# Unbounce

> Landing page builder with A/B testing and AI traffic routing

Unbounce is a hosted landing page builder for marketers and agencies. Pages, pop-ups and sticky bars are built in a drag-and-drop editor from templates and published on your own domain or a WordPress site. Higher plans add A/B testing and Smart Traffic, which uses AI to send each visitor to the page variant most likely to convert for them.

- **Category:** Website & Landing Page Builders
- **Made by:** Unbounce Inc.
- **Website:** https://unbounce.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Unbounce is a paid product with a free trial, starting at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of any plan, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $22 per month for up to 500 visitors, billed annually ($29 monthly) | 5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions. |
| Build | $74 per month for up to 20,000 visitors, billed annually ($99 monthly) | Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain. |
| Experiment | $112 per month for up to 30,000 visitors, billed annually ($149 monthly) | Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains. |
| Optimize | $187 per month for up to 50,000 visitors, billed annually ($249 monthly) | AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains. |
| Concierge | Custom | From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager. |
| Agency | Custom | For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory. |

Read from https://unbounce.com/pricing/ on Oct 17, 2026. Prices change, so confirm with Unbounce before buying.

## Ways to pay less

- **Save 25% with yearly billing** (Annual discount): Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249. Source: https://unbounce.com/pricing/

## Key features

- **Drag-and-drop landing pages:** Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.
- **Pop-ups and sticky bars:** From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.
- **A/B testing:** The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.
- **Smart Traffic:** On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.
- **AI copywriting and MCP server:** AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.
- **Forms and lead routing:** Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.

## Good for

- Marketers sending paid search and social traffic to dedicated pages
- Teams that want to A/B test landing pages without a developer
- Agencies building campaign pages for several clients

## Worth knowing

- Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
- A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
- Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
- The trial is limited to a single user and no custom domain, with some traffic restrictions.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Unbounce is a landing page builder made for testing: pages, pop-ups and sticky bars, with A/B tests and Smart Traffic, which sends each visitor to the version most likely to work on them. Starter is $22 a month on yearly billing, but it stops at 500 visitors and 5 pages, and testing starts at $112.

- **Value for money: C.** Graded against other landing page builders. Starter is $22 a month on yearly billing ($29 monthly), the cheapest start, but it stops at 500 visitors and 5 pages. 20,000 visitors costs $74 on Build, where Swipe Pages charges $29, and going over brings an overage fee it doesn't price.
- **Free plan and trial: C.** No free plan, but there's a 14-day trial of any plan with no card needed. It's limited to one user and no custom domain, with some traffic limits.
- **Features: B.** Drag-and-drop pages from 100+ templates, pop-ups, sticky bars, multi-step forms, AI copy, an MCP server, unlimited A/B tests and Smart Traffic's AI routing. The whole landing page job, though most of it sits above Starter.
- **Ease of use: C.** No rating on record. The builder is drag-and-drop with templates, but the good parts, tests, traffic routing and integrations, all need setting up before they pay off.
- **Platforms and integrations: B.** A web app that publishes to your own domain or a WordPress site and connects to Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo and Zapier, with 1,000+ integrations from Build. No desktop or phone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Unbounce's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- Unbounce's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
- It stands best on features (B, above 18 of 30) and worst on ease of use (C, above 0).
- Its paid plans start at $22 a month, against a middle price of $14 for the category: 22 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace Unbounce you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. It costs $264 a year.

- You could make: Templates and forms: an app builder makes these well.
- You could not: A builder that other people can use without writing code.
- You could not: It plugs into other products, Salesforce, HubSpot and Mailchimp among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo, Zapier, Google Analytics

**Tags:** Templates, Forms, AI features, No-code

## Alternatives

- [Instapage](https://toolgpa.com/tools/instapage): Landing page platform for paid ads with A/B tests and AI copy. [Compare](https://toolgpa.com/compare/instapage-vs-unbounce)
- [Leadpages](https://toolgpa.com/tools/leadpages): Landing page builder with AI page creation and A/B testing. [Compare](https://toolgpa.com/compare/leadpages-vs-unbounce)
- [Landingi](https://toolgpa.com/tools/landingi): Landing page platform with an AI page generator and A/B testing. [Compare](https://toolgpa.com/compare/landingi-vs-unbounce)
- [Swipe Pages](https://toolgpa.com/tools/swipe-pages): AI landing page builder for paid-ad campaigns, with fast AMP pages. [Compare](https://toolgpa.com/compare/swipe-pages-vs-unbounce)
- [ClickFunnels](https://toolgpa.com/tools/clickfunnels): Sales funnel builder bundled with email, courses, a store and CRM. [Compare](https://toolgpa.com/compare/clickfunnels-vs-unbounce)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://unbounce.com/pricing/
- https://unbounce.com/integrations/
- https://unbounce.com/about/

Page: https://toolgpa.com/tools/unbounce
Listed by ToolGPA (toolgpa.com).