# Swydo > Agency client reports and KPI monitoring, priced per data source Swydo is a reporting dashboard and monitoring tool aimed at online marketing agencies reporting to clients. It pulls PPC, social, SEO, analytics, email and call tracking data into white-labeled reports, dashboards and KPI boards, with alerts when client numbers move. There is one plan with every feature and unlimited clients and users, priced by the number of connected data sources. - **Category:** Marketing Reports & Call Tracking - **Made by:** Swydo (since 2011) - **Website:** https://www.swydo.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Swydo is a paid product with a free trial, starting at $62 per month for 10 data sources, billed annually ($69 billed monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial of every feature, no credit card needed. | Plan | Price | What you get | | --- | --- | --- | | Swydo | $62 per month for 10 data sources, billed annually ($69 billed monthly) | Every feature, unlimited clients, users, reports and dashboards. The price rises with sources: $4.50 each from 11 to 100, $3 to 500, then $2. | | Custom | Custom | A custom quote through sales for larger accounts. | Read from https://www.swydo.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Swydo before buying. ## Ways to pay less - **Save 10% with annual billing** (Annual discount): The base fee is $62 a month billed annually instead of $69 billed monthly. Source: https://www.swydo.com/pricing/ ## Key features - **38+ integrations:** Google Ads, GA4, Facebook and Instagram Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, Semrush, Klaviyo, CallRail and CTM, plus Google Sheets for anything else. - **Report templates and scheduling:** Build reusable report templates, then schedule PDF reports or share live dashboards with clients and colleagues. - **KPI boards and cross-client overview:** Monitor key numbers for every client on one board, with goal tracking and email or Slack alerts when a metric moves. - **Combined data sources:** Combine ad data sources from several platforms in one view and define your own custom metrics on top of them. - **White label and client portal:** Brand reports with your own look, and give clients a password-protected portal for their reports, boards and goals. - **AI report summaries:** An AI report builder and summaries draw on 4,000 included AI credits a month; a typical report summary uses about 95. ## Good for - PPC and social agencies sending monthly client reports - Agencies with many small clients, since there is no per-client fee - Teams that want alerts when a client's KPIs move off target ## Worth knowing - Each connected account counts as a data source: 10 clients each on Google Ads and Facebook Ads make 20 sources. - AI credits reset monthly and do not carry over; heavier use is billed on demand up to a spend limit you set. - Native integrations number about 38; other platforms come in through Google Sheets. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Oct 18, 2026. Swydo turns PPC, social, SEO and analytics data into white-labeled client reports, dashboards and KPI boards, with alerts when a client's numbers move. There's one plan with every feature and unlimited clients and users, priced by data source. It's cheap for a small agency, but every connected ad account adds to the bill. - **Value for money: B.** Graded against the agency tools it's listed beside, on 5 clients. $62 a month billed annually covers 10 data sources, so 2 per client, with unlimited clients and users and white-labeling included. That's less than any of them charges for 5 clients. Each source past 10 adds $4.50. - **Free plan and trial: C.** No free plan. The 14-day trial has every feature and doesn't need a credit card. - **Features: C.** Report templates, scheduling, KPI boards across clients, goals, alerts, combined sources, a client portal and AI summaries. Good breadth, but there are only about 38 native integrations, and anything else has to come in through Google Sheets. - **Ease of use: C.** No rating on record. Templates help, but each client's ad and analytics accounts need connecting, and you'll want to keep count of data sources because you pay for each. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, CallRail and CTM, and sends alerts by email or Slack. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Swydo's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Swydo's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5. - It stands best on value for money (B, above 12 of 13) and worst on features (C, above 0). - Its paid plans start at $62 a month, against a middle price of $63.50 for the category: 6 of the 13 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** The plain part of Swydo you could make: reports and goals. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It costs $744 a year. - You could make: Reports and goals: an app builder makes these well. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Google Ads, Google Analytics 4 and Facebook Ads among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Google Search Console, CallRail **Tags:** Reports, Dashboards, Goals, AI features ## Alternatives - [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-swydo) - [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-swydo) - [Whatagraph](https://toolgpa.com/tools/whatagraph): Marketing reports and dashboards built by AI agents, for agencies. [Compare](https://toolgpa.com/compare/swydo-vs-whatagraph) - [ReportGarden](https://toolgpa.com/tools/reportgarden): Automated marketing reports and dashboards for agencies, by client. [Compare](https://toolgpa.com/compare/reportgarden-vs-swydo) - [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-swydo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.swydo.com/pricing/ - https://www.swydo.com/ - https://www.swydo.com/integrations/ Page: https://toolgpa.com/tools/swydo Listed by ToolGPA (toolgpa.com).