# Trustmary review (2026): is the free plan enough?

> Collect customer reviews and feedback, and show them on your site

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Trustmary is a Finnish review and feedback platform that collects survey responses, testimonials and Google reviews, imports reviews from other sites, and displays them in widgets and a review page. It adds analytics, lead forms and an AI visibility profile as paid options. Plans are limited by survey responses and widget views, with many features sold as monthly add-ons.

- **Category:** Customer Review Tools
- **Made by:** Trustmary (since 2016)
- **Website:** https://trustmary.com/
- **Runs on:** Web
- **Who should skip it:** Tight if you stay free: 5 survey responses and 200 widget views a month.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Trustmary has a free plan, and paid plans start at $191 per month, billed annually (AI Visibility).

- **Pricing model:** Free plan
- **Free plan:** Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Solo | $0 | 5 monthly survey responses and 200 monthly widget views, with review import, reviews on your site, feedback collection and a review page. |
| AI Visibility | $191 per month, billed annually | Solo limits (5 responses, 200 views) plus AI visibility, the profile page that makes reviews readable by AI, and automatic review import. |
| Starter | $388 per month, billed annually | 10 monthly survey responses and 5,000 widget views, with 3 review connections, Schema.org markup, custom surveys, analytics and premium support. |
| Business | $650 per month, billed annually | 50 monthly survey responses and 25,000 widget views, with 10 review connections, lead generation, white-label branding and premium integrations. |

Read from https://trustmary.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Trustmary before buying.

## Ways to pay less

- **16% off with annual billing** (Annual discount): The pricing page's billing toggle shows a 16% discount for paying annually. Source: https://trustmary.com/pricing/

## Key features

- **Feedback and review collection:** Survey and testimonial forms can be shared by link, QR code, email, SMS in Europe, embedded in a site or app, or placed in an email signature.
- **Review import:** Reviews can be imported automatically from Google, Facebook, G2, Capterra, TripAdvisor, Yelp and several other sources, or from a spreadsheet.
- **Review widgets and page:** A template library of widgets shows reviews on any website once a script is added, and a review page is included even on the free plan.
- **AI visibility:** A profile page and review markup aimed at making reviews readable by AI tools, with a free AI visibility report offered on the homepage.
- **Analytics and experiments:** Customized reports on feedback and reviews, and conversion tracking with A/B tests, both sold as add-ons.
- **Lead generation and HR:** Forms, chatbots and call-to-action widgets can collect leads, and an HR package collects feedback from employees.

## Good for

- Small service businesses that want reviews on their own website
- Companies that want to import Google and other reviews in one place
- Teams that want to try a free plan before paying

## Worth knowing

- The pricing page was read with its annual toggle on, which it labels 16% off; the monthly-billed prices were not read.
- Limits are small: the paid plans on the page include 5 to 50 survey responses a month, and widget views are capped per month.
- Add-ons cost extra per month billed annually: Analytics $57, Premium Support $95, Whitelabel $19, translations $10. Onboarding is a one-time $990.
- Text message sending is available in Europe only, according to the pricing FAQ.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Nov 12, 2026. Trustmary collects reviews and feedback, imports them from Google and other sites, and shows them in widgets on your site. The free plan stops at 5 survey responses and 200 widget views a month, and the cheapest paid plan is $191 a month, so most of the useful parts cost real money.

- **Value for money: D.** $191 a month on yearly billing for the cheapest paid plan and $388 for Starter, where this category's cheaper quarter starts at $19. Analytics ($57) and premium support ($95) are extra add-ons on top.
- **Free plan and trial: C.** A free Solo plan with no card, but 5 survey responses and 200 widget views a month are small caps you will reach quickly.
- **Features: C.** Collects reviews by link, QR code or email, imports from Google, G2 and others, and shows widgets plus a review page. Analytics, lead forms and the AI profile are paid extras.
- **Ease of use: C.** No store rating on record. You set up surveys, connect review sources and paste a script onto your site before anything shows.
- **Platforms and integrations: B.** Web only, but it connects to HubSpot, Pipedrive, Zapier, Make, QuickBooks and Google Sheets.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Trustmary's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among customer review tools

- Trustmary's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7.
- It stands best on platforms and integrations (B, above 3 of 34) and worst on value for money (D, above 0).
- Its paid plans start at $191 a month, against a middle price of $29 for the category: 25 of the 28 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 14 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/reviews

## Keep it, or make your own?

**Keep it.** The plain part of Trustmary you could make: review collection, surveys, schema markup and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 21 of the 34 other customer review tools grade higher. It costs $2,292 a year.

- You could make: Review collection, surveys, schema markup and reports: an app builder makes these well.
- You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- You could not: It plugs into other products, HubSpot, Pipedrive and Zapier among them.
- You could not: Hooks into the device itself: widgets.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Pipedrive, Zapier, Make, QuickBooks, Google Sheets

**Tags:** Review collection, Surveys, AI search visibility, Schema markup, Reports

## Alternatives

- [Senja](https://toolgpa.com/tools/senja): Collect, manage and show customer testimonials. [Compare](https://toolgpa.com/compare/senja-vs-trustmary)
- [Testimonial.to](https://toolgpa.com/tools/testimonial-to): Collect text and video testimonials and show them on a Wall of Love. [Compare](https://toolgpa.com/compare/testimonial-to-vs-trustmary)
- [Famewall](https://toolgpa.com/tools/famewall): Testimonial collection pages and embeddable walls of love. [Compare](https://toolgpa.com/compare/famewall-vs-trustmary)
- [Trustindex](https://toolgpa.com/tools/trustindex): Review widgets, review requests and rich snippets for sites. [Compare](https://toolgpa.com/compare/trustindex-vs-trustmary)
- [REVIEWS.io](https://toolgpa.com/tools/reviews-io): Product and company reviews for online stores, priced by invites. [Compare](https://toolgpa.com/compare/reviews-io-vs-trustmary)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://trustmary.com/pricing/
- https://trustmary.com/
- https://trustmary.com/about-us/

Page: https://toolgpa.com/tools/trustmary
Listed by ToolGPA (toolgpa.com).