Nothing free: no free plan and no trial are on record for this listing. - **Features: B.** Registration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. - **Ease of use: C.** No store rating on record. Full users have to build registration paths and communications. - **Platforms and integrations: C.** Web only on the listing, though it has integrations and an API. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Swoogo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among event ticketing platforms - Swoogo's GPA of 1.6 is higher than 0 of the 45 other event ticketing platforms we grade, and level with 2. - It stands best on features (B, above 14 of 45) and worst on free plan and trial (F, above 0). - Its paid plans start at $983.33 a month when paid by the year for each person, against a middle price of $59.50 for the category: 13 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 16 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/event-ticketing ## Keep it, or make your own? **Keep it.** The plain part of Swoogo you could make: forms and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 43 of the 45 other event ticketing platforms grade higher. It costs $11,800 a year. - You could make: Forms and reports: an app builder makes these well. - You could not: Selling tickets and checking them at the door. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: An API that other software can build on. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Ticketing, Forms, Reports, Public API ## Alternatives - [Cvent](https://toolgpa.com/tools/cvent): Enterprise event registration, attendee app and check-in. [Compare](https://toolgpa.com/compare/cvent-vs-swoogo) - [Zuddl](https://toolgpa.com/tools/zuddl): Event platform for B2B conferences, field events and webinars. [Compare](https://toolgpa.com/compare/swoogo-vs-zuddl) - [Stova](https://toolgpa.com/tools/stova): Event management for conferences, trade shows and meetings. [Compare](https://toolgpa.com/compare/stova-vs-swoogo) - [PheedLoop](https://toolgpa.com/tools/pheedloop): Modular event registration, check-in and event app software. [Compare](https://toolgpa.com/compare/pheedloop-vs-swoogo) - [Bizzabo](https://toolgpa.com/tools/bizzabo): Event management platform for conferences and field events. [Compare](https://toolgpa.com/compare/bizzabo-vs-swoogo) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://swoogo.events/pricing/ - https://swoogo.events/ - https://swoogo.events/company/ Page: https://toolgpa.com/tools/swoogo Listed by ToolGPA (toolgpa.com).