# TrueCoach review (2026): is it worth $26.34 a month, billed yearly?

> Workout programming and client coaching app for trainers

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

TrueCoach is coaching software for personal trainers and fitness professionals. Coaches build workout programs from a video exercise library, track client progress, message clients and collect payments through Stripe. Clients use the app at no cost, and plans are priced by the number of active clients.

- **Category:** Salon, Spa & Studio Booking
- **Made by:** TrueCoach, Inc.
- **Website:** https://truecoach.co
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Tight if you have more than a few clients, as plans stop at 5, 20 and 50 active clients.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, TrueCoach is a paid product with a free trial, starting at $26.34 per month, up to 5 clients, billed annually.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $26.34 per month, up to 5 clients, billed annually ($29.98 monthly) | Program builder, client tracking, MyFitnessPal nutrition and habit tracking, messaging and automated payments. |
| Standard | $57.99 per month, up to 20 clients, billed annually ($69.98 monthly) | Adds public coach profiles, wearables data, a custom-branded app and advanced habit and nutrition tracking. |
| Pro | $136.99 per month, up to 50 clients, billed annually ($164.98 monthly) | For established businesses with up to 50 clients; the page says Zapier automations are exclusive to Pro. |

Read from https://truecoach.co/pricing/ on Nov 13, 2026. Prices change, so confirm with TrueCoach before buying.

## Ways to pay less

- **Annual billing saves up to about 2 months** (Annual discount): The pricing page shows lower monthly rates on annual plans, equal to one month free on Starter and two months free on Standard. Source: https://truecoach.co/pricing/
- **90-day money-back guarantee on annual plans** (Other savings): First-time subscribers on an annual plan can get a refund within 90 days; the page notes that restrictions apply. Source: https://truecoach.co/pricing/

## Key features

- **Program and workout builder:** Build workouts with drag and drop, save templates and copy them across clients, using a library of 3,000+ exercise videos or your own.
- **Client tracking:** A dashboard follows progress, milestones, custom metrics and exercise history, and clients see their own graphs.
- **Nutrition and habits:** MyFitnessPal syncs calorie and macro goals, and custom habits appear in the client's calendar.
- **Messaging:** In-app chat supports photos, videos and GIFs, with push and email notifications for workouts and feedback.
- **Automated payments:** TrueCoach Payments, run on Stripe, sets up recurring client subscriptions.
- **Wearables and custom app:** Standard and Pro connect Apple Health, Garmin, OURA and others; Standard and up also offer a custom-branded app.

## Good for

- Personal trainers who coach clients remotely with set programs
- Coaches who want clients to use the app without paying for it
- Small practices that grow in steps of 5, 20 and 50 active clients

## Worth knowing

- Plans are capped at 5, 20 and 50 active clients; above 50 the page says to email for special pricing.
- Wearables, public profiles and the custom-branded app need Standard or Pro.
- The page is inconsistent on Zapier: the Standard card lists it, while the feature text says it is exclusive to Pro.
- It is built for one-to-one coaching, not for booking group classes or running a gym front desk.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. TrueCoach is a workout programming app for trainers with clients, covering a workout builder, tracking, messaging and payments. Plans cap you at 5, 20 or 50 active clients, and it is not a booking tool for classes or a gym desk.

- **Value for money: C.** Starter is $26.34 a month for 5 clients, just above the category's $25 cheaper-quarter line. Standard is $57.99 for 20 clients and Pro $136.99 for 50.
- **Free plan and trial: C.** A 14-day free trial with no card needed. There is no free plan.
- **Features: C.** Program builder, client tracking, nutrition, messaging and payments for coaching. It does no class booking, which is the category's other half, and the page contradicts itself on Zapier.
- **Ease of use: C.** No store rating on record, and a coach has programs and clients to build before it is useful.
- **Platforms and integrations: B.** Web plus iOS and Android, with Stripe, Zapier, Apple Health, Garmin, Oura, WHOOP and MyFitnessPal.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from TrueCoach's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among salon, spa and studio booking apps

- TrueCoach's GPA of 2.2 is higher than 48 of the 85 other salon, spa and studio booking apps we grade, and level with 9.
- It stands best on platforms and integrations (B, above 22 of 85) and worst on features (C, above 0).
- Its paid plans start at $26.34 a month, against a middle price of $49 for the category: 19 of the 57 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 10 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/service-booking

## Keep it, or make your own?

**Keep it.** To replace TrueCoach you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $316.08 a year.

- You could make: Habit tracking, templates and time tracking: an app builder makes these well.
- You could not: Connections to other products, each kept working as those products change.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: People on the other end: coaches. No app builder makes those.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.9 out of 5 from 35,951 ratings in the United States, read Nov 13, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1439127794

## Works with

MyFitnessPal, Stripe, Zapier, Apple Health, Garmin, OURA, WHOOP

**Tags:** Habit tracking, Templates, Dashboards, Workflow automation, Time tracking

## Alternatives

- [Everfit](https://toolgpa.com/tools/everfit): Online coaching platform for trainers, gyms and nutrition coaches. [Compare](https://toolgpa.com/compare/everfit-vs-truecoach)
- [ABC Trainerize](https://toolgpa.com/tools/abc-trainerize): Online and in-person coaching app for personal trainers and gyms. [Compare](https://toolgpa.com/compare/abc-trainerize-vs-truecoach)
- [Virtuagym](https://toolgpa.com/tools/virtuagym): Gym and studio management with coaching and member apps. [Compare](https://toolgpa.com/compare/truecoach-vs-virtuagym)
- [FitBudd](https://toolgpa.com/tools/fitbudd): Branded fitness app and coaching software for trainers and gyms. [Compare](https://toolgpa.com/compare/fitbudd-vs-truecoach)
- [Exercise.com](https://toolgpa.com/tools/exercise-com): Gym, studio and trainer software with booking, workouts and apps. [Compare](https://toolgpa.com/compare/exercise-com-vs-truecoach)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://truecoach.co/pricing/
- https://truecoach.co/about/

Page: https://toolgpa.com/tools/truecoach
Listed by ToolGPA (toolgpa.com).