# Trustpilot

> Business reviews on Trustpilot's public site, with paid invite plans

Trustpilot Business is the company side of Trustpilot's public review site, used by online stores and service businesses alike. A business claims its free profile page, invites customers to review it, replies to reviews and shows its TrustScore in website widgets. Product and location reviews are add-ons, and the paid plans are 12-month contracts priced per domain.

- **Category:** Customer Review Tools
- **Made by:** Trustpilot
- **Website:** https://business.trustpilot.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Trustpilot has a free plan. Paid plans start at $99 per domain / month and up, billed annually.

- **Pricing model:** Free plan
- **Free plan:** Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user.
- **Free trial:** 14-day free trial of the Plus plan.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user. |
| Starter | $99 per domain / month and up, billed annually | 100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue. |
| Plus | $319 per domain / month and up, billed annually | 300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page. |
| Premium | $799 per domain / month and up, billed annually | 1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo. |
| Enterprise | Custom | Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales. |

Read from https://business.trustpilot.com/pricing on Oct 18, 2026. Prices change, so confirm with Trustpilot before buying.

## Key features

- **Public profile and TrustScore:** Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- **Review invitations:** Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- **TrustBox widgets:** Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- **Product and location reviews:** Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- **Insights and AI replies:** TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.

## Good for

- Businesses whose customers already look them up on Trustpilot
- Online stores that want star ratings from an independent review site
- Companies with several country domains that need one review profile per site

## Worth knowing

- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Trustpilot is the business side of the review site lots of shoppers already check. You can claim your profile, reply to reviews and send 50 invitations a month for free. Paying is another story: plans are 12-month contracts per domain, from $99 a month for 100 invitations, and the quote depends on your traffic and revenue.

- **Value for money: D.** Starter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end.
- **Free plan and trial: C.** A free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus.
- **Features: B.** The whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only.
- **Ease of use: C.** No store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue.
- **Platforms and integrations: B.** Web, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Trustpilot's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among customer review tools

- Trustpilot's GPA of 2.2 is higher than 5 of the 14 other customer review tools we grade, and level with 2.
- It stands best on features (B, above 7 of 14) and worst on value for money (D, above 0).
- Its paid plans start at $99 a month, against a middle price of $39.50 for the category: 10 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/reviews

## Keep it, or make your own?

**Keep it.** The plain part of Trustpilot you could make: review collection and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It costs $1,188 a year.

- You could make: Review collection and reports: an app builder makes these well.
- You could not: It plugs into other products, Shopify, Salesforce and HubSpot among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.
- You could not: Sharing with other people, which means accounts and invitations.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce, AfterShip

**Tags:** Review collection, AI features, Reports

## Alternatives

- [REVIEWS.io](https://toolgpa.com/tools/reviews-io): Product and company reviews for online stores, priced by invites. [Compare](https://toolgpa.com/compare/reviews-io-vs-trustpilot)
- [Birdeye](https://toolgpa.com/tools/birdeye): Review management and AI agents for multi-location local businesses. [Compare](https://toolgpa.com/compare/birdeye-vs-trustpilot)
- [Yotpo](https://toolgpa.com/tools/yotpo): Product reviews, photo UGC and loyalty for online stores. [Compare](https://toolgpa.com/compare/trustpilot-vs-yotpo)
- [EmbedSocial](https://toolgpa.com/tools/embedsocial): Widgets that show Google, Facebook and other reviews on any website. [Compare](https://toolgpa.com/compare/embedsocial-vs-trustpilot)
- [GatherUp](https://toolgpa.com/tools/gatherup): Review requests, NPS surveys and review monitoring per location. [Compare](https://toolgpa.com/compare/gatherup-vs-trustpilot)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://business.trustpilot.com/pricing
- https://business.trustpilot.com/partners/integrations

Page: https://toolgpa.com/tools/trustpilot
Listed by ToolGPA (toolgpa.com).