# Trusted Shops review (2026): is it worth it? > Trustmark, buyer protection and reviews for online shops Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Trusted Shops is a European trust service for online shops. Membership combines an audited Trustmark with a buyer protection offer and service reviews, and add-ons cover product reviews, Google ratings, AI reply tools and review collection on other platforms. Prices are quoted from a shop's turnover and product selection rather than listed. - **Category:** Customer Review Tools - **Made by:** Trusted Shops - **Website:** https://www.trustedshops.com/ - **Runs on:** Web - **Who should skip it:** Skip it if you want to see prices first, as they depend on your turnover. - **Facts last checked:** Nov 12, 2026 ## Pricing Trusted Shops's current pricing could not be confirmed from its own site. ## Key features - **Trustmark with buyer protection:** Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection. - **Service reviews:** Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation. - **Product reviews:** An add-on that collects reviews of individual products and shows them on product pages. - **Google integration:** Passes service and product ratings to Google Shopping and Google Ads so that stars can appear in ads. - **Reputation Manager:** Sends review requests to Trusted Shops, Trustpilot and Google Business Profile from a single control centre. - **AI review tools:** A Smart Review Assistant writes replies and summarizes feedback, and Sentiment Analysis picks out common themes across reviews. ## Good for - European online shops that want a certification mark alongside reviews - Shops that want buyer protection offered at checkout - Merchants selling in several European languages ## Worth knowing - No prices are published: the pricing page says they depend on a shop's turnover and product selection. - The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract. - Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark. - Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. Trusted Shops gives online shops a trustmark with buyer protection plus review tools, built for European markets. No prices are published, and the page states yearly payment in advance, a EUR 99 setup fee and a 12-month minimum. - **Value for money: C.** No prices are published; they depend on turnover and product selection. With a EUR 99 setup fee and a 12-month minimum on top, it is graded in the middle until a quote says otherwise. - **Free plan and trial: F.** No free plan or trial; the page offers no trial of the Trustmark. - **Features: B.** A trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools. Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons. - **Ease of use: C.** No store rating on record. The Trustmark needs an audit to pass, and setup comes with integrations to connect. - **Platforms and integrations: B.** Web, with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk and Klaviyo. The Trustbadge is offered in 14+ languages. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Trusted Shops's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among customer review tools - Trusted Shops's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7. - It stands best on features (B, above 14 of 34) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/reviews ## Keep it, or make your own? **Keep it.** The plain part of Trusted Shops you could make: review collection and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 21 of the 34 other customer review tools grade higher. - You could make: Review collection and reports: an app builder makes these well. - You could not: It plugs into other products, Shopify, WooCommerce and Magento among them. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk, Klaviyo, Google Shopping **Tags:** Review collection, Reports, AI features ## Alternatives - [Trustpilot](https://toolgpa.com/tools/trustpilot): Business reviews on Trustpilot's public site, with paid invite plans. [Compare](https://toolgpa.com/compare/trusted-shops-vs-trustpilot) - [Feefo](https://toolgpa.com/tools/feefo): Verified customer reviews for products and services. [Compare](https://toolgpa.com/compare/feefo-vs-trusted-shops) - [REVIEWS.io](https://toolgpa.com/tools/reviews-io): Product and company reviews for online stores, priced by invites. [Compare](https://toolgpa.com/compare/reviews-io-vs-trusted-shops) - [eKomi](https://toolgpa.com/tools/ekomi): Transaction-verified customer reviews, quoted by volume. [Compare](https://toolgpa.com/compare/ekomi-vs-trusted-shops) - [Yotpo](https://toolgpa.com/tools/yotpo): Product reviews, photo UGC and loyalty for online stores. [Compare](https://toolgpa.com/compare/trusted-shops-vs-yotpo) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://business.trustedshops.com/pricing - https://www.trustedshops.com/ - https://www.trustedshops.com/solutions/business - https://business.trustedshops.com/benefits - https://business.trustedshops.com/knowledge/integration Page: https://toolgpa.com/tools/trusted-shops Listed by ToolGPA (toolgpa.com).