# Unitag review (2026): is it worth $29 a month? > Dynamic QR code platform with GS1 Digital Link, for enterprise teams Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA. Unitag is a dynamic QR code platform aimed at brands and enterprise teams, hosted in the EU. Every plan includes unlimited QR codes and scans; the tiers differ in analytics history, batch size, team features and GS1 Digital Link support for product packaging. Digital business cards and a REST API are sold alongside. - **Category:** QR Code Generators - **Made by:** Unitag (since 2013) - **Website:** https://www.unitag.io - **Runs on:** Web - **Who should skip it:** Pricey if you are small: Silver is $29 a month, excluding VAT, with 2 weeks of analytics. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Unitag is a paid product with a free trial, starting at $29 per month, billed monthly (Silver; yearly billing is 10% cheaper). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** Free trial on Silver, Gold and Platinum; length not stated on the pricing page. | Plan | Price | What you get | | --- | --- | --- | | Silver | $29 per month, billed monthly (yearly is 10% less) | Unlimited codes and scans, 2 weeks of analytics history, batches of 25, 100 MB storage. Prices exclude VAT. | | Gold | $59 per month, billed monthly (yearly is 10% less) | 1 year of data history, campaign management, scan filters, batches of 150, 300 MB storage, custom domain as a paid add-on. | | Platinum | $119 per month, billed monthly (yearly is 10% less) | 3 years of history, batches of 8,000, 1 GB storage, roles, sub-organizations and 200 bundled GTINs. The page marks it most popular. | | Diamond | $5,605 per year and up, custom contract | Unlimited history, batches of 15,000, 5 GB storage, SSO, 5 seats, a domain name and dedicated customer success. Sold through sales. | Read from https://www.unitag.io/en-US/pricing/qr-plans on Nov 12, 2026. Prices change, so confirm with Unitag before buying. ## Ways to pay less - **10% off with yearly billing** (Annual discount): The plans page has a Monthly or Yearly switch, with yearly marked as 10% cheaper. Source: https://www.unitag.io/en-US/pricing/qr-plans ## Key features - **Dynamic QR codes:** Codes can be re-pointed after printing, with unlimited codes and no per-scan fees on every plan. - **Scan analytics and reports:** Built-in analytics with history from 2 weeks to unlimited by tier, plus spreadsheet reports, scan filters by language, device and country, and AI reporting on higher tiers. - **GS1 Digital Link:** Serialized GTIN-based codes with a GS1-conformant resolver, which the vendor says it is certified for, for packaging and Digital Product Passports. - **vCard Pro business cards:** Digital business cards on a per-seat price, with view, save and link-click analytics. - **Team controls:** Roles, sub-organizations and SSO (SAML2, OpenID) on upper tiers, with EU hosting and GDPR compliance. ## Good for - Brands running QR campaigns across print, packaging and events - Consumer-goods companies moving packaging to GS1 Digital Link - Teams that want unlimited codes and scans without per-scan fees ## Worth knowing - There is no free plan; Silver, Gold and Platinum come with a free trial of unstated length. - Custom domains cost an extra $9.04 a month per domain from Gold, and SSO is quoted separately on Platinum. - Extra users cost $4.79 or $8.29 a month depending on tier, and vCard Pro is priced per seat. - The GS1 Digital Link resolver and the REST API are priced separately from £12 a month, outside the plans above. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Unitag makes dynamic QR codes with scan analytics, GS1 Digital Link and vCard business cards, aimed at company teams. Silver is $29 a month, there is no free plan, and custom domains, extra users and the GS1 resolver and API are all extra charges. - **Value for money: D.** Silver is $29 a month, Gold $59 and Platinum $119, excluding VAT, against a category middle of $10. A custom domain is $9.04 a month more from Gold. - **Free plan and trial: D.** Free trial on Silver, Gold and Platinum, but its length is not stated and no free plan exists. - **Features: C.** Dynamic codes, analytics and reports, GS1 Digital Link and vCard Pro. The GS1 resolver and the REST API are priced separately from £12 a month. - **Ease of use: C.** No store rating on record. A web app with batches, campaigns and roles to set up. - **Platforms and integrations: C.** Web only, with a separately priced REST API. No integrations are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Unitag's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among QR code generators - Unitag's GPA of 1.6 is higher than 0 of the 22 other QR code generators we grade. - It stands best on features (C, above 1 of 22) and worst on value for money (D, above 0). - Its paid plans start at $29 a month, against a middle price of $10 for the category: 17 of the 19 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 13 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/qr-codes ## Keep it, or make your own? **Keep it.** The plain part of Unitag you could make: qR codes, digital business card and reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 22 of the 22 other QR code generators grade higher. It costs $348 a year. - You could make: QR codes, digital business card and reports: an app builder makes these well. - You could not: An API that other software can build on. - You could not: What a company asks for before it lets staff use something: single sign-on. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** QR codes, Digital business card, Reports, Public API ## Alternatives - [Uniqode](https://toolgpa.com/tools/uniqode): Dynamic QR codes and digital business cards for marketing teams. [Compare](https://toolgpa.com/compare/uniqode-vs-unitag) - [QR TIGER](https://toolgpa.com/tools/qr-tiger): Dynamic QR codes with a free plan, bulk creation and an API. [Compare](https://toolgpa.com/compare/qr-tiger-vs-unitag) - [Scanova](https://toolgpa.com/tools/scanova): Dynamic QR codes with landing pages, lead capture and scan analytics. [Compare](https://toolgpa.com/compare/scanova-vs-unitag) - [QR Code Generator PRO](https://toolgpa.com/tools/qr-code-generator): Editable, trackable QR codes with hosted landing pages, from Bitly. [Compare](https://toolgpa.com/compare/qr-code-generator-vs-unitag) - [Flowcode](https://toolgpa.com/tools/flowcode): Branded QR codes and landing pages, with an enterprise data platform. [Compare](https://toolgpa.com/compare/flowcode-vs-unitag) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.unitag.io - https://www.unitag.io/pricing - https://www.unitag.io/en-US/pricing/qr-plans Page: https://toolgpa.com/tools/unitag Listed by ToolGPA (toolgpa.com).