# Umami review (2026): is the free plan enough? > Open-source, cookieless web and product analytics Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Umami is an open-source web and product analytics platform that tracks traffic, events, funnels, retention and revenue without cookies or personal data. It can be self-hosted from source or Docker, or used as the paid Umami Cloud service, which bills by the number of events recorded. - **Category:** Website & Product Analytics - **Made by:** Umami Software, Inc. - **Website:** https://umami.is - **Runs on:** Web - **Who should skip it:** Tight if you stay on Hobby: 1 website, 100K events and no teams, API or email reports. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Umami has a free plan, and paid plans start at $20 per month, with 1 million events included. - **Pricing model:** Free plan - **Free plan:** Hobby plan: 100K events a month, 1 website, 6 months of data retention and community support. - **Free trial:** 14-day free trial on the Pro and Business plans. | Plan | Price | What you get | | --- | --- | --- | | Hobby | $0 | Umami Cloud with up to 100K events a month, 1 website, 6 months of retention and community support. | | Pro | $20 per month for 1 million events | Up to 20 websites, 10 team members, 2 years of retention, API and MCP access. Extra events cost $0.00003 each. | | Business | $200 per month for 10 million events | Unlimited sites and members, 5 years of retention, heatmaps, white-labeling and 5,000 replays. Extra events $0.00002 each. | | Enterprise | Custom | Adds SAML single sign-on, onboarding, an uptime SLA, custom retention, invoice billing and enterprise support. | | Self-hosted | $0 | The open-source software, which you install and run yourself from source or a Docker image. | Read from https://umami.is/pricing on Nov 12, 2026. Prices change, so confirm with Umami before buying. ## Key features - **Traffic and campaign reports:** Pageviews, visitors, referrers, locations and devices on one dashboard, with UTM tracking, comparison between periods and attribution. - **Events, funnels and retention:** Custom events and properties feed goals, funnels, journeys and retention reports that show where visitors drop off or return. - **Session replays and heatmaps:** Replays and heatmaps show what visitors did on a page. On Umami Cloud they are part of the Business plan and above. - **Revenue reporting:** Values can be attached to events, and a revenue report shows which pages, campaigns and visitor segments bring in the most. - **API and MCP server:** A REST API and an official MCP server let you build your own reports or connect an AI assistant. Both are part of Pro and above. - **Cloud or self-hosted:** Run it yourself with Docker or from source, or use the hosted Umami Cloud service. Teams and boards support shared dashboards. ## Good for - Developers who want to self-host analytics for free - Sites that want product analytics without cookies or banners - Small projects on the free Hobby plan ## Worth knowing - Hobby covers one website and 100K events a month, with no teams, API or email reports. - Usage counts pageviews and every stored event property as events, so heavy tagging raises the bill. - Replays and heatmaps start at Business ($200 a month), which includes 5,000 replays; extra replays cost $0.005 each. - Self-hosting means you run and update the server; the docs warn to change the default admin password. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 12, 2026. Umami has a free Hobby plan, a free self-hosted version and cloud plans from $20 a month. Hobby covers 1 website and 100K events with no API, and replays and heatmaps start at the $200 Business plan. - **Value for money: C.** Pro is $20 a month for 1 million events, in the middle of the analytics range. The free self-hosted version needs your own server. - **Free plan and trial: B.** Hobby is free for 1 website, 100K events a month and 6 months of data, with community support. A 14-day trial covers Pro and Business. - **Features: B.** Traffic and campaign reports, events, funnels, retention, replays, heatmaps, revenue reporting and an API and MCP server. Hobby has no API or teams, and replays and heatmaps are Business. - **Ease of use: C.** No store rating on record. You add a script, or host the server and update it yourself. - **Platforms and integrations: B.** Web only, with WordPress, Nuxt, Gatsby, Magento 2, Flutter and other integrations, plus an API and MCP server. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Umami Software, Inc.'s own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Umami's GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade, and level with 4. - It stands best on free plan and trial (B, above 40 of 58) and worst on ease of use (C, above 3). - Its paid plans start at $20 a month, against a middle price of $29 for the category: 11 of the 32 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Umami you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.6 is higher than 44 of the 58 other website and product analytics tools we grade. It costs $240 a year. Umami is open source, so there is a third way: take its code and run it yourself. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Recordings of what each visitor did on your pages. - You could not: It plugs into other products, WordPress, Nuxt and Gatsby among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, Nuxt, Gatsby, Craft CMS, Docusaurus, Magento 2, Eleventy, Flutter **Tags:** Web analytics, Session replay, Open source, Self-hostable, Public API, Reports ## Alternatives - [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/plausible-vs-umami) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/matomo-vs-umami) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/posthog-vs-umami) - [Fathom Analytics](https://toolgpa.com/tools/fathom-analytics): Cookie-free, privacy-first website analytics priced by pageviews. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-umami) - [Simple Analytics](https://toolgpa.com/tools/simple-analytics): Cookieless web analytics hosted in the EU. [Compare](https://toolgpa.com/compare/simple-analytics-vs-umami) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://umami.is/pricing - https://umami.is/ - https://docs.umami.is/docs - https://docs.umami.is/docs/install - https://docs.umami.is/docs/integrations Page: https://toolgpa.com/tools/umami Listed by ToolGPA (toolgpa.com).