# Vainu review (2026): is it worth €250 a month, billed yearly? > Nordic company and contact data for prospecting and CRM upkeep Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA. Vainu is a Nordic company data provider covering Finland, Sweden, Norway and Denmark. Its site puts the database at 5.1 million companies and 10.5 million contacts. Three products build on it: Reach for finding accounts and buyers, Data Sync for keeping CRM and other systems current, and Discover for trigger events and AI agents. - **Category:** Lead & Email Finders - **Made by:** Vainu (since 2013) - **Website:** https://www.vainu.com - **Runs on:** Web - **Who should skip it:** Not for you if you sell outside the four Nordic countries, because coverage stops there. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Vainu is a paid product, starting at €250 per month, billed annually, excluding VAT. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Reach | €250 per month and up, billed annually, excl. VAT | Find the right accounts and buyers. One country database, one to two seats and triggers. Exact price confirmed on a demo call. | | Data Sync | €417 per month and up, billed annually, excl. VAT | Everything in Reach, plus data updates and enrichment to keep connected systems current. | | Discover | €583 per month and up, billed annually, excl. VAT | Everything in Data Sync, plus monitoring of your market with the full AI offering and agents. | | Enterprise | Custom | Fully customised data solutions delivered to your data lake or warehouse. Sold through sales. | Read from https://www.vainu.com/pricing on Nov 12, 2026. Prices change, so confirm with Vainu before buying. ## Key features - **Reach:** Filter and segment companies on 550+ data fields, find decision-makers among the contacts, and keep lists that update themselves. - **Data Sync:** Sends any data point into a CRM, data warehouse or ERP, with updates and enrichment so records stay current. - **Discover:** Surfaces change events that give a reason and a time to reach out, and adds AI agents on the top tier. - **Data packages:** Basic data is included. Premium adds business units, financials, group data, owners and event data. Full adds meeting minutes, municipality budgets and ESG reports. - **Three ways to run it:** Use the Vainu platform yourself, build on it over API, MCP and CLI with Vainu Headless, or have Vainu deliver finished work as Vainu Outcomes. ## Good for - Sales teams selling to companies in Finland, Sweden, Norway or Denmark - CRM owners who want Nordic company records cleaned and kept current - Data teams that want Nordic company data over an API ## Worth knowing - Every licence covers one country database; extra countries, seats and connectors are priced on a sales call. - The page shows 'from' prices in euros, billed annually and excluding VAT; the final price is confirmed on a demo call. - Premium data adds 83 euros a month and Full adds 167 euros a month on top of the licence. - Coverage is the four Nordic countries, so it is not a global contact database. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Vainu is a company database for Finland, Sweden, Norway and Denmark, with lists, CRM sync and trigger events on top. It starts at €250 a month on annual billing, and that buys one country and one to two seats. There's no free plan or trial, and most of what you'd add costs more. - **Value for money: D.** €250 a month and up, billed annually and before VAT, for one country database. Lead finders here start at $33 in the cheaper quarter and the dearest tenth begins at $99. CRM updates need Data Sync at €417 and the AI agents need Discover at €583. - **Free plan and trial: F.** No free plan and no trial on the pricing page. You get a 30-minute call where the team confirms your price. - **Features: C.** Filters on 550+ fields, decision-makers, lists and CRM sync, plus an API. But a licence covers a single country, and richer data like financials and owners costs €83 or €167 a month extra. - **Ease of use: C.** No store rating on record, and it is a web platform where you pick a country, build lists and connect a CRM or warehouse before it pays off. - **Platforms and integrations: B.** Web only, but with CRM, data warehouse and ERP sync, an API, MCP and a command-line tool. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Vainu's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among lead and email finders - Vainu's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3. - It stands best on platforms and integrations (B, above 9 of 49) and worst on free plan and trial (F, above 0). - Its paid plans start at about $279.30 a month, against a middle price of $49 for the category: 37 of the 39 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 23 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/lead-finders ## Keep it, or make your own? **Keep it.** To replace Vainu you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 45 of the 49 other lead and email finders grade higher. It costs $3,351.60 a year. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Databases with views, filters and links between them. - You could not: An API that other software can build on. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** AI features, AI agents, Public API, Databases ## Alternatives - [ZoomInfo](https://toolgpa.com/tools/zoominfo): B2B contact and company data platform with AI sales tools. [Compare](https://toolgpa.com/compare/vainu-vs-zoominfo) - [Cognism](https://toolgpa.com/tools/cognism): B2B contact data with phone-verified mobiles, focused on Europe. [Compare](https://toolgpa.com/compare/cognism-vs-vainu) - [D&B Hoovers](https://toolgpa.com/tools/d-b-hoovers): Sales intelligence from Dun & Bradstreet business data. [Compare](https://toolgpa.com/compare/d-b-hoovers-vs-vainu) - [Lead411](https://toolgpa.com/tools/lead411): B2B contact database with verified emails, direct dials and intent. [Compare](https://toolgpa.com/compare/lead411-vs-vainu) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.vainu.com/pricing - https://www.vainu.com Page: https://toolgpa.com/tools/vainu Listed by ToolGPA (toolgpa.com).