# Userpilot review (2026): is it worth $299 a month?

> In-app onboarding, product analytics and feedback for SaaS teams

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Userpilot combines in-app engagement (flows, checklists, banners, a resource center), product analytics, surveys and NPS, session replay and email in one product. Pricing follows monthly active users. An AI agent called Lia and an MCP server are included on the plans.

- **Category:** Website & Product Analytics
- **Made by:** Userpilot (since 2019)
- **Website:** https://userpilot.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want a free plan, as there's only a 14-day trial.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Userpilot is a paid product with a free trial, starting at $299 per month for up to 2,000 monthly active users (billing basis not shown).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $299 per month for up to 2,000 monthly active users; basis not shown | In-app engagement, user segmentation (up to 10 segments), usage trends, NPS survey, 3 seats and 1 year of data retention. Price rises with MAU. |
| Growth | $849 per month and up, by monthly active users; basis not shown | Adds advanced product analytics, event autocapture, resource center, advanced surveys, 100k emails and 5k session replays a month, 15 seats and 3 years of retention. |
| Enterprise | Custom | Adds mobile engagement, premium CRM integrations, bulk data export and import, data warehouse sync, advanced user management, security audit and a custom contract. |

Read from https://userpilot.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Userpilot before buying.

## Key features

- **In-app engagement:** Flows, spotlights, banners, embeds, checklists and a resource center shown inside the product, targeted at user segments.
- **Product analytics:** Trends, funnels, retention and paths, with event autocapture and custom dashboards on the Growth plan.
- **Surveys and NPS:** In-app NPS and surveys, with AI summaries of feedback and sentiment.
- **Session replay:** Session replay with frustration indicators, console logs and network performance. 5k replays a month are included on Growth.
- **Lia agent and MCP:** An AI agent and an MCP server, with monthly AI credits that can be topped up.
- **Email and workflows:** Behavior-triggered email and workflow automation, with 100k free emails a month on Growth.

## Good for

- SaaS product teams that want onboarding flows and analytics in one tool
- Teams that want to build in-app guides without engineering work
- Teams that also want surveys and session replay

## Worth knowing

- The pricing page does not say whether the monthly figures are billed monthly or annually.
- Price scales with monthly active users; Starter and Growth both include 2,000, Growth scales to 100,000 and Enterprise includes 10,000.
- Mobile engagement, data warehouse sync, bulk export and several CRM integrations are Enterprise or add-on features.
- Agent Analytics and MCP Analytics are add-ons on Growth and Enterprise.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Nov 12, 2026. Userpilot builds in-app tours and surveys on top of product analytics and session replay. It starts at $299 a month, which is the dearest tenth of analytics tools, and the page doesn't say whether that is billed monthly or yearly.

- **Value for money: D.** $299 a month for up to 2,000 monthly active users, which is where the dearest tenth of analytics tools starts. Growth is $849 and up.
- **Free plan and trial: C.** 14-day trial with no card. No free plan.
- **Features: C.** In-app engagement, product analytics, surveys and NPS, replay, an AI agent and email workflows. Mobile engagement and warehouse sync are Enterprise or add-ons.
- **Ease of use: C.** No store rating on record. Tours, flows and events all have to be built and tagged.
- **Platforms and integrations: B.** Web only, with Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel and Heap connections.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Userpilot's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Userpilot's GPA of 2.0 is higher than 13 of the 58 other website and product analytics tools we grade, and level with 4.
- It stands best on platforms and integrations (B, above 20 of 58) and worst on value for money (D, above 0).
- Its paid plans start at $299 a month, against a middle price of $29 for the category: 29 of the 32 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** The plain part of Userpilot you could make: surveys. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 41 of the 58 other website and product analytics tools grade higher. It costs $3,588 a year.

- You could make: Surveys: an app builder makes this well.
- You could not: Recordings of what each visitor did on your pages.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Segment, Google Tag Manager and Zendesk among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Segment, Google Tag Manager, Zendesk, Google Analytics, Intercom, Amplitude, Mixpanel, Heap

**Tags:** Session replay, Surveys, Dashboards, AI features, Public API

## Alternatives

- [Appcues](https://toolgpa.com/tools/appcues): In-product guides, checklists and surveys with usage analytics. [Compare](https://toolgpa.com/compare/appcues-vs-userpilot)
- [Pendo](https://toolgpa.com/tools/pendo): Product analytics plus in-app guides, surveys and session replay. [Compare](https://toolgpa.com/compare/pendo-vs-userpilot)
- [Gainsight PX](https://toolgpa.com/tools/gainsight-px): Product analytics and in-app engagement from Gainsight. [Compare](https://toolgpa.com/compare/gainsight-px-vs-userpilot)
- [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/mixpanel-vs-userpilot)
- [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-userpilot)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://userpilot.com/pricing/
- https://userpilot.com/integrations/
- https://userpilot.com/about/

Page: https://toolgpa.com/tools/userpilot
Listed by ToolGPA (toolgpa.com).
