# Tolstoy review (2026): is it worth $16 a month, billed yearly? > AI studio for ecommerce product videos, ads and shoppable video Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Tolstoy is an AI platform for online stores. Media Studio creates product photos and videos, Ads Studio prepares ads and Meta campaigns, and Storefront Studio adds shoppable video, virtual try-on and a shopping assistant. Shop Bots are AI agents that do work a team reviews. - **Category:** Screen Recording & Video - **Made by:** Tolstoy - **Website:** https://www.gotolstoy.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a free plan, since none is listed on the pricing page. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Tolstoy is a paid product, starting at $16 per workspace / month, billed annually ($20 billed monthly). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Plus | $16 per workspace / month, billed annually ($20 billed monthly) | 4,000 AI credits a month (3,000 Studio, 1,000 Onsite AI) and 5,000 video viewers a month; extra viewers $10 per 1,000. | | Business | $80 per workspace / month, billed annually ($100 billed monthly) | 20,000 AI credits and 25,000 video viewers a month; steps at $160 and $400 a month billed annually add credits and viewers. Studio credit top-ups available. | | Enterprise | Custom | Custom usage and contracts, security and permission controls, bot versioning, custom integrations, and Tolstoy Forward included. | Read from https://www.gotolstoy.com/pricing on Nov 13, 2026. Prices change, so confirm with Tolstoy before buying. ## Ways to pay less - **Yearly billing lowers the monthly price** (Annual discount): Plus is $16 a month billed yearly ($192) against $20 monthly; the Business steps are $80, $160 and $400 against $100, $200 and $500. Source: https://www.gotolstoy.com/pricing ## Key features - **Media Studio:** Creates product photos, reshoots, colorways, videos and creator-style content. - **Ads Studio:** Turns content into ad creative and Meta campaigns, including creative refreshes. - **Storefront Studio:** Adds virtual try-on, shoppable video and a Personal Shopper assistant to a store. - **Shop Bots:** AI agents for roles such as creative director or ads manager, whose work the team reviews and approves. - **Forward:** Hands-on setup and workshops from Tolstoy's team, an add-on to Business and included in Enterprise. ## Good for - Online brands producing product photos, videos and ads with AI - Stores adding shoppable video or virtual try-on ## Worth knowing - Usage is capped monthly: AI credits, plus video viewers counted separately; extra viewers cost $10 per 1,000 on Plus and $7 on the first two Business steps. - Credits are not a fixed number of photos or videos; models and actions use different amounts. - Extra team members cost $20 per seat a month on Plus and Business. - The homepage offers Start for free, but the pricing page lists no free plan; its terms were not confirmed. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. Tolstoy is an AI suite for online stores: product photos and video, ad creative, shoppable video and AI agents. Plus starts at $16 a workspace on yearly billing with capped credits and viewers, extra seats are $20 each, and the pricing page lists no free plan. - **Value for money: C.** Plus is $16 a workspace a month billed yearly ($20 monthly), which sits level with the category's $14 middle. Business is $80, and extra seats cost $20 each. - **Free plan and trial: F.** The pricing page lists no free plan or trial. The homepage says Start for free, but its terms weren't confirmed. - **Features: C.** Media Studio, Ads Studio, Storefront Studio and Shop Bots. Credits aren't a fixed number of photos or videos, so what a plan buys is hard to predict. - **Ease of use: C.** No store rating on record. Connecting your store, setting up bots and learning the credit system comes first. - **Platforms and integrations: C.** Web only, with Meta the only integration listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Tolstoy's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among screen recording and video tools - Tolstoy's GPA of 1.6 is higher than 1 of the 133 other screen recording and video tools we grade, and level with 6. - It stands best on value for money (C, above 20 of 133) and worst on free plan and trial (F, above 0). - Its paid plans start at $16 a month, against a middle price of $12.25 for the category: 56 of the 88 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 51 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/video ## Keep it, or make your own? **Keep it.** To replace Tolstoy you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 126 of the 133 other screen recording and video tools grade higher. It costs $192 a year. - You could not: A video model, which you can rent by the second but not make. - You could not: Ad images and videos made to each network's sizes. - You could not: A chatbot builder hooked into the messaging apps. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Meta **Tags:** Video generation, Ad creative, AI features, Chatbots ## Alternatives - [HeyGen](https://toolgpa.com/tools/heygen): AI video generator with realistic avatars and video translation. [Compare](https://toolgpa.com/compare/heygen-vs-tolstoy) - [Synthesia](https://toolgpa.com/tools/synthesia): AI video platform that turns scripts into avatar-presented videos. [Compare](https://toolgpa.com/compare/synthesia-vs-tolstoy) - [VEED](https://toolgpa.com/tools/veed): Browser-based AI video generator and editor for social video. [Compare](https://toolgpa.com/compare/tolstoy-vs-veed) - [Wave.video](https://toolgpa.com/tools/wave-video): Video editor, hosting and live streaming in one browser tool. [Compare](https://toolgpa.com/compare/tolstoy-vs-wave-video) - [Captions](https://toolgpa.com/tools/captions): AI video editor and generator for short talking-head videos. [Compare](https://toolgpa.com/compare/captions-vs-tolstoy) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.gotolstoy.com - https://www.gotolstoy.com/pricing Page: https://toolgpa.com/tools/tolstoy Listed by ToolGPA (toolgpa.com).