# Userlist review (2026): is it worth $119 a month, billed yearly? > Lifecycle email and in-app messages for SaaS user and company accounts Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Userlist is an email and in-app messaging platform built for SaaS companies. It tracks both individual users and the company accounts they belong to, so a campaign can start from an action by a user or by a whole company. Plans are priced by the number of users stored. - **Category:** Email Marketing & Newsletters - **Made by:** Userlist, Inc. (since 2017) - **Website:** https://userlist.com - **Runs on:** Web - **Who should skip it:** Not for you if you just want to send a newsletter to a list. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Userlist is a paid product with a free trial, starting at $119 per month for up to 10,000 users, billed annually ($149 monthly). - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 14-day free trial. | Plan | Price | What you get | | --- | --- | --- | | Basic | $119 per month for up to 10,000 users, billed annually ($149 monthly) | Marketing, lifecycle and transactional email, broadcasts, visual workflows, in-app messages and company accounts, with 5 team seats. Each additional 1,000 users costs $10 a month. | | Professional | $279 per month for up to 10,000 users, billed annually ($349 monthly) | Everything in Basic plus A/B split testing, conversion goals, advanced workflow logic, outbound webhooks and 10 team seats. Each additional 1,000 users costs $12 a month. | | Enterprise | Custom | Custom message limits, a dedicated account manager and monthly review calls, sold through sales. | Read from https://userlist.com/pricing/ on Nov 13, 2026. Prices change, so confirm with Userlist before buying. ## Ways to pay less - **Save 20% with annual billing** (Annual discount): Userlist's pricing page shows annual billing at a 20% saving over monthly billing. Source: https://userlist.com/pricing/ ## Key features - **Users and companies:** Stores many-to-many relationships between users and company accounts, with profiles, activity feeds and segments for each. - **Visual workflows:** A visual builder for onboarding and lifecycle campaigns, triggered by user or company events. - **In-app messages:** Sends messages inside the product as well as by email, plus internal notifications to your own team. - **Transactional email:** Receipts and notifications can be sent from the same tool as marketing and lifecycle email. - **Developer API:** Data comes in through an HTTP API and client libraries, or through customer data platform integrations. - **Conversion goals and A/B tests:** Measure whether a workflow reached its goal and split-test messages. Both need the Professional plan. ## Good for - SaaS companies that sell to teams and want to message by company as well as by user - Product teams that want onboarding email and in-app messages in one place - Teams that are comfortable sending data through an API ## Worth knowing - Priced by the number of users stored, counted at the highest level in the previous 30 days, and all users count whether active or not. - A/B testing, conversion goals and outbound webhooks are Professional features. - There is no free plan; new accounts start on a 14-day trial. - Built around data sent from a SaaS product, so it suits a product with an API or integration more than a simple newsletter list. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. Userlist sends email and in-app messages from what users and their companies do inside a SaaS product. It starts at $119 a month for 10,000 users, A/B tests sit on the $279 plan, and it counts every stored user whether active or not. - **Value for money: D.** Basic is $119 a month for up to 10,000 users billed yearly, which is in the dearer end of this category. A/B tests, goals and webhooks need Professional at $279, and each extra 1,000 users is $10 to $12 a month. - **Free plan and trial: C.** A 14-day free trial, and no free plan. The page we read doesn't say if the trial needs a card. - **Features: C.** Users and companies, visual workflows, in-app messages, transactional email and an API. A/B tests, goals and outbound webhooks are Professional only. - **Ease of use: C.** No store rating on record. You have to send data from your product through the API or integrations first. - **Platforms and integrations: B.** Web only, with an API and integrations like ActiveCampaign, Airtable and Amplitude. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Userlist's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among email marketing and newsletter tools - Userlist's GPA of 2.0 is higher than 25 of the 102 other email marketing and newsletter tools we grade, and level with 16. - It stands best on platforms and integrations (B, above 31 of 102) and worst on value for money (D, above 1). - Its paid plans start at $119 a month, against a middle price of $19 for the category: 68 of the 78 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 33 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/email-marketing ## Keep it, or make your own? **Keep it.** To replace Userlist you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 61 of the 102 other email marketing and newsletter tools grade higher. It costs $1,428 a year. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Email sent in volume that still reaches the inbox. - You could not: Mail servers with a good name among inbox providers. - You could not: Connections to other products, each kept working as those products change. - You could not: Splitting visitors between versions and telling you which won. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with ActiveCampaign, Airtable, Amplitude, Cloudflare Turnstile **Tags:** Email campaigns, Marketing automation, Transactional email, Workflow automation, A/B testing, Public API ## Alternatives - [Customer.io](https://toolgpa.com/tools/customer-io): Data-driven email, SMS, push and in-app messaging for product teams. [Compare](https://toolgpa.com/compare/customer-io-vs-userlist) - [Loops](https://toolgpa.com/tools/loops): Marketing, product and transactional email for SaaS teams. [Compare](https://toolgpa.com/compare/loops-vs-userlist) - [Encharge](https://toolgpa.com/tools/encharge): Behavior-based email automation for SaaS and subscription businesses. [Compare](https://toolgpa.com/compare/encharge-vs-userlist) - [Vero](https://toolgpa.com/tools/vero): Event-driven email and push messaging for product-led companies. [Compare](https://toolgpa.com/compare/userlist-vs-vero) - [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-userlist) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://userlist.com/pricing/ - https://userlist.com/integrations/ Page: https://toolgpa.com/tools/userlist Listed by ToolGPA (toolgpa.com).