# Universe > Self-service ticketing from the Live Nation and Ticketmaster group Universe is a self-service ticketing platform for general admission and timed-entry events, such as clubs and attractions, backed by Live Nation Entertainment, the parent of Ticketmaster. Organizers sell on their own site, on Facebook and on Universe's own listings, and its custom Pro plan can put events on Ticketmaster's marketplace. Free events cost nothing; paid tickets carry a service fee per ticket that organizers can pass to buyers. - **Category:** Event Ticketing - **Made by:** Universe Experiences Inc. - **Website:** https://www.universe.com - **Runs on:** Web, iOS, Android - **Facts last checked:** Oct 18, 2026 ## Pricing Universe has a free plan. - **Pricing model:** Free plan - **Free plan:** No setup fee and free events cost nothing. Paid tickets carry a service fee of 2% + $0.79 on Starter, capped at $19.95 a ticket, plus processing; organizers can pass it to buyers. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $0 | 2% + $0.79 per paid ticket, capped at $19.95, plus VAT and processing; absorbed or passed to buyers. Ticket types, add-ons, door sales and analytics. | | Standard | $0 | 2.5% + $1.99 per paid ticket, capped at $19.95, plus processing. Adds team permissions, cardholder presales, payment plans and tiered tickets. | | Pro | Custom | An a la carte plan with selling on Ticketmaster, dynamic pricing, RFID access control, an account manager, onsite and contact center support. | Read from https://www.universe.com/pricing on Oct 18, 2026. Prices change, so confirm with Universe before buying. ## Ways to pay less - **Special pricing for registered nonprofits** (Nonprofit): Registered nonprofits and charities can request special pricing; once approved they get a referral code to enter on each event page. Source: https://www.universe.com/pricing ## Key features - **Ticket types and add-ons:** Unlimited ticket types including password-protected, discounted and donation tickets, add-ons with pictures, custom checkout questions and ticket transfers. - **Sales channels:** Sell on your own website, on Facebook and on Universe's own event listings; Pro adds Ticketmaster's marketplace and partner affiliate channels. - **Presales and payment plans:** Standard adds cardholder presales, payment plans (not offered in Europe), tiered tickets that open when another type sells out, and team permissions. - **BoxOffice app:** The BoxOffice app for iOS and Android scans tickets and sells at the door; RFID access control, paper tickets and badges cost extra. - **High-demand onsales:** A waiting room queues buyers during busy onsales, and Universe submits chargeback evidence for disputes on Universe Payments. - **API and integrations:** A GraphQL API and webhooks for event and sales data, plus Mailchimp, Zapier, Google Analytics and Facebook Pixel. ## Good for - Clubs, attractions and other general admission or timed-entry events - Organizers who may later want to sell through Ticketmaster - Free events, which carry no fees ## Worth knowing - Paid tickets cost 2% + $0.79 on Starter or 2.5% + $1.99 on Standard, capped at $19.95 a ticket, plus processing; buyers can be made to pay both. - Selling on Ticketmaster, dynamic pricing, RFID and account management come only with the custom-priced Pro plan. - There is no free trial of paid plans, though accounts and event pages are free to create. - Universe does not remit taxes: organizers who add sales tax at checkout must handle it themselves. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Oct 18, 2026. Universe is self-service ticketing from the Live Nation and Ticketmaster group, aimed at clubs, parties and attractions with general admission or timed entry. Starter costs 2% + $0.79 a ticket, and you can pass fees to buyers. The big draw is a route onto Ticketmaster's marketplace, but that sits on the custom-priced Pro plan. - **Value for money: C.** 2% + $0.79 a ticket on Starter, $238 on 200 $20 tickets, with processing on top that we haven't counted. You absorb it or pass it to buyers. Standard's 2.5% + $1.99 makes the same month $498. Middle of the pack here. - **Free plan and trial: A.** No setup fee, free events cost nothing, and Starter and Standard have no subscription: you only pay per paid ticket. Only the custom Pro plan costs more, and most organizers won't need it. - **Features: C.** Ticket types, add-ons, presales, payment plans, tiered tickets, a waiting room for busy onsales and a door app. But it's built for general admission and timed entry, with no reserved seating on record, and selling on Ticketmaster needs Pro. - **Ease of use: C.** No App Store rating on record. Setting up tickets and add-ons is self-service, but sales tax is yours to handle, since Universe doesn't remit it. - **Platforms and integrations: B.** Web, iPhone and Android, with Stripe, Mailchimp, Zapier, Google Analytics, Facebook Pixel and a GraphQL API. Ticketmaster's marketplace needs Pro, and there's no desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Universe's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among event ticketing platforms - Universe's GPA of 2.6 is higher than 1 of the 11 other event ticketing platforms we grade, and level with 2. - It stands best on free plan and trial (A, above 5 of 11) and worst on features (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/event-ticketing ## Keep it, or make your own? **Keep it.** The plain part of Universe you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other event ticketing platforms grade higher. - You could make: Reports: an app builder makes this well. - You could not: Selling tickets and checking them at the door. - You could not: A real app for iOS and Android. Something home-made would be a web page. - You could not: It plugs into other products, Stripe, Mailchimp and Zapier among them, and has an API. - You could not: What a company asks for before it lets staff use something: roles and permissions. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Stripe, Mailchimp, Zapier, Google Analytics, Facebook Pixel, Ticketmaster **Tags:** Ticketing, Reports, Public API ## Alternatives - [Eventbrite](https://toolgpa.com/tools/eventbrite): Ticketing and event marketplace, with fees usually paid by buyers. [Compare](https://toolgpa.com/compare/eventbrite-vs-universe) - [Ticket Tailor](https://toolgpa.com/tools/ticket-tailor): Event ticketing for a flat fee per ticket, with prepaid credits. [Compare](https://toolgpa.com/compare/ticket-tailor-vs-universe) - [Billetto](https://toolgpa.com/tools/billetto): European ticketing marketplace with ads you pay for per sale. [Compare](https://toolgpa.com/compare/billetto-vs-universe) - [TicketSpice](https://toolgpa.com/tools/ticketspice): Ticketing for events and attractions at a flat 99ยข per ticket. [Compare](https://toolgpa.com/compare/ticketspice-vs-universe) - [Luma](https://toolgpa.com/tools/luma): Event pages and calendars for community events, free or paid. [Compare](https://toolgpa.com/compare/luma-vs-universe) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.universe.com - https://www.universe.com/pricing - https://www.universe.com/about - https://www.universe.com/terms Page: https://toolgpa.com/tools/universe Listed by ToolGPA (toolgpa.com).