# The Prompting Company review (2026): is it worth $99 a month?

> AI search visibility and agent experience for software products

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

The Prompting Company tracks which prompts surface a product in AI answers and generates content meant to be cited by AI. It also offers an agent-experience audit that looks at how coding and personal AI agents find and use a product's docs, API or CLI.

- **Category:** AI Search Visibility (AEO & GEO)
- **Made by:** The Prompting Company
- **Website:** https://promptingcompany.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want article writing on the cheapest plan, as Basic has none.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, The Prompting Company is a paid product with a free trial, starting at $99 per month for 25 prompts and 1,000 credits, billing basis not stated.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** Free trial offered; terms are not stated on the pricing page. A free AI visibility audit needs no credit card.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | $99 per month for 25 prompts, billing basis not stated | 1,000 monthly credits, ChatGPT, Perplexity and Gemini, 1 language, 1 seat, Google Analytics and PostHog integrations, email support. |
| Pro | $299 per month for 100 prompts, billing basis not stated | 4,000 monthly credits, adds Google AI, 8 AI-optimized articles, content optimization, 3 seats, email and Slack support. |
| White-glove | $3,000 per month, billing basis not stated | Fully managed service with 12,000 credits, 50 AI-optimized articles, weekly and custom reports and a dedicated success manager. |
| Enterprise | Custom | Custom credits, prompts and languages, the agent experience audit, SAML SSO and enterprise support. Sold through sales. |

Read from https://promptingcompany.com/pricing on Nov 13, 2026. Prices change, so confirm with The Prompting Company before buying.

## Key features

- **Question finding:** Finds the questions users ask AI assistants so tracked prompts match real demand.
- **AI-optimized content:** Generates and optimizes articles written to be referenced by AI, with a monthly article allowance on Pro and above.
- **Traffic and mention measurement:** Measures incoming traffic and mentions from AI bots, with Google Analytics and PostHog integrations.
- **Agent experience audit:** Maps tasks coding and personal agents run on a user's behalf and flags friction such as API setup, missing docs or unclear errors. Listed for Enterprise.
- **Engines covered:** AI search coverage is ChatGPT, Claude, Gemini and Perplexity; Basic lists ChatGPT, Perplexity and Gemini, with more models on higher plans.

## Good for

- Developer-tool and software companies that want to be found and used by AI agents
- Teams that want content produced for them, not only dashboards

## Worth knowing

- The pricing page does not say whether prices are billed monthly or annually.
- Basic includes no content generation; articles start on Pro.
- The agent experience audit is listed for Enterprise only.
- Claude and DeepSeek appear on Pro and above, not on Basic.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Nov 13, 2026. The Prompting Company tracks software products in AI answers and writes articles aimed at them. Basic is $99 a month with no article writing, and the page does not say how that is billed.

- **Value for money: C.** $99 a month for 25 prompts on Basic, just above the category's $95 dearer quarter.
- **Free plan and trial: D.** A free trial is offered but its terms are not stated. A free audit needs no card, and it is one audit.
- **Features: C.** Question finding, AI-optimized articles, traffic and mention measurement. Articles start on Pro, and the agent experience audit is Enterprise only.
- **Ease of use: C.** No store rating on record, and it asks for your product, prompts and analytics connections before it is useful.
- **Platforms and integrations: B.** Web app with Google Analytics, PostHog and Slack connections. No desktop or phone apps.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from The Prompting Company's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among AI search visibility tools

- The Prompting Company's GPA of 2.0 is higher than 32 of the 168 other AI search visibility tools we grade, and level with 43.
- It stands best on platforms and integrations (B, above 54 of 168) and worst on free plan and trial (D, above 25).
- Its paid plans start at $99 a month, against a middle price of $56.87 for the category: 105 of the 137 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/ai-visibility

## Keep it, or make your own?

**Keep it.** To replace The Prompting Company you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 93 of the 168 other AI search visibility tools grade higher. It costs $1,188 a year.

- You could make: Reports: an app builder makes this well.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- You could not: A score built from what the top results for each keyword cover.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics, PostHog, Slack

**Tags:** AI search visibility, Content optimization, Reports, AI agents

## Alternatives

- [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/profound-vs-the-prompting-company)
- [AthenaHQ](https://toolgpa.com/tools/athenahq): Credit-based AI search tracking with content optimization agents. [Compare](https://toolgpa.com/compare/athenahq-vs-the-prompting-company)
- [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/peec-ai-vs-the-prompting-company)
- [Scrunch](https://toolgpa.com/tools/scrunch): AI search monitoring plus pages served to AI agents. [Compare](https://toolgpa.com/compare/scrunch-vs-the-prompting-company)
- [Bluefish](https://toolgpa.com/tools/bluefish): Enterprise AI marketing platform for brand visibility in AI answers. [Compare](https://toolgpa.com/compare/bluefish-vs-the-prompting-company)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://promptingcompany.com/pricing
- https://promptingcompany.com

Page: https://toolgpa.com/tools/the-prompting-company
Listed by ToolGPA (toolgpa.com).
