# Top Producer review (2026): is it worth $179 a month per user? > Real estate CRM with MLS reports, workflows and optional lead gen Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Top Producer is a CRM for real estate agents, teams and brokers. It combines contacts and a customizable pipeline with automated lead response, task plans, transaction management and branded MLS market reports. Paid options add social lead generation or AI-assisted farming, and an AI writing assistant drafts emails and texts. - **Category:** CRM Software - **Made by:** Top Producer - **Website:** https://www.topproducer.com - **Runs on:** Web - **Who should skip it:** Pricey if you are alone: $179 a user is the entry price. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Top Producer is a paid product, starting at $179 per user / month. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Pro | $179 per user / month | CRM with Market Snapshot MLS reports, automated SMS and email lead response, transaction management and MLS integration with 320+ boards. | | Pro + Leads | $479 per month and up, varies with lead volume | Pro plus Social Connect, which supplies exclusive leads from social media with automated multi-touch response. | | Pro + Farming | $599 per month and up, varies with farm size | Pro plus Smart Targeting: predictive farming insights and automated multi-channel marketing. | | Pro Teams 5 | $399 per month for up to 5 users | Everything in Pro with team functionality and shared access to contacts. Farming and leads can be added. | | Pro Teams 10 | $699 per month for up to 10 users | Same as Teams 5 for up to 10 users. | | Pro Teams 25 | $1199 per month for up to 25 users | Same as Teams 5 for up to 25 users. | Read from https://www.topproducer.com/pricing on Nov 12, 2026. Prices change, so confirm with Top Producer before buying. ## Key features - **CRM and pipeline:** Unlimited contacts, leads and transactions, a customizable sales pipeline and two-way email and calendar sync. - **Follow-up system:** A smart list of who to contact next, task plans and dynamic workflows, plus automated SMS and email lead response. - **Market Snapshot reports:** Branded market reports built on MLS data, with just-listed and just-sold alerts and report engagement insights. - **AI Author:** A writing assistant for emails and text messages, with pre-loaded prompts such as market updates. - **Transaction management:** Built-in tracking of transactions and commissions. - **Leads and farming:** Optional social lead generation, seller leads, and predictive farming with mailers and Facebook ads. ## Good for - Real estate agents who want a CRM tied to MLS data and market reports - Teams that want shared contacts under one flat price per team size ## Worth knowing - Plans are "request more info" or call; the page has no self-serve checkout and no trial is stated. - Pro + Leads and Pro + Farming start at $479 and $599 and vary with lead volume or farm size; Pro + Smart Targeting is quote-only. - The Top Producer Website costs $35 per user a month and FiveStreet lead management $25 per user a month, both billed monthly. - Canadian pricing is requested separately, and onboarding is a separate paid service. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Top Producer is a real estate CRM with MLS reports and transaction tools, at $179 a user a month. Leads and farming add $479 to $599 a month, and nothing can be bought without a call. - **Value for money: D.** $179 a user a month, against a dearest-tenth threshold of $99. Team plans run from $399 for 5 users. - **Free plan and trial: F.** No free plan and no trial is stated on the pricing page. - **Features: B.** CRM, follow-up, MLS market reports, AI Author and transaction management. Nothing in the listing is missing for an agent. - **Ease of use: C.** No store rating on record. MLS feeds and follow-up plans to set up. - **Platforms and integrations: B.** Web, with Google Calendar, Outlook, Apple Calendar and FiveStreet. No phone apps are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Top Producer's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Top Producer's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11. - It stands best on features (B, above 35 of 72) and worst on free plan and trial (F, above 0). - Its paid plans start at $179 a month for each person, against a middle price of $27.92 for the category: 64 of the 66 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 9 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Top Producer you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher. It costs $2,148 a year. - You could make: Sales pipeline, reports and tasks: an app builder makes these well. - You could not: Connections to other products, each kept working as those products change. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Calendar, Microsoft Outlook, Apple Calendar, FiveStreet **Tags:** Sales pipeline, Workflow automation, Email campaigns, SMS marketing, AI features, Reports, Tasks ## Alternatives - [Follow Up Boss](https://toolgpa.com/tools/follow-up-boss): Real estate CRM that routes and follows up on incoming leads. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-top-producer) - [Lofty](https://toolgpa.com/tools/lofty): Real estate CRM with IDX websites, AI agents and lead generation. [Compare](https://toolgpa.com/compare/lofty-vs-top-producer) - [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/real-geeks-vs-top-producer) - [Wise Agent](https://toolgpa.com/tools/wise-agent): Real estate CRM with lead tools, drip campaigns and transactions. [Compare](https://toolgpa.com/compare/top-producer-vs-wise-agent) - [Realvolve](https://toolgpa.com/tools/realvolve): Real estate CRM with workflow automation for agents and teams. [Compare](https://toolgpa.com/compare/realvolve-vs-top-producer) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.topproducer.com/ - https://www.topproducer.com/pricing Page: https://toolgpa.com/tools/top-producer Listed by ToolGPA (toolgpa.com).